Document Type : Review Article
Authors
1 PhD Student in Business Administration, Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor, Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
Abstract
Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods traveled long distances and were exchanged and traded from one land to another. Therefore, the experience of entering and choosing business destinations has long been the focus of human attention. This research aims to study the international market selection literature, and the article has tried to analyze the method of previous studies in this field. In this regard, based on Metamethod and, Considering the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) items, a collection of Iranian scientific journals in management, business, and marketing was systematically reviewed. Studies have shown that during about two decades, from 1380 to 1399, a total of twenty-three journals have published forty-three articles on the subject of export target markets. The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.
The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.
Keywords
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[23] Clark DR, Li D, Shepherd DA. Country familiarity in the initial stage of foreign market selection. Journal of international business studies. 2018;49(4):442-72.
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[29] Davis DF, Golicic SL, Boerstler CN, Choi S, Oh H. Does marketing research suffer from methods myopia? Journal of Business Research. 2013;66(9):1245-50.
[30] Reibstein DJ, Day G, Wind J. Guest editorial: is marketing academia losing its way? Journal of Marketing. 2009;73(4):1-3.
[31] Nazari M. Pathology of research strategies in business and marketing research in Iran. Journal of Business Management. 2021;13(1):1-2.
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[33] Piri M, Askrani MR. The impact of the Indian subcontinent on Russian-British rivalry on the eastern plateau of Iran. Historical research. 2012;4(3):57-70.
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[35] Gill S. Power and resistance in the new world order: Springer; 2008.
[36] Herrmann RK. The Middle East and the new world order: rethinking US political strategy after the Gulf War. International Security. 1991;16(2):42-75.
[37] Cavusgil ST, Godiwalla YM. Decision‐making for international marketing: A comparative review. Management Decision. 1982.
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[39] Leonidou LC, Katsikeas CS, Samiee S. Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research. 2002;55(1):51-67.
[40] Martineau C, Pastoriza D. International involvement of established SMEs: A systematic review of antecedents, outcomes and moderators. International Business Review. 2016;25(2):458-70.
[41] İpek İ, Bıçakcıoğlu-Peynirci N. Export market orientation: An integrative review and directions for future research. International Business Review. 2020;29(4):101659.
[42] İpek İ. The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework. International Marketing Review. 2020.
[43] Paul J, Dhiman R. Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review. 2021.
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[45] Zhao S. Metatheory, Metamethod, Meta-Data-Analysis: What, Why, and How? Sociological Perspectives. 1991;34(3):377-90.
[46] Paterson BL, Thorne SE, Canam C, Jillings C. Meta-study of qualitative health research: A practical guide to meta-analysis and meta-synthesis: Sage; 2001.
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[51] Moher D, Shamseer L, Clarke M, Ghersi D, Liberati A, Petticrew M, et al. Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement. Systematic reviews. 2015;4(1):1-9.
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[54] Saldaña J. The coding manual for qualitative researchers: sage; 2015.
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[56] Fathi Y. Identifying the comparative advantages and prioritizing the target markets for the export of Iranian decorative stones. Iranian Journal of Trade Studies (IJTS). 2002;6(22):57-90.
[57] Hosseini MA, Permeh Z. The structure of the global market for handmade carpets and Iran's export target markets. Iranian Journal of Trade Studies (IJTS). 2004;8(30):83-114.
[58] Fahimifar J, Valibeigi H, Abedin MR. The Ranking Of Target Markets Of Selected Petrochemical Products Of Iran. Iranian Journal of Trade Studies (IJTS). 2004;8(31):6-7.
[59] Valibeigi H. Ranking of Export Target Markets And Their Entrance Barriers: The Case Of Food Industry In Iran. Iranian Journal of Trade Studies (IJTS). 2007;11(41):53-89.
[60] Chizari AH, Yousefi A, Mousavi Bahar SH. A survey on export target markets of Iran ornamental plants. Agricultural Economics and Development. 2006;14(3):47-67.
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[63] Hosseini Mirabd E, T. H. The Date World Market Structure And The Target Markets For Iran's Date Export. Eqtesad-E Keshavarzi Va Towse'e. 2007;15(57):1-29.
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