Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Transformational leadership and development of marketing capabilities: Explaining the mediating role intellectual capital (Case Study: SMEs operating in the food industry of IRAN)

iman hakimi

Volume 24, Issue 1 , March 2020, Pages 1-31

Abstract
  Developing marketing capabilities without paying attention to intellectual capital and especially human capital is impossible.On the other hand, dynamic economic environment requires attention to the importance of transformational leadership development in organizations; because these leaders have a ...  Read More

The Impact of Social Media Marketing Activities On Customer Equity of Luxury Brands A Study of Dorsa Brand

Zohreh Dehdashti Shahrokh; Maryam Naeli

Volume 24, Issue 1 , March 2020, Pages 33-57

Abstract
  The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) ...  Read More

Presenting a model for future study of supply chain in oil industry with soft approach

Esmail Ahmadi; Mohammad Hasan Maleki; Rasoul Sanavi fard; Mohammad Reza Fathi

Volume 24, Issue 1 , March 2020, Pages 59-79

Abstract
  The efficient supply chain plays an important role in the production and distribution of oil products and petrochemicals in the country. The present study seeks to identify key drivers and future scenarios for the oil supply chain. Orientation of the study is, applied and in terms of methodology is considered ...  Read More

A Model for New Financial Product Development in the Capital Market of Iran

Ali Divandari; Mohammad Rahim Esfidani; Mohammad Esmaiel Fadaei Nejad; Hossein Jalilian

Volume 24, Issue 1 , March 2020, Pages 81-105

Abstract
  Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research ...  Read More

presenting technological catch up framework based on grounded theory and meta-synthesis

Saghafi Fatemeh; Ali Mohaghar; nasrin dastranj mamaghani; Kashiha Monireh

Volume 24, Issue 1 , March 2020, Pages 107-129

Abstract
  Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success ...  Read More

Presenting International Marketing Managers Competency Model

Asal Basiji; Mohammad Ali Babaie Zakliki; Masoumeh Hoseinzadeh Shahri; Ameneh Khadivar

Volume 24, Issue 1 , March 2020, Pages 131-152

Abstract
  Presenting International Marketing Managers Competency Model   Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations ...  Read More

Investigating the role of job insecurity on employee exhaustion with regard to the mediating role of psychological contract breach

seyed Mohammad Mirmohammadi; mohammad rahimian; atefeh sodeiri javadi

Volume 24, Issue 1 , March 2020, Pages 153-176

Abstract
  The purpose of this study is to investigate the effects of job insecurity on employees' exhaustion by considering the role of mediating breach of psychological contract. The statistical population of this study consists of 348 managers and employees of the Mellat  Insurance Company in Tehran, ...  Read More