[1] parhizkari, R., Fazli, S. (2017). Interpretive Structural Modeling of Affecting Factors in Evaluating the Environmental Impacts of Green Product Development (Case Study: Green Product Design Assessment and Selection of Industry of Sanitary Accessories of Qazvin). Modern Research in Decision Making, 1(4), 25-44. (in persian).
[2] Andalib ardekani, D., keshavarz, P. (2016). Assessment the green product development and its impact on customer’s mental image with structural equation modeling approach (case study: food industry in Yazd province). Modern Research in Decision Making, 1(3), 85-112. (in persian).
[3] Sun., Ying & Shanyong, Wang. (2019), Understanding consumers’intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics Vol. 32 No. 4, pp. 860-878.
[4]Schuitema, G., & de Groot, J. I. (2015). Green consumerism: The influence of product attributes and values on purchasing intentions. Journal of Consumer Behaviour, 14(1), 57–69.
[5]Weber, T., Baier, K., & Willers, C. (2015). Sustainable (green) food and purchase intention—An analysis of influence factors. International Journal on Advanced Science. Engineering and Information Technology, 5(4), 311–313.
[6] Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740–750.
[7] Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading consumers with green advertising? An effect–reason–involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47 (2), 127–145.
[8] Benn, S., Dunphy, D., & Griffiths, A. (2014). Organizational change for corporate sustainability. Oxford: Routledge.
[9] Brettel, M., Reich, J. C., Gavilanes, J. M., & Flatten, T. C. (2015). What drives advertising success on Facebook? An advertising-effectiveness model: Measuring the effects on sales of “likes” and other socialnetwork stimuli. Journal of Advertising Research, 55(2), 162–175.
[10] Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85–93.
[11] Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioural intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194.
[12] Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behaviour. Journal of Cleaner Production,100(131), 629-638.
[13] Wei, C. F., Chiang, C. T., Kou, T. C., & Lee, B. C. (2017). Toward sustainable livelihoods: Investigating the drivers of purchase behaviour for green products. Business Strategy and the Environment, 26(5), 626–639.
[14] Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge: M.I.T. Press.
[15] Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
[16] Chang, H. J., Eckman, M., & Yan, R. N. (2011). Application of the stimulus– organism– response model to the retail environment: The role of hedonic motivation in impulse buying behavior. The International Review of Retail Distribution and Consumer Research, 21(3), 233– 249.
[17] Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
[18] Markus, H. R., & Kitayama, S. (2010). Cultures and selves: A cycle of mutual constitution. Perspectives on Psychological Science, 5(4), 420-430.
[18] Cross, S. E., Hardin, E. E., & Swing, B. G. (2011). The what, how, why, and where of selfconstrual. Personality and Social Psychology Review, 15(2), 142–179.
[19] Hu, M., Zhang, M., & Luo, N. (2016). Understanding participation on video sharing communities: The role of self-construal and community interactivity. Computers in Human Behavior, 62, 105–115.
[20] Singelis, T. M., & Sharkey, W. F. (1995). Culture, self-construal, and embarrassability. Journal of Cross-Cultural Psychology, 26(6), 622-644.
[21] Brewer, M. B., & Gardner, W. (1996). Who is this “we”? Levels of collective identity and self representations. Journal of Personality and Social Psychology, 71(1), 83-93.
[22] Kim, M. S., Hunter, J. E., Miyahara, A., Horvath, A. M., Bresnahan, M., &Yoon, H. J. (1996). Individual-vs. culture-level dimensions of individualism and collectivism: Effects on preferred conversational styles. Communications Monographs, 63(1), 29–49.
[23] Matsumoto, D. (1999). Culture and self: An empirical assessment of Markus and Kitayama's theory of independent and interdependent selfconstruals. Asian Journal of Social Psychology, 2(3), 289–310.
[24] Zhu, B. (2013). The impact of green advertising on consumer purchase intention of green products. World Review of Business Research, 3(3), 72–78.
[25] Ying Sun & Jie Shen, Lihui Xia , Biao Luo (2020), How does green advertising skepticism on social media affect consumer intention to purchase green products?. Special issue article, Wiley.
[26] Pourasad Yaqub, Jistan Zabihullah, Jistan Hussein. (1394); Understanding cyberspace and the doctrine of some countries. The Second International Conference on Research in Engineering, Science and Technology.
[27] Dastgheib Seyedeh Razieh, Turkfar Ahmad, Mir Hosseini Seyed Mohammad Ali, Jamshidian Leila. (1400); The psychological effects of cyberspace advertising on the marketing mix and the value of Iranian brands. Journal of Sports Management, Volume, Number 13, 3) pp. 797-815.
[28] Manuel, E., Youn, S., & Yoon, D. (2014). Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism. Journal of Marketing Communications, 20(6), 397–418.
[29] Mohr, L. A., Eroglu, D., & Ellen, P. S. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers' communications. Journal of Consumer Affairs, 32(1), 30–55.
[30] Bickart, B. A., & Ruth, J. A. (2012). Green eco-seals and advertising persuasion. Journal of Advertising, 41(4), 51–67.
[31] Wei, C. F., Chiang, C. T., Kou, T. C., & Lee, B. C. (2017). Toward sustainable livelihoods: Investigating the drivers of purchase behaviour for green products. Business Strategy and the Environment, 26(5), 626-639.
[32] Elving, W. J. L. (2013). Scepticism and corporate social responsibility communications: the influence of fit and reputation. Journal of marketing communications, 19(4), 277– 292.
[33] Leonidou, C. N., & Skarmeas, D. (2015). Gray shades of green: causes andconsequences of green skepticism. Journal of Business Ethics, 1–15.
[34]Bahrainizadeh, M., Rezaei, B. (2021). Meta-analyzing and identifying factors influencing green purchasing decisions behavior. Management Research in Iran, 20(2), 21-48. (in persian).
[35]Ziaei Bide, A., Hosseini, S. (2021). Segmenting and Profiling Green Consumers with Use of Self Organizing Maps. Management Research in Iran, 17(2), 43-68. (in persian).
[36] Morel, K. P., & Pruyn, A. T. H. (2003). Consumer skepticism toward new products. European Advances in Consumer Research, 6, 351-358.
[37] Gruber, M. V. M. (2013). Sustainable Consumption Decisions: An Examination of Consumer Cognition and Behavior Dissertation, University of Minnesota.
[38] Putwain. D. W., & Daniels. R. A. (2010). Is the relationship between competence beliefs and test anxiety influenced by goal orientation?. Journal of Learning and Individual Differences, 20, 8–13.
[39] Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletins, 20(5), 580–591.
[40] Chen, Y., & Moosmayer, D. C. (2020). When guilt is not enough: interdependent selfconstrual as moderator of the relationship between guilt and ethical consumption in a confucian context. Journal of Business Ethics,161(1).
[41] Kitayama, S., & Markus, H. R. (1995). Culture and self: Implications for internationalizing psychology. In N. R. Goldberger & J. B. Veroff (Eds.), The culture and psychology reader (pp. 366–383). New York University Press.
[42] Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50(2), 179–211.
[43] Kashif Farhat, Wajeeha Aslam, and Iviane Ramos de Luna,( 2021). Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media.Springer.
[44] Chen, M. F., & Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers' intention to visit green hotels. International Journal of Hospitality Management, 36, 221–230.
[45]Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481–504.