iman hakimi
Volume 24, Issue 1 , March 2020, Pages 1-31
Abstract
Developing marketing capabilities without paying attention to intellectual capital and especially human capital is impossible.On the other hand, dynamic economic environment requires attention to the importance of transformational leadership development in organizations; because these leaders have a ...
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Developing marketing capabilities without paying attention to intellectual capital and especially human capital is impossible.On the other hand, dynamic economic environment requires attention to the importance of transformational leadership development in organizations; because these leaders have a great role in the process of creating the human capital and other dimensions of intellectual capital and consequently, improves organizational performance. This paper explores how employees’ perceptions on leaders’ transformational style positively affect their human capital benefits and consequently affect other components of intellectual capital and ultimately marketing capabilities of business organizations. For these purposes, 368 responses from middle and top level management of small and medium sized businesses operating in the food industry located in industrial zones across the country were selected by multistage cluster sampling. The results show that transformational leadership factors have strong and significant potential to influence employee perceived human capital benefits, and most importantly, human capital, with the influence of other components of intellectual capital, plays a mediating role in the relation between transformational leadership and other components of intellectual capital. Finally, evidence suggests the direct and significant impact of informational capital, structural capital, and relational capital on marketing capabilities of small and medium-sized of enterprises operating in the food industry of IRAN.
Zohreh Dehdashti Shahrokh; Maryam Naeli
Volume 24, Issue 1 , March 2020, Pages 33-57
Abstract
The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) ...
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The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) activities on customer equity of luxury brands. In terms of objective, this research was descriptive of survey type. The statistical population of the present research was Dorsa’s customers with a sample size of 384. In order to test the hypotheses, Structural Equation Modeling (SEM) and AMOS software were used. The results showed that SMM activities have positive impacts on value equity, relationship equity, brand equity, and attitudinal equity. Moreover, relationship equity and brand equity have positive impacts on customer equity, and purchase intention is directly affected by value equity and relationship equity. Eventually, purchase intention and brand experience had a positive effect on customer equity.
Esmail Ahmadi; Mohammad Hasan Maleki; Rasoul Sanavi fard; Mohammad Reza Fathi
Volume 24, Issue 1 , March 2020, Pages 59-79
Abstract
The efficient supply chain plays an important role in the production and distribution of oil products and petrochemicals in the country. The present study seeks to identify key drivers and future scenarios for the oil supply chain. Orientation of the study is, applied and in terms of methodology is considered ...
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The efficient supply chain plays an important role in the production and distribution of oil products and petrochemicals in the country. The present study seeks to identify key drivers and future scenarios for the oil supply chain. Orientation of the study is, applied and in terms of methodology is considered multiple. To this end, firstly, using the literature review and expert interviews, key drivers of the future of the oil supply chain were determined and then, by applying the binomial test, these factors were screened. By using GBN technique and considering three indicators of specialty, intensity and consensus, among the 10 factors that were screened, six key factors were selected for scenario analysis. For final screening of the selected factors in the GBN method was applied DEMATEL. Finally, due to the degree of influence of key factors, two factors of foreign sanctions and macroeconomic policies related to anti-fragility were selected for mapping scenarios. With regard to these two drivers, research scenarios include: closed supply chain, fragile supply chain, anti-fragile supply chain, dynamic supply chain. To map the plausible scenarios of the research, CATOWE's tool of SSM was used.
Ali Divandari; Mohammad Rahim Esfidani; Mohammad Esmaiel Fadaei Nejad; Hossein Jalilian
Volume 24, Issue 1 , March 2020, Pages 81-105
Abstract
Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research ...
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Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research is to explore important categories and determine their relationships in order to provide a model for developing new financial products in the capital market of Iran with a marketing approach. In this qualitative research, the grounded theory strategy was used to design the research model. To identify academic-executive new products experts in the capital market, snow-ball sampling were used and after 14 interviews, theoretical saturation was obtained. The collected data were implemented in Word software and analyzed using Maxqda software. The research data were analyzed in three stages: open coding (712 descriptive codes), axial coding and selective coding. The findings show that the final model consists of 6 main categories, 20 subcategories and 129 abstract concepts. The most frequent concepts were respectively intervening conditions (69 codes), causal conditions (15 codes), strategies (13 codes), contextual conditions (12 codes), core phenomenon and outcomes (each of them 10 codes). The “stages” of new financial product development were identified as core phenomenon of the model. The research findings show that capital market managers and policy makers need to pay attention to all categories of causal conditions, intervening conditions, contextual conditions, strategies and outcomes of new product development, and take a marketing and multifaceted approach to new financial products development.
Saghafi Fatemeh; Ali Mohaghar; nasrin dastranj mamaghani; Kashiha Monireh
Volume 24, Issue 1 , March 2020, Pages 107-129
Abstract
Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success ...
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Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success and some leading to failure. Therefore, a proper strategy and framework and an appropriate level of technological capability and absorption capacity are essential. Given the extensive literature and the lack of a framework for consistency, the purpose of this study was to derive a framework based on a systematic review of articles and analyze them based on the hyperbolic method and data theory. The framework was extracted from the study of 90 articles published by 2018 in the field of management and business in the Q1 and Q2 scopes of JSC Scopus or JCR to finally provide a framework for technological catch up. This framework has provided a paradigmatic model based on the data process of the foundation and combined with previous research. Finally, three general approaches for consistency including independence, cooperation and participation were introduced and each of the 6 paradigm model categories was explained for these three approaches. In addition to the paradigmatic model, the results of this study have identified the literature gap < span dir="RTL">.
Asal Basiji; Mohammad Ali Babaie Zakliki; Masoumeh Hoseinzadeh Shahri; Ameneh Khadivar
Volume 24, Issue 1 , March 2020, Pages 131-152
Abstract
Presenting International Marketing Managers Competency Model
Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations ...
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Presenting International Marketing Managers Competency Model
Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations success in both intra and international areas. Present study aims to find international managers competencies by means of grounded theory. Applying theoretical method of sampling, 10 of the most famous and successful Iranian organizations, working in international markets have been chosen as the sample of study. Findings contain 99 concepts through open coding, 18 categories through axial coding and 6 main concepts through selective coding. According to the results, the main phenomenon of this research is the process of extracting of international marketing managers competencies considering the causal factors (mathematical intelligence, cultural intelligence and personality traits), contextual factors (performance of Iranian consultants, performance of chambers of commerce and confounding factors (economic, political, and cultural conditions) through strategies such as work and life experience in the destination country, extensive and systematic market, customers and consumers research, and the formation of a broader network of relationships, which would finally lead to promotion of national brand status, rising of Iranian brand awareness, and increasing of national brand value.
seyed Mohammad Mirmohammadi; mohammad rahimian; atefeh sodeiri javadi
Volume 24, Issue 1 , March 2020, Pages 153-176
Abstract
The purpose of this study is to investigate the effects of job insecurity on employees' exhaustion by considering the role of mediating breach of psychological contract. The statistical population of this study consists of 348 managers and employees of the Mellat Insurance Company in Tehran, ...
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The purpose of this study is to investigate the effects of job insecurity on employees' exhaustion by considering the role of mediating breach of psychological contract. The statistical population of this study consists of 348 managers and employees of the Mellat Insurance Company in Tehran, of which 183 were selected as sample size. Data were collected through standard questionnaires and simple random sampling method and analyzed by structural equation modeling by using spss22 and smartpls3 software. The validity of the research questions was confirmed by using convergent and divergent validity and reliability of the questions by factor loading, Cronbach's alpha and composite reliability. Our findings indicate that the violation of the psychological contract as a mediator variable has a significant effect on the variables of job insecurity and employee exhaustion. Also, the violation of the psychological contract as an intermediary variable, has a relative role between job insecurity and employee exhaustion.
