Authors
Abstract
In recent years, the development of a knowledge-based economy and the presence of Iranian companies in global markets has become one of the main economic priorities of the country. The purpose of this study is to develop and develop a strategic model for the transnational presence of knowledge-based companies in foreign markets in a mixed exploratory study. After identifying the knowledge-based companies’ internationalization constructs in a qualitative study in this research, by interviewing 14 connoisseurs and analyzing the data that acquired from the interviews using the grounded theory method, in a quantitative study and collecting information through a questionnaire of 243 in 73 company, the partial least squares approach to structural equation modeling has been used to estimate and calculate the relationships in the achieved model. Analysis of research data shows that the combination of three categories of resource-oriented, network-oriented, and entrepreneur-oriented components can lead to the sustainable international presence of Iranian knowledge-based companies. And their strategy is to grow through a customer-oriented competition based on technology, and they can get improved performance in three components: reputation, survival, and technological growth.
Keywords
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