Hossein Rahimi celver; golsum akbariarbatan
Articles in Press, Accepted Manuscript, Available Online from 29 February 2024
Abstract
Data marketplaces can play a key role in realizing the data economy by enabling the commercialization of data between organizations. Although data marketplaces research is a rapidly evolving field, there is a lack of understanding about data mart business models. The current research project is carried ...
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Data marketplaces can play a key role in realizing the data economy by enabling the commercialization of data between organizations. Although data marketplaces research is a rapidly evolving field, there is a lack of understanding about data mart business models. The current research project is carried out by necessity with the aim of developing markets based on digital technology and information data for industrial units. This research is qualitative in terms of approach and applied-descriptive in terms of purpose, the research strategy is based on grounded theory and the formation of theory is done using constructivist approach (Charmas). The statistical population includes experts in the field of startups and information technology managers, 12 of whom were selected by theoretical sampling and participated in the research through in-depth semi-structured interviews. The result of this was the extraction and design of optimal business model categories based on the creation of data marketplaces, which include the following components: Contingencies (financial incentives, new production factor and clustering of digital content), background conditions (market structure and data matching between supply and demand), intervening factors (information asymmetry, ethical risks and transaction uncertainty), strategies ( market design, data engineering and data science), outcomes (improvement of social surplus, self-regulating network of mutual exchanges and intelligent multilateral markets). Finally, after finishing the analysis on the qualitative data, the codings have been presented in the form of a model. The research results can help business managers to earn money from data assets.
Hossein Rahimi celver; adeleh dehghani ghahnavieh
Volume 25, Issue 3 , October 2021, , Pages 115-134
Abstract
The purpose of this article is to explain the effect of communication quality and perception of ethical brand in Coronavirus conditions in relation to sensory cues and the intention to create value by considering the moderating role of altruistic tendency to value. The present study is a descriptive ...
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The purpose of this article is to explain the effect of communication quality and perception of ethical brand in Coronavirus conditions in relation to sensory cues and the intention to create value by considering the moderating role of altruistic tendency to value. The present study is a descriptive survey in terms of data collection method. The community is an electronic consumer, selected using the Cochranchr(chr('39')39chr('39'))s formula of 175 people. A questionnaire was used to collect information. Content validity and construct validity were assessed and reliability was obtained by calculating Cronbachchr(chr('39')39chr('39'))s alpha factor load coefficients and combined reliability. Confirmatory structural equation modeling and Spss25 and Smart Pls2.0 software were used to analyze the data. The results show that visual, auditory and tactile senses have a positive effect on consumer perception of ethical brand and consumer perception of ethics brand has a positive and significant effect on trust, satisfaction, commitment. Trust, satisfaction and commitment have a positive and significant effect on the intention to co-create value. An altruistic value tendency can moderate the effect of visual sense on consumer perception of ethical brand and the effect of auditory sense on consumer perception of ethical brand.
