Original Article
Mohammad Taghi Taghavifard; Kamran Feizi; Babak ZadjabbariOchtapeh; Jahanyar Bamdadsofi; Mohammad ali Dehghan Dehnavi
Volume 26, Issue 1 , April 2022, Pages 1-29
Abstract
This paper uses the crowdfunding structure as an alternative digital economy solution or the Manifesto of Dynamic Technological and Financial Investment, which in fact includes both dimensions, for financing and provides a model for controlling perceived imaginary risks.The main factors in creating risks ...
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This paper uses the crowdfunding structure as an alternative digital economy solution or the Manifesto of Dynamic Technological and Financial Investment, which in fact includes both dimensions, for financing and provides a model for controlling perceived imaginary risks.The main factors in creating risks for crowdfunding, including risks of the sponsor, the applicant, infrastructure and information exchange, and the components of each were identified through qualitative studies. Since banks and their subsidiaries have the necessary potential to operate in this field and are involved in some way due to new approaches in business, banks should consider integrating the "crowdfunding" structure with their services. To use this approach in their business ecosystem, so the research was conducted in the context of one of the developed banks in Iran in terms of banking services. In order to test the findings of this descriptive study, data collection method was used through a questionnaire at two levels of experts (Delphi team) and general and raw data were analyzed using statistical techniques. In order to validate the model, the structural equation method has been used. Based on the results of statistical studies, all factors had the necessary validity and financial support and infrastructure had the greatest impact on the risks of the tested model, and therefore in the implementation of the model with more sensitivity can be monitored these two factors.
Original Article
ghazal rezaei lori; sanjar salajeghe; shiva maddahiyan
Volume 26, Issue 1 , April 2022, Pages 31-54
Abstract
Strengthening the indicators of good governance in areas that have valuable natural resources and God-given wealth or are active in certain industries, and also the compliance of these indicators with local and indigenous conditions of these areas leads to sustainable national and comprehensive development. ...
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Strengthening the indicators of good governance in areas that have valuable natural resources and God-given wealth or are active in certain industries, and also the compliance of these indicators with local and indigenous conditions of these areas leads to sustainable national and comprehensive development. The main purpose of this study is to design a good governance model for systematic mining with sustainable development approach. Is. The method of this research is qualitative and the data research method of the foundation was used. In this study, 22 managers of Gol Gohar Industrial and Mining Company and faculty members of universities were selected as a statistical sample in a systematic manner. The interview process was performed until the stage of reaching theoretical saturation and the interview text was analyzed in three stages of open, axial and selective coding. The findings showed that holistic accountability as a causal condition that includes intergenerational, environmental and social commitments leads to the formation of good governance with future-oriented features, health-oriented and people-centered, and along with the development space, creating opportunities. Development-oriented strategies lead to sustainable development in social, economic and environmental dimensions..
Review Article
Atefe Fathi; shahriar azizi; manizheh ghareche
Volume 26, Issue 1 , April 2022, Pages 56-86
Abstract
The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program ...
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The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program (CASP), can be used to evaluate articles. The process of extracting information from the results and analysis of these articles was performed Based on 46 selected articles from valid scientific databases. After evaluating each of them, 25 articles were finally Approved and Screened. Then a new conceptual model is obtained from examining the backgrounds and models of approved articles. Based on signaling theory, a company sends a signal from the companychr('39')s private information area to the audience and creates information symmetry. A company can use its own signaling mix for signaling; in this research, the main purpose is using signaling mix which is focusing on a new product lunch strategy. Based on the results, the new product lunch strategy includes market and product strategies, lunch tactics and information published by the company all can be the components of a signaling mix. This kind of signaling mix can send quality signals and market signals, that are generally addressed to competitors and customers.
Original Article
Vajihe Baghersad; Ali Davari; Taraneh Farrokhmanesh
Volume 26, Issue 1 , April 2022, Pages 88-110
Abstract
Purposefulness, feasibility and performance of entrepreneurial businessesAbstractPurposefulness (causality) and possibilityism (effectiveness) are two decision logics that entrepreneurs use in doing activities. Over the past two decades, much attention has been paid to these two behavioral logics that ...
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Purposefulness, feasibility and performance of entrepreneurial businessesAbstractPurposefulness (causality) and possibilityism (effectiveness) are two decision logics that entrepreneurs use in doing activities. Over the past two decades, much attention has been paid to these two behavioral logics that entrepreneurs use to start and develop new companies. Existing research suggests that business performance is associated with purposefulness and feasibility. The purpose of this paper is to examine the purposefulness and feasibility (with four dimensions of experimentation, tolerable loss, flexibility and pre-commitment) on business performance using structural equation modeling. This research is applied from the perspective of purpose and the data are collected by descriptive-correlation method. The statistical population of the study is businesses active in the information technology industry. The statistical sample through Cochran's formula includes 175 entrepreneurs active in this field who have been selected by random sampling method. The collected data were analyzed by SPSS26 and SmartPLS3 software. Research findings show that flexibility, goal orientation, experimentation have a positive and significant relationship with entrepreneurial performance; And tolerable losses and pre-commitments have a negative and significant relationship with performance. In other words, the relationship between tolerable losses and pre-commitments is inversely related to performance, and with the increase of either of these, the performance of the business decreases. The reason for this discrepancy may be explained in the results due to differences, and finally some suggestions for research are provided.
Original Article
maryam rostami; Seyed Abdollah Heydariyeh; ali akbar beidokhti
Volume 26, Issue 1 , April 2022, Pages 112-137
Abstract
Content marketing is a growing approach to boosting customer awareness, building trust and creating more value. The aim of this study was to "provide a model of digital content marketing in creating consumer value with a qualitative approach and utilizing the data theory of the foundation." The statistical ...
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Content marketing is a growing approach to boosting customer awareness, building trust and creating more value. The aim of this study was to "provide a model of digital content marketing in creating consumer value with a qualitative approach and utilizing the data theory of the foundation." The statistical population of the study included 13 academic experts and digital content marketing activists who were purposefully selected for interview through snowball method. The interview process was semi-structured until theoretical saturation was achieved. By analyzing the data during three stages of open, axial and selective coding, 190 initial codes in the form of 17 axial codes and 6 selected codes were classified and the final conceptual model was developed in the study population. Findings showed that the process of achieving a digital content marketing model is a multifaceted issue that requires simultaneous attention to causal factors (content marketing mix design, focus on content production and online platform building), contextual (digital market creativity; customer attention in Content production, low cost content production and digital branding), interventionist (web readiness and accessibility; Content is the distribution of relevant content, creating interactive content. Creating value for the customer by increasing information and decision-making power, creating value for the customer by improving customer relationships, increasing the power of content marketers, improving the content provided as implementation consequences The digital content marketing model was identified.
Original Article
pezhvak mehdipour; AbdolHamid Safaei Ghadikolaee; Hamidreza Fallah Lajimi; hassanali aghajani
Volume 26, Issue 1 , April 2022, Pages 139-163
Abstract
One of the main challenges constantly facing the majority of the organizations is planning to develop and improve processes and operations based on the adoption of new technologies, especially digital technologies, to react to the requirements of markets and competitive environments. Therefore, by using ...
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One of the main challenges constantly facing the majority of the organizations is planning to develop and improve processes and operations based on the adoption of new technologies, especially digital technologies, to react to the requirements of markets and competitive environments. Therefore, by using hybrid research approach (qualitative and quantitative), the present study explores the applications of digital technologies in terms of technical needs and business performances in the supply chain network of the bedding industry. The method includes developing an efficient measurement tool to evaluate the digitalization and automation specifications for integrated management of the supply chain operations and flows in manufacturing industries and validating it using the multi-criteria decision-making approach DANP (DEMATEL-based ANP), which is considered the study’s contribution to knowledge and the literature. Therefore, in the first step, the list of influential factors was determined as 6 process areas and a total of 22 related attributes using the desk-based research and Delphi method. Then, the weights and relationships among factors were evaluated using the DANP technique. According to the obtained results, the process area of inventory and warehouse management is considered the most critical factor with the highest weight. However, the process areas of sourcing and buy and business management were identified as the most effective factors in improving critical areas.
Review Article
khodadad gharibpour jahan abad; pejman jafari
Volume 26, Issue 1 , April 2022, Pages 165-196
Abstract
Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods ...
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Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods traveled long distances and were exchanged and traded from one land to another. Therefore, the experience of entering and choosing business destinations has long been the focus of human attention. This research aims to study the international market selection literature, and the article has tried to analyze the method of previous studies in this field. In this regard, based on Metamethod and, Considering the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) items, a collection of Iranian scientific journals in management, business, and marketing was systematically reviewed. Studies have shown that during about two decades, from 1380 to 1399, a total of twenty-three journals have published forty-three articles on the subject of export target markets. The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.
Original Article
Farshid khamoie; Morteza Soltanee; Mohammad Rahim Esfidani
Volume 26, Issue 1 , April 2022, Pages 198-225
Abstract
Since relationship marketing is a fundamental necessity for achieving a competitive advantage, today companies with superior performance in various industries, through close and long time relationships with customers, maintain and gain their loyalty-to try to achieve this important thing. Accordingly, ...
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Since relationship marketing is a fundamental necessity for achieving a competitive advantage, today companies with superior performance in various industries, through close and long time relationships with customers, maintain and gain their loyalty-to try to achieve this important thing. Accordingly, this study addresses the role of relationship marketing in achieving competitive advantage in the insurance industry. The current research has purpose of applicable And data collection for the study was descriptive – survey. The sampling population for this study is the policyholders of Iran insurance company in the city of Tehran. For the sampling, Multi-Stage clustered sampling has been used 410 samples of people were obtained. For data analysis, hypothesis and model testing we use the structural equation modeling and confirmatory factor analysis through Spss and Lisrel Statistical software.The results showed that Relationship marketing tactics have effect on service quality and relationship quality variables. Service quality have positive effect on relationship quality and relationship quality have significant and positive effect on competitive advantage. Therefore, Relationship marketing tactics through service quality and relationship quality have significant and positive effect on competitive advantage. Bilateral and reciprocal relations between insurers and insurance companies have established due to the implementation of relationship marketing, which plays an important role in the success of these companies.
Original Article
shahrad padidar; mohammad haghighi; Tahmoores Hassan Gholipour Yasory
Volume 26, Issue 1 , April 2022, Pages 227-244
Abstract
Sustainability in businesses and organizations is a significant issue today.Sustainable marketing aims to create more value by creating social and environmental values for its target customers.Accordingly, the purpose of this study is to investigate the factors affecting sustainable marketing in the ...
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Sustainability in businesses and organizations is a significant issue today.Sustainable marketing aims to create more value by creating social and environmental values for its target customers.Accordingly, the purpose of this study is to investigate the factors affecting sustainable marketing in the detergent industry.This study was performed by qualitative research method (Grounded Theory) and quantitative research (structural equations models).The qualitative section was done by interviewing 20 experts and the quantitative section was done by a questionnaire presented in 9 companies in the detergent industry.Based on the results of the qualitative section, the components in the 6 main networks of the grounded theory were categorized as follows: Axial phenomenon including sustainable marketing; Causal factors including environmental, economic and social dimensions; Underlying factors include the principles of Confucius; Interfering factors include sanctions and inflation; Strategies include customer support and increasing customer welfare and outcomes include customer satisfaction, customer loyalty and improving company performance.Also, the results of the quantitative section showed that causal factors affect the axial phenomenon by 0.495.Underlying and intervening factors affect strategies by 0.466 and 0.361, respectively.Axial phenomena affect strategies by 0.423 and strategies affect outcomes by 0.807.
Original Article
sayed mohammad reza vakil; kaveh teymoor nejad; mohammad reza motadel; mahmood moammadi
Volume 26, Issue 1 , April 2022, Pages 246-271
Abstract
Customer relationship management provides the basis for customer optimal communication, customer loyalty and customer retention. This requires the design of customer-based strategies, the proper implementation and applying of technology, employee empowerment and increasing the level of customers knowledge. ...
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Customer relationship management provides the basis for customer optimal communication, customer loyalty and customer retention. This requires the design of customer-based strategies, the proper implementation and applying of technology, employee empowerment and increasing the level of customers knowledge. Given the advances in e-banking and the reduction of face-to-face contact points, the use of business intelligence tools to effectively use large volumes of customer information also seems necessary. The purpose of present study is to provide a conceptual framework for customer relationship management in electronic banking using business intelligence tools in Sepah Bank and merged banks. For this purpose, a qualitative research has been conducted and first, by reviewing the studies, the initial framework has been identified and then, Theme Analysis has been used for its development in electronic banking. The research population is 7 experts of case study. Semi-structured interviews were used to collect data and credibility and confirmability were used to assess the validity of the results. After analyzing the data, the customer relationship management framework in e-banking is classified into 6 dimensions, 16 components and 35 indicators. The main dimensions of which are Customer reach and acquisition, Customer identification, Customer attraction, Customer relationship development, Customer retention and customer relationship review.
