طراحی الگوی راهبردی حضور فراملی شرکت های دانش بنیان ایرانی در بازارهای خارجی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت،دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران

2 دانشیار، گروه مدیریت، دانشکده ادبیات و علوم انسانی دانشگاه گیلان، رشت، ایران

چکیده

در سال­های اخیر توسعه اقتصاد دانش­بنیان و حضور شرکت­های ایرانی در بازارهای جهانی از اولویت­های اصلی اقتصادی کشور قرار گرفته است. هدف این پژوهش توسعه و تکوین الگویی راهبردی برای حضور فراملی شرکت­های دانش­بنیان در بازارهای خارجی در یک مطالعه آمیخته اکتشافی می­باشد. در این پژوهش پس از انجام 12 مصاحبه با مدیران و خبرگان، مولفه­های بین­المللی­سازی شرکت­های دانش­بنیان در یک مطالعه کیفی شناسایی گردید، سپس در یک مطالعه کمی و با جمع­آوری اطلاعات از طریق پرسشنامه از 243 نفر از مدیران و خبرگان در 73 شرکت دانش­بنیان، از مدل­سازی معادلات ساختاری کمترین مربعات جزئی برای تخمین و برآورد روابط در مدل بدست آمده استفاده شده است. تحلیل داده­های پژوهش نشان می­دهد که ترکیب سه دسته مولفه­های علی منبع­محور، شبکه­محور و کارآفرین­محور می­تواند به پدیده محوری حضور بین­المللی پایدار شرکت­های دانش­بنیان منجر شود. راهبرد شرکت­های دانش­بنیان برای بین­المللی شدن، رشد از طریق مشتری­مداری مبتنی بر رقابت­فنارانه است و در این فرآیند شرکت­های دانش­بنیان به بهبود عمکرد در سه مولفه شهرت، بقاء و رشد و ارتقاء تکنولوژیکی دست خواهند یافت.

کلیدواژه‌ها

عنوان مقاله [English]

Designing a strategic model for the transnational presence of Iranian knowledge-based firms in foreign markets

نویسندگان [English]

  • reza soleimani 1
  • reza esmaeilpour 2
  • mohsen Akbari 2
  • Mostafa Ebrahimpour 2
چکیده [English]

 In recent years, the development of a knowledge-based economy and the presence of Iranian companies in global markets has become one of the main economic priorities of the country. The purpose of this study is to develop and develop a strategic model for the transnational presence of knowledge-based companies in foreign markets in a mixed exploratory study. After identifying the knowledge-based companies’ internationalization constructs in a qualitative study in this research, by interviewing 14 connoisseurs and analyzing the data that acquired from the interviews using the grounded theory method, in a quantitative study and collecting information through a questionnaire of 243 in 73 company, the partial least squares approach to structural equation modeling has been used to estimate and calculate the relationships in the achieved model. Analysis of research data shows that the combination of three categories of resource-oriented, network-oriented, and entrepreneur-oriented components can lead to the sustainable international presence of Iranian knowledge-based companies. And their strategy is to grow through a customer-oriented competition based on technology, and they can get improved performance in three components: reputation, survival, and technological growth.

کلیدواژه‌ها [English]

  • Internationalization
  • strategic model
  • knowledge-based
  • small and medium-sized enterprises
  • mixed method

مراجع

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پژوهش های مدیریت در ایران
دوره 25، شماره 1
فروردین 1400
صفحه 216-237

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