1
Department of Business Administration, Khorramabad Branch, Islamic Azad University, Khorramabad, Iran.
2
Department of Business Menagement,, Khor.C. Islamic Azad University, Khorramabad, Iran.
Abstract
Recent changes in consumer behavior and advancements in communication technologies have given rise to the concept of consumer activism, which indicates that today’s consumers play an active role in the market, can influence purchasing decisions and brand policies, and act as effective players in the consumption environment. The present study is designed based on a mixed-method approach, utilizing both qualitative and quantitative methods. This study falls within the deductive-inductive paradigm and is applied in terms of purpose, while being classified as exploratory research. The statistical population of the study consists of Digikala consumers in the city of Khorramabad. Sampling was conducted randomly, and based on the principle of theoretical saturation, 20 individuals were selected as the sample members. For data analysis in the qualitative section, content analysis and coding methods were employed using Maxqda software.For data analysis in the qualitative section, content analysis and coding methods were employed using Maxqda software.
Noori,E and Mir,S . (2026). Modeling the Emergence Pattern of Consumer Activism in Online Shopping. (e29330). Management Research in Iran, (), e29330
MLA
Noori,E , and Mir,S . "Modeling the Emergence Pattern of Consumer Activism in Online Shopping" .e29330 , Management Research in Iran, , , 2026, e29330.
HARVARD
Noori E, Mir S. (2026). 'Modeling the Emergence Pattern of Consumer Activism in Online Shopping', Management Research in Iran, (), e29330.
CHICAGO
E Noori and S Mir, "Modeling the Emergence Pattern of Consumer Activism in Online Shopping," Management Research in Iran, (2026): e29330,
VANCOUVER
Noori E, Mir S. Modeling the Emergence Pattern of Consumer Activism in Online Shopping. Management Research in Iran. 2026;():e29330 (In Persian).
