Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Effective Factors On Sustainable Marketing - Case Study: Detergent Industry

shahrad padidar; mohammad haghighi; Tahmoores Hassan Gholipour Yasory

Volume 26, Issue 1 , April 2022, , Pages 227-244

Abstract
  Sustainability in businesses and organizations is a significant issue today.Sustainable marketing aims to create more value by creating social and environmental values for its target customers.Accordingly, the purpose of this study is to investigate the factors affecting sustainable marketing in the ...  Read More

Investigating the dimensions of corporate brand maagemant in Mellat bank with meta-synthesis

Sara Pesaranafsharian; Mohammad Haghighi; Mahdi Haghighi kafash; Hashem Aghazadeh

Volume 25, Issue 4 , January 2022, , Pages 68-87

Abstract
  Objective: The aim of the present study was to develop the corporate brand management model in Mellat Bank.Method: This research is mixed metod and it is fundamental in terms of purpose and it is considered field research in terms of data collection method. The qualitative techniques used were meta-synthesis ...  Read More