Amir hosin Ghaderiabed; Mohsen Nazari; Mahmod Kamareh; Ali Heidari
Volume 22, Issue 4 , February 2019, , Pages 102-128
Abstract
Coopetition (which results from the combination of two strategies of competition and cooperation) is a new type of inter-organizational relationship that can lead to a win-win situation. In this paper, we try to develop a conceptual model for coopetition strategy for ICT industry using the grounded theory ...
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Coopetition (which results from the combination of two strategies of competition and cooperation) is a new type of inter-organizational relationship that can lead to a win-win situation. In this paper, we try to develop a conceptual model for coopetition strategy for ICT industry using the grounded theory research methodology based on ICT industry experts’ opinions. Therfore, research conducted by adopting a qualitative method and conducting deep or semi-structured interviews with experts in this industry and analyzing data based on open, axial and selective coding in grounded theory approach. As results we identified tendency toward coopetition strategy as a core phenomenon as well as other dimensions of the conceptual model including causal conditions, the intervening and the context variables, as well as strategies and consequences of coopetition in the ICT industry. At the end, a comparative comparison made between the components of proposed conceptual model and the concepts identified in the research literature.
Tahmores Hasangholipour; Ali Heidari; Seyed Hossein Jalali
Volume 22, Issue 2 , September 2018, , Pages 31-50
Abstract
Choosing appropriate partners are usually one of the most critical issues in formation of international strategic alliances and theirs performance. Scholars paid less attention to challenges and outcomes of partner nationality origin, while deeply investigated another criteria of partner selection such ...
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Choosing appropriate partners are usually one of the most critical issues in formation of international strategic alliances and theirs performance. Scholars paid less attention to challenges and outcomes of partner nationality origin, while deeply investigated another criteria of partner selection such as complementary resources and capabilities. Current research evaluates the role of nationality origin on international strategic alliances performance, as well as the effect of market focus on the relationship between origins - performance. Data for this empirical study gathered from 93 strategic alliances in contracting sector between Iranian firms with developed, developing or local partners. Then the role of nationality origin and market focus in independent hypothesis were analyzed by regression models. Findings explained that performance of allying with partners from three distinctive groups, and also confirm the effect of nationality origin on strategic alliance performance, as well as the role of market focus on performance of strategic alliances.
Ali Heidari; Alireza Valipour; Behnaz Bakhtiyari
Volume 21, Issue 3 , December 2017, , Pages 97-119
Abstract
The main purpose of this paper is to provide a structured insight into the current state of marketing research in Iran. Therefore, a systematic review of 966 studies published in Persian scientific journals (2001-2015) was conducted. The review of published studies shows that consumer behavior, brand ...
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The main purpose of this paper is to provide a structured insight into the current state of marketing research in Iran. Therefore, a systematic review of 966 studies published in Persian scientific journals (2001-2015) was conducted. The review of published studies shows that consumer behavior, brand and marketing strategy are the first three subjects that have been considered by researcher and have experienced a growing trend. Findings show that majority of active researchers in marketing have only one published study; therefore, mainstream of research in this field does not reach to its professional maturity. Also, published researches are mainly based on quantitative methods (structural equations modeling and inferential statistical analysis). Using quantitative methods has a direct relationship with the type of data collection and show a significant difference with the growing trend of qualitative research in the international marketing journals.
