Hashem Aghazade; Hossein Amini Kesbi; Emad Jafari
Volume 20, Issue 2 , June 2016, Pages 1-20
Abstract
Since brand equity is very helpful in developing business strategies and in long term leads to profitability of organizations, it is very crucial to recognize the impact of brand personality on brand equity from customers perspective. But due to lack of evidence related to the impact of brand personality ...
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Since brand equity is very helpful in developing business strategies and in long term leads to profitability of organizations, it is very crucial to recognize the impact of brand personality on brand equity from customers perspective. But due to lack of evidence related to the impact of brand personality on brand equity, with respect to literature and previous studies, we used concepts like brand trust and brand attitude as intermediate variables in a non-direct relation between brand personality and brand equity. Statistical sample for this study were 384 individual costumers of one of country's most admired telecommunication operators. questionnaire was used for gathering data and PLS method was used to examine hypotheses in 'Smart PLS 2' software. The results suggest a positive and significant but non-direct relation between brand personality and brand equity, and also support direct and significant impact of brand trust and brand attitude variables on brand equity.
Manijeh Bahrainizadeh; Badrie Rezaei
Volume 20, Issue 2 , June 2016, Pages 21-48
Abstract
Growing the importance of environmental issue have led numerous companies to regard green marketing and purchasing behavior concepts as the main source of their strategic shift and the subsequent growing research, increasing the dispersion and explosion of information in this field, therefore the essence ...
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Growing the importance of environmental issue have led numerous companies to regard green marketing and purchasing behavior concepts as the main source of their strategic shift and the subsequent growing research, increasing the dispersion and explosion of information in this field, therefore the essence of a combination of research out in the matter to the systematic way and facing the researchers. This research using meta- analysis and software comprehensive meta- analysis (CMA) to analyze the research conducted between 1997 and 2015 in the field of green purchasing behavior. After reviewing the research conducted, 22 internal and external study, 39 variables and hypothesis were identified. Used to funnel charts and statistical methods Rosenthal and Orwin way to check the validity of the findings and publication bias. The results of the meta- analysis shows that Environmental concern, Social Influences, Perceived effectiveness, Perceived environmental responsibility, Concern for self- image in environmental protection, Environmental Attitude, Perceived seriousness of environmental problems and Green purchase intention most effective and different studies have been green purchase behavior.
Mohsen Torabi; Vajhollah Ghorbanizadeh; Mirali Seyednaghavi
Volume 20, Issue 2 , June 2016, Pages 49-74
Abstract
Development and application of information technology in public organizations with the aim of renewal and reform, has taken an increasing speed all over the world. Thereby Iranian government officials have rushed to close the gap created between Iran and other developing countries in the field of information ...
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Development and application of information technology in public organizations with the aim of renewal and reform, has taken an increasing speed all over the world. Thereby Iranian government officials have rushed to close the gap created between Iran and other developing countries in the field of information technology. It seems that due to mentioned hastiness, imitation and copying foreign models in terms of institutional and normative, have the greatest impact on Iranian electronic government rather than logical and technical factors. The purpose of this qualitative study is to present a model on factors affecting electronic government’s policies from the formation stage to evaluation, based on the foundations of Civil Service Management law, by content analysis. In this regard 11 open interviews with IT experts were performed. Data analysis was done using software MAXQDA and by open coding process, 19 abstract concepts in the form of 6 main categories were extracted.
Hasani Majid; Saeed Jahanyan
Volume 20, Issue 2 , June 2016, Pages 75-92
Abstract
Knowledge management is an approach enabling the pioneer organizations have benefited from it in an appropriate manner. Knowledge management as a system of two aspects of the organization and structure that success and its intelligence on the basis of its structure coupled with other organizational systems ...
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Knowledge management is an approach enabling the pioneer organizations have benefited from it in an appropriate manner. Knowledge management as a system of two aspects of the organization and structure that success and its intelligence on the basis of its structure coupled with other organizational systems and subsystems are defined. The focus of this paper is to identify coupling and success factors of knowledge management system based on a coupling with other organization’s subsystems. In this research, the first, coupling structure components of knowledge management system identified then with factor analysis the significance of each of the subsystems of the knowledge management system was evaluated, then by using statistical techniques the importance of subsystems in coupling prioritized. In this study, the success of a knowledge management system in organization with coupling structure approach is considered. This approach, causing greater compatibility knowledge management system with other subsystems base of priority of coupling and intelligent knowledge management system in the organization provides.
Ameneh khadivar; fatemeh dortaj
Volume 20, Issue 2 , June 2016, Pages 93-118
Abstract
Cloud-based knowledge management systems to create competitive advantage through cost reduction and performance improvement are. Implementation of knowledge management is expected in the organization and operation of the valuable benefits it entails the identification of factors affecting the success ...
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Cloud-based knowledge management systems to create competitive advantage through cost reduction and performance improvement are. Implementation of knowledge management is expected in the organization and operation of the valuable benefits it entails the identification of factors affecting the success of the implementation of the design and implementation makers.This research using mixed or combined in both qualitative and quantitative research has been done. The grounded theory method of qualitative and quantitative descriptive method - has been used. Success factors and the model output data of the Foundation. To conduct field studies, based on selected factors, a questionnaire was drawn up and the importance of success factors and the priority to the polls between knowledge management and cloud computing experts have been laid.Based on results obtained seven factors, including prioritizing, respectively, including those related to trust management factors, human factors and cultural, organizational factors, technical factors, economic factors, environmental factors are. The most important consequence of detected using these systems include reduced time in the process of knowledge management, improve performance and increase competitive advantage
zohreh zargaran khouzani; Seyed Soroush Ghazinoori
Volume 20, Issue 2 , June 2016, Pages 119-176
Abstract
In the past two decades, explaining the technology strategy as one of the most crucial needs of various entities was particularly considered and many experts in the field classified it at a higher level than other operating strategies in terms of its profound influence on other operating firm operational ...
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In the past two decades, explaining the technology strategy as one of the most crucial needs of various entities was particularly considered and many experts in the field classified it at a higher level than other operating strategies in terms of its profound influence on other operating firm operational strategies. The aim of developing technology strategy in an organization is the method of achieving competitive advantage position and how to realize the long-term technological goals. In this study in order to formulate technology strategy in the steel industry after reviewing the conducted studies a model was presented based on the strategy map and the identification of key processes. First, the key processes were identified according to the company's strategic goals. Then, the key process technologies with process approach were identified through the interview with senior managers and the study of electronic sources. Finally, in order to evaluate the identified technologies, the matrix of technology feasibility/attractiveness was used. By putting the technologies in the matrix, 7 technologies were placed in the area of high feasibility and attractiveness, 1 technology in the area of low feasibility and attractiveness, 4 technologies in the area of moderate feasibility and attractiveness, and 2 technologies in the area of high feasibility and moderate attractiveness. For each area an appropriate strategy was proposed.
amin pashaei houlaso; Abo Toran Alirezaei
Volume 20, Issue 2 , June 2016, Pages 149-176
Abstract
In today's competitive world where change is one of the most important features is necessary for the preservation and conservation organizations exist Looking agility to be able in the shortest time and at minimal cost to improve the quality and innovation in their products and services. This paper aims ...
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In today's competitive world where change is one of the most important features is necessary for the preservation and conservation organizations exist Looking agility to be able in the shortest time and at minimal cost to improve the quality and innovation in their products and services. This paper aims to examine the impact of organizational culture on organizational agility capabilities of the armed forces organizations with descriptive - correlation to the written survey And tries to correlate the five hypothesis "group decision-making culture", "culture of learning", "Culture power sharing", "culture of participation" and "risk tolerance" on "organizational agility" to the test. To test these hypotheses, a researcher-made questionnaire consisting of 48 questions using the Cronbach's alpha coefficient using the software SPSS, 0/994, respectively. A survey by Morgan estimated 140 people who responded to the questionnaire. The results of structural equation is as follows. Between the "culture of group decision-making", "learning culture", "culture of power sharing", "culture of participation", "risk tolerance" and "organizational agility" There is a significant positive relationship.
Seyyed Mehdi Alhusseini Almodarresi; Zohreh Farzinfar; Saeid Saeida Ardakani
Volume 20, Issue 2 , June 2016, Pages 177-194
Abstract
Compulsive buying is named the dark side of consumer behavior because it brings about long-term consequences such as debt, depression and family debates. Studies have shown that the compulsive buying is influenced by money attitude. The purpose of this study is to investigate the effect of money attitude ...
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Compulsive buying is named the dark side of consumer behavior because it brings about long-term consequences such as debt, depression and family debates. Studies have shown that the compulsive buying is influenced by money attitude. The purpose of this study is to investigate the effect of money attitude on compulsive buying of youth. The required data was collected through questionnaires. The unlimited statistical population of this study included the young customers at modern Yazd malls, and the sample was determined 113 using Cochran’s formula. The collected data was analyzed using the structural equation modeling (SEM) approach based on Partial Least Squares (PLS) using PLS and SPSS softwares. This study is applicable and is regarded as a correlation study. The results indicated that money attitude, dimensions of power-prestige and anxiety has significant and positive effect on the compulsive buying, dimensions of retention-time and distrust has significant and negative effect on the compulsive buying.