parhizkari, R., Fazli, S. (2017). Interpretive Structural Modeling of Affecting Factors in Evaluating the Environmental Impacts of Green Product Development (Case Study: Green Product Design Assessment and Selection of Industry of Sanitary Accessories of Qazvin). Modern Research in Decision Making, 1(4), 25-44. (in persian).
 Andalib ardekani, D., keshavarz, P. (2016). Assessment the green product development and its impact on customer’s mental image with structural equation modeling approach (case study: food industry in Yazd province). Modern Research in Decision Making, 1(3), 85-112. (in persian).
 Sun., Ying & Shanyong, Wang. (2019), Understanding consumers’intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics Vol. 32 No. 4, pp. 860-878.
Schuitema, G., & de Groot, J. I. (2015). Green consumerism: The influence of product attributes and values on purchasing intentions. Journal of Consumer Behaviour, 14(1), 57–69.
Weber, T., Baier, K., & Willers, C. (2015). Sustainable (green) food and purchase intention—An analysis of influence factors. International Journal on Advanced Science. Engineering and Information Technology, 5(4), 311–313.
 Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740–750.
 Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading consumers with green advertising? An effect–reason–involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47 (2), 127–145.
 Benn, S., Dunphy, D., & Griffiths, A. (2014). Organizational change for corporate sustainability. Oxford: Routledge.
 Brettel, M., Reich, J. C., Gavilanes, J. M., & Flatten, T. C. (2015). What drives advertising success on Facebook? An advertising-effectiveness model: Measuring the effects on sales of “likes” and other socialnetwork stimuli. Journal of Advertising Research, 55(2), 162–175.
 Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85–93.
 Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioural intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194.
 Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behaviour. Journal of Cleaner Production,100(131), 629-638.
 Wei, C. F., Chiang, C. T., Kou, T. C., & Lee, B. C. (2017). Toward sustainable livelihoods: Investigating the drivers of purchase behaviour for green products. Business Strategy and the Environment, 26(5), 626–639.
 Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. Cambridge: M.I.T. Press.
 Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
 Chang, H. J., Eckman, M., & Yan, R. N. (2011). Application of the stimulus– organism– response model to the retail environment: The role of hedonic motivation in impulse buying behavior. The International Review of Retail Distribution and Consumer Research, 21(3), 233– 249.
 Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
 Markus, H. R., & Kitayama, S. (2010). Cultures and selves: A cycle of mutual constitution. Perspectives on Psychological Science, 5(4), 420-430.
 Cross, S. E., Hardin, E. E., & Swing, B. G. (2011). The what, how, why, and where of selfconstrual. Personality and Social Psychology Review, 15(2), 142–179.
 Hu, M., Zhang, M., & Luo, N. (2016). Understanding participation on video sharing communities: The role of self-construal and community interactivity. Computers in Human Behavior, 62, 105–115.
 Singelis, T. M., & Sharkey, W. F. (1995). Culture, self-construal, and embarrassability. Journal of Cross-Cultural Psychology, 26(6), 622-644.
 Brewer, M. B., & Gardner, W. (1996). Who is this “we”? Levels of collective identity and self representations. Journal of Personality and Social Psychology, 71(1), 83-93.
 Kim, M. S., Hunter, J. E., Miyahara, A., Horvath, A. M., Bresnahan, M., &Yoon, H. J. (1996). Individual-vs. culture-level dimensions of individualism and collectivism: Effects on preferred conversational styles. Communications Monographs, 63(1), 29–49.
 Matsumoto, D. (1999). Culture and self: An empirical assessment of Markus and Kitayama's theory of independent and interdependent selfconstruals. Asian Journal of Social Psychology, 2(3), 289–310.
 Zhu, B. (2013). The impact of green advertising on consumer purchase intention of green products. World Review of Business Research, 3(3), 72–78.
 Ying Sun & Jie Shen, Lihui Xia , Biao Luo (2020), How does green advertising skepticism on social media affect consumer intention to purchase green products?. Special issue article, Wiley.
 Pourasad Yaqub, Jistan Zabihullah, Jistan Hussein. (1394); Understanding cyberspace and the doctrine of some countries. The Second International Conference on Research in Engineering, Science and Technology.
 Dastgheib Seyedeh Razieh, Turkfar Ahmad, Mir Hosseini Seyed Mohammad Ali, Jamshidian Leila. (1400); The psychological effects of cyberspace advertising on the marketing mix and the value of Iranian brands. Journal of Sports Management, Volume, Number 13, 3) pp. 797-815.
 Manuel, E., Youn, S., & Yoon, D. (2014). Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism. Journal of Marketing Communications, 20(6), 397–418.
 Mohr, L. A., Eroglu, D., & Ellen, P. S. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers' communications. Journal of Consumer Affairs, 32(1), 30–55.
 Bickart, B. A., & Ruth, J. A. (2012). Green eco-seals and advertising persuasion. Journal of Advertising, 41(4), 51–67.
 Wei, C. F., Chiang, C. T., Kou, T. C., & Lee, B. C. (2017). Toward sustainable livelihoods: Investigating the drivers of purchase behaviour for green products. Business Strategy and the Environment, 26(5), 626-639.
 Elving, W. J. L. (2013). Scepticism and corporate social responsibility communications: the influence of fit and reputation. Journal of marketing communications, 19(4), 277– 292.
 Leonidou, C. N., & Skarmeas, D. (2015). Gray shades of green: causes andconsequences of green skepticism. Journal of Business Ethics, 1–15.
Bahrainizadeh, M., Rezaei, B. (2021). Meta-analyzing and identifying factors influencing green purchasing decisions behavior. Management Research in Iran, 20(2), 21-48. (in persian).
Ziaei Bide, A., Hosseini, S. (2021). Segmenting and Profiling Green Consumers with Use of Self Organizing Maps. Management Research in Iran, 17(2), 43-68. (in persian).
 Morel, K. P., & Pruyn, A. T. H. (2003). Consumer skepticism toward new products. European Advances in Consumer Research, 6, 351-358.
 Gruber, M. V. M. (2013). Sustainable Consumption Decisions: An Examination of Consumer Cognition and Behavior Dissertation, University of Minnesota.
 Putwain. D. W., & Daniels. R. A. (2010). Is the relationship between competence beliefs and test anxiety influenced by goal orientation?. Journal of Learning and Individual Differences, 20, 8–13.
 Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletins, 20(5), 580–591.
 Chen, Y., & Moosmayer, D. C. (2020). When guilt is not enough: interdependent selfconstrual as moderator of the relationship between guilt and ethical consumption in a confucian context. Journal of Business Ethics,161(1).
 Kitayama, S., & Markus, H. R. (1995). Culture and self: Implications for internationalizing psychology. In N. R. Goldberger & J. B. Veroff (Eds.), The culture and psychology reader (pp. 366–383). New York University Press.
 Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50(2), 179–211.
 Kashif Farhat, Wajeeha Aslam, and Iviane Ramos de Luna,( 2021). Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media.Springer.
 Chen, M. F., & Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers' intention to visit green hotels. International Journal of Hospitality Management, 36, 221–230.
Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481–504.