نویسندگان
1 دکترای مدیریت فناوری اطلاعات، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
2 استاد، گروه علوم مهندسی، دانشکده فنی، دانشگاه تهران، تهران، ایران
3 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
4 استاد، گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران
چکیده
: رویکرد توسعه کسب وکار در صنایع و بازارهای متعدد به سوی رقابت مبتنی بر پلتفرم تغییر کرده است.این رویکرد نسبتا نوظهور مستلزم اتخاذ دیدگاههای مدیریتی متفاوت و تعریف مدلهای کسب وکار مقتضی است. توانمندی مالک پلتفرم تضمینکننده موفقیت و پایایی پلتفرم نبوده، بلکه پایایی و عمکلرد پلتفرم در گرو قابلیتهای شرکا و ترکیب روابط دو و چندجانبه است. از اینرو اتکا به اصول تدوین مدلهای کسبوکار خطی جهت طراحی مدلهای کسبوکار پلتفرم اثربخش به نظر نمیرسد. بنابراین، پژوهش حاضر با هدف پرکردن شکاف پژوهشی موجود در زمینه مدلهای کسبوکار پلتفرم و ارائه چارچوبی جامع جهت تدوین مدلهای کسبوکار متناسب با نیازمندیها و مشخصات پلتفرمها انجام شده است. بدین منظور و جهت شناسایی مؤلفههای سازنده مدل کسب و کار پلتفرم از مرور نظام مند متون و شیوه پژوهشی فراترکیب استفاده شده است. پس از استخراج مطالعات پژوهشی انجام شده در سالهای 2008 تا 2019 از پایگاههای علمی معتبر و پالایش یافتهها مبتنی بر معیارهای مشخص، محتوای 32 مقاله پژوهشی منتخب مورد تجزیه تحلیل قرار گرفته است. ارائه چارچوبی جامع با در نظرگرفتن ویژگیهای خاص یک پلتفرم، اهمیت مشارکت اعضای آن و شیوه متفاوت ارزش آفرینی در آن، دستاورد اصلی این پژوهش است. نتایج حاصل از تحلیل و فراترکیب در قالب چارچوب تدوین مدل کسب و کار پلتفرم در دو سطح تعریف شده است که سطح اول شامل شش بعد اصلی و سطح دوم شامل 22 مؤلفه مدل کسبوکار پلتفرم است. محور اساسی مدل پیشنهادی، همکاری و خلق مشترک ارزش میان اعضای پلتفرم است که زیربنای اصلی موفقیت در پلتفرم هاست.
کلیدواژه‌ها
عنوان مقاله [English]
A framework to develop Platform business modeا:Findings based on Meta-synthesis approach
نویسندگان [English]
- narges zangeneh 1
- ali moeini 2
- Nastaran Haji heydari 3
- Adel Azar 4
چکیده [English]
Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the capabilities of partners and their bilateral and multilateral relations. So, relying on the principals of linear business modeling to design platform business models does not seem effective. This study aimed to fill the existing research gap in the field of platform business model and provide a comprehensive framework for developing business models tailored to the needs and specifications of the platforms. So, literature systematic review and meta-synthesis method is used to identify the components of the platform business model. Extracting research studies (2008-2019) from valid scientific databases and refinements based on specific criteria, 32 selected research articles has been analyzed. Consequently, a framework is defined to design platform business model in two levels, the first including six dimensions and the second 22 components. Proposed model is based on cooperation and value co-creation in, which is the platform core competency.
کلیدواژه‌ها [English]
- platform
- business model components
- framework to develop business model
- Meta-synthesis
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