Volume 27 (2023)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Original Article
A model for controlling risk of crowdfunding service (Case study: Mellat Bank)

Mohammad Taghi Taghavifard; Kamran Feizi; Babak ZadjabbariOchtapeh; Jahanyar Bamdadsofi; Mohammad ali Dehghan Dehnavi

Volume 26, Issue 1 , April 2022, Pages 1-29

  This paper uses the crowdfunding structure as an alternative digital economy solution or the Manifesto of Dynamic Technological and Financial Investment, which in fact includes both dimensions, for financing and provides a model for controlling perceived imaginary risks.The main factors in creating risks ...  Read More

Original Article
Designing a Good Governance Model for Systematic Extraction of Mines with Sustainable Development Approach (Case Study: Gol Gohar Industrial and Mining Complex, Sirjan)

ghazal rezaei lori; sanjar salajeghe; shiva maddahiyan

Volume 26, Issue 1 , April 2022, Pages 31-54

  Strengthening the indicators of good governance in areas that have valuable natural resources and God-given wealth or are active in certain industries, and also the compliance of these indicators with local and indigenous conditions of these areas leads to sustainable national and comprehensive development. ...  Read More

Review Article
The meta-synthesis of Signaling through new product launch strategy

Atefe Fathi; shahriar azizi; manizheh ghareche

Volume 26, Issue 1 , April 2022, Pages 56-86

  The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program ...  Read More

Original Article
Effectuation, Causation and the Performance of Entrepreneurial Businesses

Vajihe Baghersad; Ali Davari; Taraneh Farrokhmanesh

Volume 26, Issue 1 , April 2022, Pages 88-110

  Purposefulness, feasibility and performance of entrepreneurial businessesAbstractPurposefulness (causality) and possibilityism (effectiveness) are two decision logics that entrepreneurs use in doing activities. Over the past two decades, much attention has been paid to these two behavioral logics that ...  Read More

Original Article
Provide a Digital Content Marketing Model due to Consumer Value Creation

maryam rostami; Seyed Abdollah Heydariyeh; ali akbar beidokhti

Volume 26, Issue 1 , April 2022, Pages 112-137

  Content marketing is a growing approach to boosting customer awareness, building trust and creating more value. The aim of this study was to "provide a model of digital content marketing in creating consumer value with a qualitative approach and utilizing the data theory of the foundation." The statistical ...  Read More

Original Article
To assess digital supply chain in manufacturing industries (Case study: Bedding industry)

pezhvak mehdipour; AbdolHamid Safaei Ghadikolaee; Hamidreza Fallah Lajimi; hassanali aghajani

Volume 26, Issue 1 , April 2022, Pages 139-163

  One of the main challenges constantly facing the majority of the organizations is planning to develop and improve processes and operations based on the adoption of new technologies, especially digital technologies, to react to the requirements of markets and competitive environments. Therefore, by using ...  Read More

Review Article
A Meta-Method Study of Export Target Markets Selection: A Systematic Review of Articles Published in Iranian Scientific Journals

khodadad gharibpour jahan abad; pejman jafari

Volume 26, Issue 1 , April 2022, Pages 165-196

  Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods ...  Read More

Original Article
The role of relationship marketing in achieving competitive advantage in the insurance industry

Farshid khamoie; Morteza Soltanee; Mohammad Rahim Esfidani

Volume 26, Issue 1 , April 2022, Pages 198-225

  Since relationship marketing is a fundamental necessity for achieving a competitive advantage, today companies with superior performance in various industries, through close and long time relationships with customers, maintain and gain their loyalty-to try to achieve this important thing. Accordingly, ...  Read More

Original Article
Effective Factors On Sustainable Marketing - Case Study: Detergent Industry

shahrad padidar; mohammad haghighi; Tahmoores Hassan Gholipour Yasory

Volume 26, Issue 1 , April 2022, Pages 227-244

  Sustainability in businesses and organizations is a significant issue today.Sustainable marketing aims to create more value by creating social and environmental values for its target customers.Accordingly, the purpose of this study is to investigate the factors affecting sustainable marketing in the ...  Read More

Original Article
Presenting a Conceptual framework of Customer Relationship Management in Electronic Banking with Emphasis on Using Business Intelligence Tools (Case Study: Sepah Bank and Merged Banks)

sayed mohammad reza vakil; kaveh teymoor nejad; mohammad reza motadel; mahmood moammadi

Volume 26, Issue 1 , April 2022, Pages 246-271

  Customer relationship management provides the basis for customer optimal communication, customer loyalty and customer retention. This requires the design of customer-based strategies, the proper implementation and applying of technology, employee empowerment and increasing the level of customers knowledge. ...  Read More