Original Article
Ali Abdollahi; Saeid Dehyadegari; Mohammad Ali Forghani; Ellahe Shahabi
Volume 27, Issue 2 , July 2024, Pages 1-24
Abstract
Road accidents and their financial damages, which are imposed on families and the government, are known as important and considerable problems in the society. In this regard, this research has presented a comprehensive model for strategic crisis management in road accidents with Grand Theory. In terms ...
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Road accidents and their financial damages, which are imposed on families and the government, are known as important and considerable problems in the society. In this regard, this research has presented a comprehensive model for strategic crisis management in road accidents with Grand Theory. In terms of purpose, this research is applied and qualitative research type with the foundation's data approach. Data collection is performed through semi-structured interviews with 15 road and traffic managers as well as professors and experts in crisis management with targeted snowball sampling and theoretical saturation of the subject. Qualitative data analysis shows two factors: "management of human factors in drivers and car passengers" and "control, management and prevention of technical defects of vehicles" as causal factors, "control, management of improvement of technical condition and road facilities" as background factors, "optimal and predicted management of weather conditions" and "policy of road management safety in high-level institutions and the requirement to comply with it in all aspects" as intervening factors and "management of all factors involved in accidents and coordination between all bodies involved in improvement and management "road traffic crises" as a central category, three categories of "management strategies", "vehicle safety and improvement strategies" and "social-cultural strategies" as strategies and "improving the quality level of management and safety culture and road traffic in the country" are identified as the main outcome. The results of this research can provide technical and operational solutions for decision makers of the country's traffic sector to plan road safety measures.
Original Article
Farbod Fakhreddin; Mohammad Mehdi Parhizgar; Mohamadreza Mashayekh; Ali Shahnazari
Volume 27, Issue 2 , July 2024, Pages 26-45
Abstract
In today’s dynamic environment where we are witnessing the digital age and Industry 4.0, having innovative products and processes has become a necessity. Recent theories state that intellectual capital as a strategic knowledge resource plays a key role in achieving superior innovation performance, ...
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In today’s dynamic environment where we are witnessing the digital age and Industry 4.0, having innovative products and processes has become a necessity. Recent theories state that intellectual capital as a strategic knowledge resource plays a key role in achieving superior innovation performance, and having dynamic capabilities to reconfigure knowledge resources and respond to innovation opportunities is critical. Therefore, the present research is aimed at examining the relationships between intellectual capital, product innovation, and process innovation performance, and it also investigates the mediating roles of digital and agile reconfiguration capabilities in these relationships. The current study is a quantitative research that has adopted a descriptive-correlational research design. The study has carried out a questionnaire-based survey, gathering data from top managers of 127 medical equipment manufacturers. To assess the validity and reliability of the measurement model, confirmatory factor analysis was used, and to examine the structural model and research hypotheses, partial least squares structural equation modeling was implemented. The findings have revealed that intellectual capital as a strategic knowledge resource exerts positive influence on product and process innovation performance, and digital and agile reconfiguration capabilities partially mediate these relationships. Accordingly, intellectual capital is necessary to augment product and process innovation performance, but to effectively leverage this knowledge resource, medical equipment manufacturers need to have complementary dynamic capabilities, such as digital and agile reconfiguration capabilities.
Original Article
Mohammad ali Siahsarani kojuri
Volume 27, Issue 2 , July 2024, Pages 70-47
Abstract
In many knowledge-based companies, entering export target markets is very important. The aim of the current research is to design and explain a competitive intelligence decision-making model for the decision to enter/not enter export target markets. The current research is exploratory and mixed in terms ...
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In many knowledge-based companies, entering export target markets is very important. The aim of the current research is to design and explain a competitive intelligence decision-making model for the decision to enter/not enter export target markets. The current research is exploratory and mixed in terms of purpose, and practical in terms of results. The statistical population in the qualitative stage included knowledge-based companies' activists, who were conducted with 20 in-depth semi-structured interviews using the theoretical sampling method until reaching theoretical saturation, its validity and reliability were checked using the content validity ratio and the Kappa-Cohen test method. In the quantitative section, due to the limited statistical population, Morgan's table was used, and 327 companies were investigated using a questionnaire whose reliability and validity were confirmed using Cronbach's alpha and confirmatory factor analysis, respectively. To answer the research questions: 1- Knowledge-based companies were classified into two clusters based on the 8 dimensions of competitive intelligence based on the Davis-Bouldin index. 2- Using qualitative research, 59 predictive components of competitive intelligence to enter the export target markets were identified. 3- In order to achieve the optimal model, conventional modeling methods and collective modeling methods were applied on the set of variables resulting from three feature selection methods. The results showed that knowledge-based companies are in a distinct situation in terms of having competitive intelligence, and accordingly, their decision-making models to enter export target markets will be different.
Original Article
Saeed Roshandel; Mohammad Hossien Karimi Govareshaki; Morteza Abbasi
Volume 27, Issue 2 , July 2024, Pages 72-94
Abstract
Outsourcing has been the most common method of cooperation. Today, issues such as increased competition, limited resources, technological complications, uncertainty about the future and increased costs have caused organizations to reconsider their management model and turn to new strategies. In such ...
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Outsourcing has been the most common method of cooperation. Today, issues such as increased competition, limited resources, technological complications, uncertainty about the future and increased costs have caused organizations to reconsider their management model and turn to new strategies. In such a situation, strategic alliances can replace outsourcing. The purpose of this article is to design a model to evaluate the current state of an outsourcing and to investigate the possibility of developing it into a strategic alliance. For this purpose, in this research, by studying the literature on the subject, examining examples of strategic alliances and also interviewing experts, a list of effective criteria on the formation of a strategic alliance was prepared and categorized into 6 dimensions. Then, using the content validity ratio method, unnecessary criteria were identified in this list. After that, using fuzzy data envelopment analysis without explicit input method, the best combination of weights for essential criteria was obtained. In the next step, by specifying the minimum values for the formation of a strategic alliance for each of the criteria and dimensions of the model, it is possible to compare the current state of the contractor with the minimum value necessary for the formation of a strategic alliance. Results indicates that through this comparison, organizations can identify their weak points in order to become a strategic ally and plan to improve these criteria and, as a result, succeed in developing strategic allies.
Original Article
Zahra Razmi; Soheila Mehmannavazan; Marzieh Soltani Tajabadi
Volume 27, Issue 2 , July 2024, Pages 96-115
Abstract
The purpose of the current research is epistemology in brand knowledge and awareness and its effect on value co-creation and Word of Mouth among consumers of LG home appliance. This research is practical in terms of purpose, which is quantitative through questionnaires and in terms of the method of data ...
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The purpose of the current research is epistemology in brand knowledge and awareness and its effect on value co-creation and Word of Mouth among consumers of LG home appliance. This research is practical in terms of purpose, which is quantitative through questionnaires and in terms of the method of data collection, it is a descriptive survey. The statistical population of the research is the consumers of LG home appliances in Tehran, and a questionnaire was used to collect data. Using the relevant formulas (for an unlimited population), the statistical sample size was determined to be 384 and after distributing the questionnaires, 361 questionnaires were collected. To analyze the data and test the hypotheses, structural equation modeling was used with the help of Smart PLS and SPSS23 soft wares. The research findings indicate the positive and significant effect of brand knowledge on brand attitude, brand attitude on brand trust, brand trust on brand involvement, brand trust on brand commitment, brand involvement on brand loyalty, brand commitment on brand loyalty, brand loyalty on value co-creation, loyalty on WOM (Word of Mouth), and value co-creation on WOM. The results showed that the effective actions of the companies and the attention of the managers of the organizations to the knowledge and attitude and trust in the brand of the organization can play a role in the co-creation value and WOM,
Original Article
Hamidreza Samanipoor; Fatemeh Shaterian Mohammadi; Mahnaz Askarian; Amirhossein Mohammad Davoudi
Volume 27, Issue 2 , July 2024, Pages 117-150
Abstract
The issue of managerial Consistency is important because it is managers who are responsible for Developing company strategies, especially in the case of Small and Medium-sized Enterprises (SME).The competence development process in SMES has a special value in that it is significantly different from large ...
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The issue of managerial Consistency is important because it is managers who are responsible for Developing company strategies, especially in the case of Small and Medium-sized Enterprises (SME).The competence development process in SMES has a special value in that it is significantly different from large organizations. The aim of this research is to provide a conceptual framework of managerial competencies of owners of SMEs. The current research is developmental-applicative in terms of purpose and mixed in terms of research method, and qualitative and quantitative methods have been used in the implementation of the research.In the qualitative section, 30 experts in SMEs were selected as a sample using a targeted sampling method. The type of sampling was skilled person.In the quantitative section, 305 sample were selected using Cochran's formula.first stage, they were selected by stratified sampling and second stage by simple random sampling. The data of this research was collected using triangulation method. In the qualitative section, the data were analyzed with the six-step method of Braun and Clarke(2006) analysis and using the MAXQDA software and validated with the Delphi method.In the quantitative section, SPSS & R and Lisrel software were usedAccording to the findings of the research, 33 components were identified in the form of 4 dimensions for the competence of SME's owner-managers.The four dimensions include general and individual, commercial and commercial, technical and production and managerial competencies.
Review Article
Mohammad Talari; elahe pourvali kakhaki
Volume 27, Issue 2 , July 2024, Pages 152-181
Abstract
Since the middle of the 20th century, the world has witnessed the rapid internationalization of industries, companies and markets. Environmental changes have reduced international trade barriers to a great extent, so that global markets have become accessible even to the youngest and smallest businesses. ...
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Since the middle of the 20th century, the world has witnessed the rapid internationalization of industries, companies and markets. Environmental changes have reduced international trade barriers to a great extent, so that global markets have become accessible even to the youngest and smallest businesses. These developments have created a new form of international companies under the name of born global firms. In this regard, the aim of the current research is to provide a model of the rapid internationalization process of born global firms using the meta-synthesis method. Therefore, this research has developmental purpose and qualitative approach. To achieve the main goal of the research, the seven-step meta-synthesis method of Sandelowski and Barroso (2006) was used, and the importance and priority of each of the proposed factors was determined using Shannon's entropy quantitative method. After analyzing the articles, first 150 indicators were identified and classified into 31 dimensions, which include three parts: antecedents, process and consequences. Based on the results of Shannon's entropy quantitative analysis, the organizational, environmental and individual dimensions (founder) ranked first to third among the antecedents. Among the processes before entry, international development and growth and stabilization rank first to third, and among the consequences of rapid internationalization, global companies have the strategic and practical consequences of the first and second ranks, respectively.
Review Article
Soroush Sayyari; Mohammad Pirizadeh; Nakisa Rezaie
Volume 27, Issue 2 , July 2024, Pages 183-208
Abstract
Political Branding is a comprehensive symbol of the social role playing of brands in people’s life. The entrance of branding into politics is a turning point in political marketing and political communication studies. The main goal of this research is mapping a knowledge network of Political Branding ...
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Political Branding is a comprehensive symbol of the social role playing of brands in people’s life. The entrance of branding into politics is a turning point in political marketing and political communication studies. The main goal of this research is mapping a knowledge network of Political Branding literature around the world and for fulfilling that, we chose a bibliometric approach. This kind of research tries to analyze every scientific arena through both qualitative and quantitative approaches in order to establish a great insight about the progress of the research area during time. This research is descriptive and developmental in terms of goals and consequences respectively. In order to fulfill these goals, we used co-occurrence, burstness and co-citation techniques by VOSviewer, CiteSpace and Bibliometrix packages in R. The results indicate that Political Branding has deep links with parties, elections and the basic concepts of branding and the scientific and executive aspects can be seen in the countries with a parliamentary system. These kinds of analyses can raise the position of Political Branding in macro- and micro- levels of governance for solving the main problems of our country.
