طراحی و تبیین مدل تصمیم‌گیرنده هوشمندی رقابتی جهت ورود به بازارهای هدف صادراتی در شرکت‌های دانش‌بنیان

سیاه سرانی کجوری, محمد علی

نوع مقاله : مقاله پژوهشی

نویسنده

محمد علی سیاه سرانی کجوری

استادیار، گروه مدیریت و اقتصاد، دانشکده علوم انسانی و اجتماعی، دانشگاه گلستان، گرگان، ایران

چکیده

در بسیاری از شرکت‌های دانش‌بنیان ورود به بازارهای هدف صادراتی از اهمیت فراوانی برخوردار است. هدف پژوهش حاضر طراحی و تبیین یک مدل تصمیم ‌گیرنده هوشمندی رقابتی جهت تصمیم ورود/عدم ورود به بازارهای هدف صادراتی است. پژوهش حاضر از نظر هدف اکتشافی و از نوع آمیخته و از نظر نتیجه کاربردی است. جامعه آماری در مرحله کیفی شامل فعالان شرکت‌های دانش‌بنیان بودند که با استفاده از روش نمونه‌گیری نظری، 20 مصاحبه عمیق نیمه ساختاریافته تا رسیدن به اشباع نظری با آن‌ها صورت پذیرفت. روایی و پایایی آن به ترتیب با استفاده از نسبت روایی محتوایی و روش آزمون کاپای-کوهن بررسی شد. در بخش کمی با توجه به محدود بودن جامعه آماری از جدول مورگان استفاده شد که تعداد 327 شرکت با استفاده از پرسشنامه که پایایی و روایی آن به ترتیب با استفاده از آلفای کرونباخ و تحلیل عاملی تأییدی تائید شده بود مورد بررسی قرار گرفتند. جهت پاسخ به سؤالات پژوهش: 1- شرکت‌های دانش‌بنیان بر اساس ابعاد 8 گانه هوشمندی رقابتی بر اساس شاخص دیویس-بولدین در دو خوشه دسته‌بندی شدند. 2- با استفاده از تحقیق کیفی 59 مؤلفه پیش‌بینی کننده هوشمندی رقابتی جهت ورود به بازارهای هدف صادراتی شناسایی شد. 3- به منظور دستیابی به مدل بهینه، روش‌های مدل‌سازی معمولی و روش‌های مدل‌سازی جمعی بر روی مجموعه متغیرهای حاصل از سه روش انتخاب ویژگی اعمال گردید. نتایج نشان داد شرکت‌های دانش‌بنیان از نظر برخورداری از میزان هوشمندی رقابتی در وضعیت متمایزی قرار دارند که بر همین اساس مدل‌های تصمیم‌گیری آن‌ها جهت ورود به بازارهای هدف صادراتی متفاوت خواهد بود.

کلیدواژه‌ها

عنوان مقاله [English]

Designing and explaining the decision-making model of competitive intelligence to enter export target markets in knowledge-based companies

نویسنده [English]

Mohammad ali Siahsarani kojuri

Assistant Professor, Department of Management and Economics, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran.

چکیده [English]

In many knowledge-based companies, entering export target markets is very important. The aim of the current research is to design and explain a competitive intelligence decision-making model for the decision to enter/not enter export target markets. The current research is exploratory and mixed in terms of purpose, and practical in terms of results. The statistical population in the qualitative stage included knowledge-based companies' activists, who were conducted with 20 in-depth semi-structured interviews using the theoretical sampling method until reaching theoretical saturation, its validity and reliability were checked using the content validity ratio and the Kappa-Cohen test method. In the quantitative section, due to the limited statistical population, Morgan's table was used, and 327 companies were investigated using a questionnaire whose reliability and validity were confirmed using Cronbach's alpha and confirmatory factor analysis, respectively. To answer the research questions: 1- Knowledge-based companies were classified into two clusters based on the 8 dimensions of competitive intelligence based on the Davis-Bouldin index. 2- Using qualitative research, 59 predictive components of competitive intelligence to enter the export target markets were identified. 3- In order to achieve the optimal model, conventional modeling methods and collective modeling methods were applied on the set of variables resulting from three feature selection methods. The results showed that knowledge-based companies are in a distinct situation in terms of having competitive intelligence, and accordingly, their decision-making models to enter export target markets will be different.

کلیدواژه‌ها [English]

competitive intelligence
decision tree model
export target markets
knowledge-based company

مراجع

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پژوهش های مدیریت در ایران

طراحی و تبیین مدل تصمیم‌گیرنده هوشمندی رقابتی جهت ورود به بازارهای هدف صادراتی در شرکت‌های دانش‌بنیان

مراجع

مراجع

دوره 27، شماره 2
تیر 1402
صفحه 70-47

طراحی و تبیین مدل تصمیم‌گیرنده هوشمندی رقابتی جهت ورود به بازارهای هدف صادراتی در شرکت‌های دانش‌بنیان

مراجع

مراجع

دوره 27، شماره 2تیر 1402صفحه 70-47

دوره 27، شماره 2
تیر 1402
صفحه 70-47