Customers are the most important resources of service companies, and so there is no doubt that the condition for achieving profitability of insurance companies depends on analyzing issues related to customer satisfaction and increasing the productivity of the servants. One of the most important factors that insurance companies face with customer satisfaction in providing insurance services is reduce process time of the issuance of insurance policy to customers. This issue has rarely been considered by insurance companies, therefore, in this research, it has been tried to using simulation of the existing system and observing the results of the simulated model, a solution should be provided to improve the duration of the insurance issuance process.
After compiling the model in the software environment, were analyzed the results of the implementation of the discrete-event simulation model and tested to validate the model, and after the simulated model was found to be valid, were developed scenarios for improvement system. The results showed that with the change in each parameter of the number of users issuing the insurance policy, the time of customer referral to the expert physician and the time of response of the specialized tests and the time of appointment of the insurance representative to the insurance policy issuing unit, the duration of the issuance of the insurance policy decreased, and eventually Will lead to improved service delivery and increased productivity, reflecting the effectiveness of the discrete-event simulation technique and the development of operational study methods in the service sector.


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