Ghasem zarei; Rahim Mohammad khani; hajar fathi
Volume 28, Issue 2 , July 2024, , Pages 1-31
Abstract
The digital world provides many opportunities for marketers to reach customers. However, in the fast-paced world, finding new and innovative ways to market products and services is very important. Due to the advancement of artificial intelligence and its development in the field of international marketing, ...
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The digital world provides many opportunities for marketers to reach customers. However, in the fast-paced world, finding new and innovative ways to market products and services is very important. Due to the advancement of artificial intelligence and its development in the field of international marketing, professionals now have the tools to completely redefine the current understanding of branding, marketing and advertising. The growing popularity of the Internet and the increased use of mobile devices are generating massive amounts of consumer data that feed artificial intelligence-based systems. This research is a type of mixed research with a qualitative and quantitative approach, which is a survey study in terms of its purpose, application, and in terms of data collection. The statistical population of the research was managers and experts specializing in the field of digital marketing and IT in the international field, who were selected using the snowball sampling method. In the qualitative part, the tools for collecting information were library and articles review, interviews, and in the quantitative part, questionnaires. In the qualitative part of the data analysis method, using the theme analysis that was compiled with MAXQDA software and using the coding method, and in the quantitative part, the analysis method was based on Kendall's correlation test. According to the results of the research, 9 main themes, 20 sub-themes and 50 codes were discovered, which included the consequences of using artificial intelligence in international marketing. The research findings can have important results for exporters and international marketers
khodadad gharibpour jahan abad; pejman jafari
Volume 26, Issue 1 , April 2022, , Pages 165-196
Abstract
Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods ...
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Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods traveled long distances and were exchanged and traded from one land to another. Therefore, the experience of entering and choosing business destinations has long been the focus of human attention. This research aims to study the international market selection literature, and the article has tried to analyze the method of previous studies in this field. In this regard, based on Metamethod and, Considering the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) items, a collection of Iranian scientific journals in management, business, and marketing was systematically reviewed. Studies have shown that during about two decades, from 1380 to 1399, a total of twenty-three journals have published forty-three articles on the subject of export target markets. The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.
Hashem Aghazade; Mohammad Rahim Esfidani; Majid Gholimotlagh
Volume 20, Issue 3 , September 2016, , Pages 1-24
Abstract
Applying ethics issues into decision making process is effective for ethics enforcement in society. Normative ethics researches through determining the criteria of good and bad actions, try to guide people by presenting ethical norms for certain situations. Also ethical decision making measuring scales ...
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Applying ethics issues into decision making process is effective for ethics enforcement in society. Normative ethics researches through determining the criteria of good and bad actions, try to guide people by presenting ethical norms for certain situations. Also ethical decision making measuring scales cause knowledge for improvements on this (however these scales are mainly based on psychological aspects rather than ethical theories). In this research the Islamic moral doctrine is used as the base for developing a Personal Selling Ethical Assessment Scale. Using Grounded Theory strategy with some modifications, 12 semi-structured interviews with Islamic ethics and marketing experts is done. And by open-coding analysis in Atlas.ti software, the ethical criteria: Committing Anti-Religious, Halal but Anti-Ethical Actions, Breach of Trust and Abuse of Trust, Lying, Bribes & Gifts, Behaviors causing Immorality in future like Reciprocity, Dishonesty and Special Treatment, Lack of Adherence to Commitments and Overpromising, Deception and Conflict of Interest, Scarcity and Inside Information, Creating a Monopoly, Hiding about the product to the customer, Price Discrimination, Manipulation, Abuse of Customer Unawareness, Cheating, Misleading and Puffery, Causing Coercion like Forcing Samples on Buyer and Limiting the Autonomy are extracted. This research focuses on the ethical actions of personal selling in relation to customers and presents some criteria for preventing unethical acts.
