Authors

Abstract

The main objective of this paper is to provide interaction of ecosystems with each other (ecosystems-ecosystems) through the value-creating ecology. Ecology is used as a metaphor for information systems in organizations. The main difference between the ecology of creating value with the supply chain and the value chain is that the value-creating ecology is a network value chain. Therefore, since ecosystems have a wider concept than the network and are more complex, the use of value-creating ecology for interactions between ecosystems will be more efficient, and thus produced ecological values. First, using the qualitative analysis method, the theme is related to each of the categories and with the analysis done by the software, correlation between the categories identifies. Then, through a questionnaire containing 135 questions, each of codes are given in the coding phase, measure regression and correlation between the categories. Composite Reliability measured the validity of the theme. On the other hand, the ability to communicate effectively between SMAC ecosystem and the digital business ecosystem through the value-creating ecology has also been tested, which result of this test confirms the effectiveness of this interaction.

Keywords

[1] Roser, T., DeFillippi, R., & Samson, A. (2013). Managing your co-creation mix: co-creation ventures in distinctive contexts. European business review, 25(1), 20-41. [2] Davenport, T. H., & Prusak, L. (1997). Information ecology: Mastering the information and knowledge environment: Oxford University Press on Demand. [3] Shaughnessy, H. (2014). Crowdsourcing the ecosystem’s expectations: a decision-making process to manage the unmanageable. Strategy & Leadership, 42(3), 3-8. doi:10.1108/SL-03-2014-0022 [4] Hurbean, L., & Fotache, D. (2013). Mobile technology: binding social and cloud into a new enterprise applications platform. Informatica Economica, 17(2), 73-89. [5] Hearn, G., & Pace, C. (2006). Value-creating ecologies: understanding next generation business systems. Foresight, 8(1), 55-65. [6] Kache, F., & Seuring, S. (2017). Challenges and opportunities of digital information at the intersection of Big Data Analytics and supply chain management. International Journal of Operations & Production Management, 37(1), 10-36. doi:10.1108/IJOPM-02-2015-0078 [7] Hearn, G., Roodhouse, S., & Blakey, J. (2007). FROM VALUE CHAIN TO VALUE CREATING ECOLOGY. International Journal of Cultural Policy, 13(4), 419-436. doi:10.1080/10286630701683367 [8] Khalil, M. A. T., & Hassan, M. F. B. (2011). An In Depth Analysis of Ecosystems & Blueprint of Digital Business Ecosystem (DBE) Framework for Malaysian SMEs. Computer Science Journal, 1(1).403-421. doi:10.1.1.216.468 [9] Darking, M. L., & Whitley, E. A. (2007). Towards an Understanding of FLOSS: Infrastructures, Materiality and the Digital Business Ecosystem. Science Studies, 20(2).505-525 [10] Glanville, R., Prof David Griffiths, P., & Bellafiore, A. (2013). Ecology of ideas and ecology's ideas. Kybernetes, 42(9/10), 1338-1345. doi:10.1108/K-09-2012-0057 [11] Iansiti, M., & Levien, R. (2004). Strategy as ecology. Harvard Business Review, 82(3), 68-81. [12] Hanna , R., Rohm , A., & Crittenden , L. V. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54, 265—273. doi:10.1016 [13] Calheiros, R. N., Ranjan, R., Beloglazov, A., De Rose, C. A., & Buyya, R. (2011). CloudSim: a toolkit for modeling and simulation of cloud computing environments and evaluation of resource provisioning algorithms. Software: Practice and experience, 41(1), 23-50. doi:10.1002/spe.995 [14] Davenport, T. H., & Harris, J. G. (2010). Leading the way towards better business insights. Strategic HR Review, 9(4), 28-33.doi:10.1108/14754391011050388 [15] Basole, R. C., & Karla, J. (2011). On the Evolution of Mobile Platform Ecosystem Structure and Strategy. Business & Information Systems Engineering, 3(5), 313-336. doi:10.1007/s12599-011-0174-4 [16] Randall, Brian Leavy, R., & Shaughnessy, H. (2014). Recognizing the ecosystem phase-change: a guide to four types. Strategy & Leadership, 42(1), 17-23. doi:doi:10.1108/SL-09-2013-0074 [17] Kandogan, E., Balakrishnan, A., Haber, E. M., & Pierce, J. S. (2014). From data to insight: work practices of analysts in the enterprise. IEEE computer graphics and applications, 34(5), 42-50. doi:10.1109/MCG.2014.62 [18] Nakagawa, S., Poulin, R., Mengersen, K., Reinhold, K., Engqvist, L., Lagisz, M., & Senior, A. M. (2015). Meta‐analysis of variation: ecological and evolutionary applications and beyond. Methods in Ecology and Evolution, 6(2), 143-152. [19] Rayat Pisha, S., Ahmadi Kahnali, R., & Abbasnejad, T. (2016). Applying the qualitative approach meta syntheses for provide a comprehensive model of assessment of the sustainability in supply chain. Modern researches in decision Making (Scientific Research Quarterly), 1(1), 139-166. [20] Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo: Sage Publications Limited. [21] Kim, H., Lee, J.-N., & Han, J. (2010). The role of IT in business ecosystems. Communications of the ACM, 53(5), 151-156. [22] Rastegar, A. A., & Golshahi, B. (2016). Identifying the elements of total reward package in knowledge based companies and its role on perceived job attraction: the moderator role of knowledge employees' age. Jornal of Management Researches in Iran ) Scientific Research Quarterly), 20(3), 105-125. [23] Wong, K. K.-K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32. [24] Henseler, J., Ringle, C. M., & Sarstedt, M. (2012). Using partial least squares path modeling in advertising research: basic concepts and recent issues. Handbook of research on international advertising, 252. [25] Ringle, C. M., da Silva, D., & Bido, D. d. S. (2015). Structural equation modeling with the Smartpls. Brazilian Journal Of Marketing, 13(2), 18.35. [26] .Zou, K. H., Tuncali, K., & Silverman, S. G. (2003). Correlation and simple linear regression1.Radiology, 227(3), 617-628. [27] Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach's alpha. International journal of medical education, 2(1), 31-53. doi:10.5116/ijme.4dfb.8dfd [28] Gooshki, S. S., Jazvanaghi, M., Kermani, M., & Eskandari, H. (2016). The effect of internal marketing, organizational commitment and organizational citizenship behaviors on market orientation (case study: employees of Tehran chain stores). International Journal of Humanities and Cultural Studies (IJHCS) ISSN 2356-5926, 82-100. [29] Briscoe, G. (2010). Complex adaptive digital ecosystems. Paper presented at the Proceedings of the International Conference on Management of Emergent Digital EcoSystems, Bangkok, Thailand. [30] khadivar, A., & Dortaj, F. (2016). Presentation a framework for success in the implementation of knowledge management systems based on cloud computing. Management Researches in Iran (Scientific Research Quarterly), 20(2), 93-118.