[1] Waldron, T &Wetherbe, J (2020). Ensure That YourCustomer Relationships Outlast Coronavirus. https://hbr.org/2020/04/ensure that yourcustomer relationships-outlast coronavirus.
[2] Frempong, J., Chai, J., Ampaw, E. M., Amofah, D. O., & Ansong, K. W. (2020). The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing.Journal of Cleaner Production,248, 119228.
[3] Yoganathan, V., Osburg, V. S., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research, 96, 386-396.
[4] Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46–58.
[5] Diţoiu, M.-C., & Cǎruntu, A.-L. (2014). Sensory experiences regarding five-dimensional brand destination. Procedia - Social and Behavioral Sciences, 109, 301–306.
[6] Spence, C., & Gallace, A. (2011). Multisensory design: Reaching out to touch the consumer. Psychology & Marketing, 28(3), 267-308.
[7] Petit, O., Spence, C., Velasco, C., Woods, A. T., & Cheok, A. D. (2017). Changing the influence of portion size on consumer behavior via imagined consumption. Journal of Business Research, 75, 240–248.
[8] Lopes, E. L., Yunes, L. Z., de Lamonica Freire, O. B., Herrero, E., & Pinochet, L. H. C. (2020). The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk. Journal of Retailing and Consumer Services, 53, 101970.
[9] Markovic, S., Iglesias, O., Singh, J. J., & Sierra, V. (2018). How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148(4), 721-740.
[10] Strandvik, T., Holmlund, M., & Edvardsson, B. (2012). Customer needing: A challenge for the seller offering. Journal of Business & Industrial Marketing, 27(2), 132–141.
[11] Dijk, J., Antonides, G., & Schillewaert, N. (2014). Effects of co‐creation claim on consumer brand perceptions and behavioural intentions. International Journal of Consumer Studies, 38(1), 110-118.
[12] Ramaswamy, V., & Ozcan, K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93–106.
[13] Román, S., & Cuestas, P. J. (2008). The perceptions of consumers regarding online retailers’ ethics and their relationship with consumers’ general internet expertise and word of mouth: a preliminary analysis. Journal of Business Ethics, 83(4), 641-656.
[14] Krishna, A., Elder, R. S., & Caldara, C. (2010). Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience. Journal of Consumer Psychology, 20(4), 410–418.
[15] Smit, E. G., Van Noort, G., & Voorveld, H. A. (2014). Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15–22.
[16] Yoon, S. J., & Park, J. E. (2012). Do sensory ad appeals influence brand attitude? Journal of Business Research, 65(11), 1534-1542.
[17] Cornil, Y., & Chandon, P. (2016). Pleasure as an ally of healthy eating? Contrasting visceral and Epicurean eating pleasure and their association with portion size preferences and wellbeing. Appetite, 104, 52-59.
[18] Osburg, V. S., Appelhanz, S., Toporowski, W., & Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of Cleaner Production, 110, 170-179.
[19] Urien, B., & Kilbourne, W. (2011). Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior. Psychology and Marketing, 28(1), 69–90.
[20] Scharf, K., & Smith, S. (2016). Relational altruism and giving in social groups. Journal of Public Economics, 141, 1-10.
[21] Newcomer, E., June 13, 2017. Uber CEO to Take Leave, Have Diminished Role After Scandals. Bloomberg. https://www.bloomberg.com/news/articles/2017-06-13/ uber-ceo-to-take-leave-diminished-role-after-workplace-scandals, Accessed date: 1 March 2019.
[22] Roman, S., (2007). The ethics of online retailing: a scale development and validation from the consumers’ perspective. J. Bus. Ethics 72 (2), 131–148.
[23] Singh, J. J., Iglesias, O., & Batista-Foguet, J. M. (2012). Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect and loyalty. Journal of business ethics, 111(4), 541-549.
[24] Tajvidi, M., Richard, M. O., Wang, Y., & Hajli, N. (2018). Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research.
[25] Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does relationship quality matter in e-services? A comparison of online and offline retailing. Journal of Retailing and Consumer Services, 17(2), 130-142.
[26] Elbeltagi, I., Agag, G., 2016. E-retailing ethics and its impact on customer satisfaction and repurchase intention: a cultural and commitment-trust theory perspective. Internet Res. 26 (1), 288–310.
[27] Hajli, N., Shanmugam, M., Papagiannidis, S., Zahay, D., Richard, M.O., (2017). Branding co-creation with members of online brand communities. J. Bus. Res. 70, 136–144.
[28] Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89.
[29] Nadeem, W., Juntunen, M., Shirazi, F., & Hajli, N. (2020). Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality. Technological Forecasting and Social Change, 151, 119786.
[30] Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies, Strategic Management Journal, 20(2): 195- 204.
[31] Davari, Ali; Reza zadeh, Arash (2013). Structural equation modeling with PLS software. Tehran: University Jihad Publishing Organization. [in Persian]
[32] Gili, Mahdi; Foruzandeh dehkordi, Lotfallah; Hosseini, Mirza hasan; Mahmudi meymand, Mohammad (2020). Modeling of Ethical Variables Affecting Corporate Branding Using the Structural Equation Modeling Approach of Minimal Partial Squares and Theme Analysis Method. Management Research in Iran, Volume 24, Number 4, 1-17. [in Persian]
[33] Kim, J., & Forsythe, S. (2009). Adoption of sensory enabling technology for online apparel shopping. European Journal of Marketing.
[34] Cheng, H.F., (2011). The Evaluation Model for Commerce Ethics. Fu Jen Catholic, University Institute of Business Administration, Taipei.