Authors
Abstract
Objective: The purpose of the present research is to study the relationship between the alignment of different typologies of strategies for organizational change strategies (structure, technology, culture, human resources and goals) with improving the performance .
Methodology: The sampling of the present study was done on foreign airlines, which are operating in Iran and the total population way under examination as the subjects of the research. This study was done through both qualitative and quantitative methods. The qualitative method included the grounded theory and the data collection for this research was made by observation, interview and Literature review. The applied quantitative method was a correlational field study. The instrumentation was made through three researcher-made questionnaires.
Results: Applying of the qualitative and quantitative methods approved that the more the performance of the airlines improves, the more the typologies of strategic reference points and strategic change variables will increase. Meanwhile, the more the alignment among the typologies of organizational change strategies increases, the more will be their performance (efficiency and effectiveness).
Conclusion: The results gained in both qualitative and quantitative methods are in harmony with each other and it can be declared that making alignment between the typologies of organizational change strategies (structure, technology, culture, human resources and goals) can improve the performance.
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