Original Article
parvaneh yazdani; Ali Shirazi; Fariborz Rahimnia; Saeed Mortazavi
Volume 28, Issue 2 , July 2024, Pages 101-120
Abstract
The aim of this research is to identify the expected achievements of transformational global leadership in the extraterritorial activities of the Ministry of Energy in Iran. For this purpose, a qualitative method with an exploratory approach was used, and data was collected from 15 managers who were ...
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The aim of this research is to identify the expected achievements of transformational global leadership in the extraterritorial activities of the Ministry of Energy in Iran. For this purpose, a qualitative method with an exploratory approach was used, and data was collected from 15 managers who were selected through purposive sampling.The method of analyzing the collected data was thematic analysis. The findings indicate that the expected achievements of this leadership style at the organizational level encompass the achievement of the organizational vision and global objectives of the Ministry of Energy, the realization of its scientific goals, and the fulfillment of its economic objectives. At extra-organizational level, it includes achieving higher national income, sustainable development, and enhanced national security. Awareness of these achievements, which are explained based on the requirements, goals, and global missions of the Ministry of Energy, encourages the managers of this organization to consider transformational global leadership as an effective solution for addressing the challenges and issues ahead.This awareness can also have a significant impact on the decision-making of senior managers at the Ministry of Energy regarding the attraction, selection, and development of leadership talents within this organization.
Original Article
omid TASA; Mahmoud Gholabchi; mehdi ravanshadnia
Volume 28, Issue 2 , July 2024, Pages 33-63
Abstract
Research has shown that complexity may be a significant factor in a project's failure to meet cost, time, and quality goals. Although important indicators of project complexity have been identified in many studies, their weight effect has yet to be investigated. This article reviewed the project complexity ...
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Research has shown that complexity may be a significant factor in a project's failure to meet cost, time, and quality goals. Although important indicators of project complexity have been identified in many studies, their weight effect has yet to be investigated. This article reviewed the project complexity literature to develop a simple and dynamic framework, and 40 complexity indicators were identified and classified into nine factors. Then, they were provided to 30 industrial experts and two research consultants for evaluation to determine the role of each indicator in Evaluating the complexity of industrial projects. These indicators were validated, weighted, and ranked during the three stages of implementing the Delphi method. The results showed that the indicators related to the complexity factors of the project's context, content, and dependency have the highest accumulated weight. Also, the presence of uncertainty and ambiguity in increasing the weight of each indicator showed an influential role. The presented framework was used to measure the level of complexity in 14 industrial projects. The results showed a high level of complexity in international projects being implemented by Iranian companies. Despite the difference in complexity management approach in these projects, commonalities were identified for which the proposed solutions can help other project managers achieve positive results for complexity management. With the help of the results of this research, project managers can have a framework for measuring complexity management and allow industry experts to prioritize and efficiently allocate their limited resources in complex projects.
Original Article
Zahra Sharafpour; Mahmoud Dehghan nayeri
Volume 28, Issue 2 , July 2024, Pages 65-99
Abstract
Universities face great challenges in scientific, technological, economic, and international fields. Considering these challenges helps to provide developmental capacities. Therefore, in this study, the risks in Iran's higher education industry have been identified and prioritized. To this aim, a list ...
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Universities face great challenges in scientific, technological, economic, and international fields. Considering these challenges helps to provide developmental capacities. Therefore, in this study, the risks in Iran's higher education industry have been identified and prioritized. To this aim, a list of related risks and risk groups in higher education was first identified by a deep literature review. Then the identified lists were completed and validated through interviews with experts (Delphi technique), after obtaining the convergence of experts, Fuzzy Synthetic Evaluation (FSE) based on FMEA was employed to prioritize risk factors and risk groups according to their criticality score which ultimately leads to the overall risk score. According to the results, the most critical risk in the higher education industry is "lack of meritocracy" the most vital risk group is "lack of good communication with the industry" and the critical degree of the overall risk is about 3.75, which indicates the necessity of the risks management in higher education and should be followed up by implementing preventive and control measures.
Original Article
Ghasem zarei; Rahim Mohammad khani; hajar fathi
Volume 28, Issue 2 , July 2024, Pages 1-31
Abstract
The digital world provides many opportunities for marketers to reach customers. However, in the fast-paced world, finding new and innovative ways to market products and services is very important. Due to the advancement of artificial intelligence and its development in the field of international marketing, ...
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The digital world provides many opportunities for marketers to reach customers. However, in the fast-paced world, finding new and innovative ways to market products and services is very important. Due to the advancement of artificial intelligence and its development in the field of international marketing, professionals now have the tools to completely redefine the current understanding of branding, marketing and advertising. The growing popularity of the Internet and the increased use of mobile devices are generating massive amounts of consumer data that feed artificial intelligence-based systems. This research is a type of mixed research with a qualitative and quantitative approach, which is a survey study in terms of its purpose, application, and in terms of data collection. The statistical population of the research was managers and experts specializing in the field of digital marketing and IT in the international field, who were selected using the snowball sampling method. In the qualitative part, the tools for collecting information were library and articles review, interviews, and in the quantitative part, questionnaires. In the qualitative part of the data analysis method, using the theme analysis that was compiled with MAXQDA software and using the coding method, and in the quantitative part, the analysis method was based on Kendall's correlation test. According to the results of the research, 9 main themes, 20 sub-themes and 50 codes were discovered, which included the consequences of using artificial intelligence in international marketing. The research findings can have important results for exporters and international marketers
Original Article
Adele Geravand; Kambiz Heidarzadeh Hanzaee; zohre dehdashti shahrokh; Mohammad Ali Abdolvand
Volume 28, Issue 2 , July 2024, Pages 122-144
Abstract
The Covid-19 pandemic has brought about dramatic changes in various aspects of people's lives around the world. These changes also affected consumer behavior. In order to be less exposed to the disease, people observed social distancing and took precautionary measures such as wearing a mask and disinfecting ...
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The Covid-19 pandemic has brought about dramatic changes in various aspects of people's lives around the world. These changes also affected consumer behavior. In order to be less exposed to the disease, people observed social distancing and took precautionary measures such as wearing a mask and disinfecting hands. The purpose of the current research is to identify the behavioral responses of consumers during the pandemic of Covid-19, buying and consuming food. In order to achieve the goal, a sequential-exploratory mix method was used. In the qualitative phase of phenomenology, 40 interviews were conducted with consumers in Tehran using purposeful sampling. In the quantitative phase, six hypotheses were proposed, and the data were collected through a questionnaire. The results of the research showed that consumers responded in a reactive, coping and long-term adaptation way during the pandemic. Also, these answers do not differ between men and women, different generations and married and single people. The pandemic has changed people's diet and consumers have reduced the consumption of unhealthy foods and switched to eating healthier foods. The Covid 19 pandemic caused significant changes in consumer behavior. Sensitivity to the shopping environment increased during the pandemic. The visiting physical stores less frequently and the consumer's shopping pattern has moved towards online shopping and telephone ordering. The consumers used to buy from supermarkets and stores near their also places of residence, and they stated that after the end of it in the post-Covid era, they would visit them.
Original Article
sahar sharifian jazi; Ali Mohammadi; abbas abbasi; Moslem Alimohammadlou
Volume 28, Issue 2 , July 2024, Pages 146-183
Abstract
Today, in order to implement the circular economy and Industry 4.0 in supply chain management, there are challenges that by identifying and analyzing these challenges, these concepts can be implemented in the organization and benefit from their benefits. The purpose of the current research is to investigate ...
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Today, in order to implement the circular economy and Industry 4.0 in supply chain management, there are challenges that by identifying and analyzing these challenges, these concepts can be implemented in the organization and benefit from their benefits. The purpose of the current research is to investigate and determine the relationship between the challenges of implementing the circular economy and Industry 4.0 in supply chain management using qualitative content analysis and intuitive fuzzy cognitive mapping. In this regard, with qualitative content analysis, effective challenges in the implementation of circular economy and industry 4.0 in supply chain management were identified and classified in 4 cultural-educational, financial-legal, infrastructural-technological, organizational-strategic dimensions. have been Then with intuitive fuzzy cognitive map and FCMaper and Mental Modeler software for the challenges of "lack of tracking system and access to recycled materials", "lack of integration of internal and external value chain" and "lack of effective communication with logistics partners" and suppliers" who have been most effective, the scenario is designed backwards. In the next step, for the challenges of "lack of knowledge of Industry 4.0 and the circular economy and its consequences", "lack of proper training", and "lack of a suitable strategy for Industry 4.0 and the circular economy", which have the most impact, design forward scenarios has been The results of this research enable managers of organizations to identify these challenges and plan to overcome them before implementing the circular economy and Industry 4.0.
Original Article
osama aliedani; tahmores hassan gholi pour; Manouchehr Ansari
Volume 28, Issue 2 , July 2024, Pages 185-210
Abstract
Customer-based brand equity is one of the key concepts in marketing, and various companies and organizations are always looking to improve their brand equity. This research was conducted with the aim of explaining customer-based brand equity in Iraqi telecommunications companies and identifying its offline ...
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Customer-based brand equity is one of the key concepts in marketing, and various companies and organizations are always looking to improve their brand equity. This research was conducted with the aim of explaining customer-based brand equity in Iraqi telecommunications companies and identifying its offline and online drivers. The research was qualitative and conducted through thematic analysis. In-depth interviews with 25 academic experts and executives from various telecommunications companies in Iraq were conducted using a targeted sampling method. Castleberry and Nolen's (2018) five-stage model, including compiling, disassembling, reassembling, interpreting, and concluding, was used to analyze the data. According to the results of the final 55 open codes, 13 sub-themes and 6 main themes emerged, which were categorized into two groups: customer-based brand equity and its drivers. Customer-based brand equity included the components of perceived quality, brand association, brand awareness, and brand loyalty, of which perceived quality was a key concept. Brand equity drivers were categorized into offline drivers and online drivers. Offline drivers included price equity, privacy, perceived security, ancillary services, customized services, and creating a sense of customer involvement in the company's affairs. Online drivers also had two sub-themes: internet support and advanced internet capabilities. The combination of offline and online drivers can improve customer-based brand equity in Iraqi telecommunications companies
