نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، گیلان، ایران
2 دانشیار، گروه مدیریت بازرگانی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، گیلان، ایران
3 دانشیار، گروه مدیریت صنعتی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، گیلان، ایران
چکیده
کنشگری اتحاد راهبردی به واکنش مبتکرانه سازمان در شناسایی و پاسخگویی به فرصت‌های اتحاد استراتژیک اشاره دارد. پژوهش حاضر به دنبال ارائه الگوی کنشگری اتحاد برای بنگاه‌های هایتک به منظور اقدام اتحادی رقابت‌محور در جهت هم‌افزایی با شرکای بالقوه است تا به عملکرد تجاری برتری نسبت به رقبای خود دست یافته و به کسب مزیت رقابتی برتر نائل گردند. رویکرد تحقیق حاضر آمیخته است و ماهیت آن در بخش کیفی، بنیادی و در بخش کمی، کاربردی می‌باشد. داده‌های بخش کیفی از طریق مصاحبه نیمه‌ساختارمند با 18 نفر از خبرگان دانشگاهی، کارشناسان خبره و مدیران شرکت‌های هایتک ایرانی که سابقه اتحاد راهبردی در فعالیت‌های خود دارند، جمع‌آوری شد و از طریق نمونه‌گیری نظری و گلوله برفی تا رسیدن به نقطه اشباع نظری ادامه یافت و همچنین جمع‌آوری اطلاعات در بخش کمی با استفاده از پرسشنامه انجام گرفت. پس از کدگذاری مصاحبه‌های بخش کیفی، تعداد 353 کد باز، 93 مقوله فرعی و 29 مقوله اصلی مفهوم‌سازی شد و مدل تحقیق در بخش کیفی در ابعاد علّی، محوری، راهبردها، زمینه‌ای، مداخله‌گر و پیامدها استخراج گردید و مولفه‌های پیچیدگی و رهبری بازار، رویکرد آینده‌نگر، رصدگری شریک، مشروعیت و تعامل فرهنگی، تلاطم بحرانی و مزیت رقابتی پیوسته به ترتیب در این ابعاد قرار گرفتند و در نهایت، برازش مدل تحقیق در بخش کمی منجر به تایید فرضیه‌های پنج‌گانه گردید.
کلیدواژه‌ها
عنوان مقاله [English]
Designing and Explaining the Model of Alliance Proactiveness in High-Tech Companies
نویسندگان [English]
- Ghadir Shakibajamalabad 1
- Mohamad Hasan Gholizadeh 2
- Mohsen Akbari 2
- Mostafa Ebrahimpour 3
1 . PhD Student in Management, Faculty of Literature and Humanities, University of Guilan, Gilan, Iran
2 Associate Professor, Business Management Department, Faculty of Literature and Human Sciences, Gilan University, Gilan, Iran
3 Associate Professor, Industrial Management Department, Faculty of Literature and Human Sciences, Gilan University, Gilan, Iran
چکیده [English]
Alliance Proactiveness (AP) refers to the organization's innovative response to identifying and responding to strategic alliance opportunities. This study seeks to provide a model of AP for high-tech firms in order to act competitively and synergize with potential partners to achieve superior business performance over their rivals and achieve a superior competitive advantage. The approach of the present study is mixed method which its nature is qualitative in the qualitative part and practical in the quantitative section. Qualitative data were collected through semi-structured interviews with 18 academic experts and managers of high-tech Iranian companies with a history of strategic alliance in their activities, and continued through theoretical and snowball sampling to reach the theoretical saturation point. Also data were collected using a questionnaire in a quantitative section. After coding the qualitative section interviews, 353 open codes, 93 sub-categories and 29 main categories were conceptualized and the research model in the qualitative part was extracted in causal, pivotal, strategies, contextual, intervening and consequences dimensions. The components of market complexity and leadership, foresight approach, partner monitoring, legitimacy and cultural interaction, critical turbulence, and continuous competitive advantage were placed in these dimensions, respectively. Finally, the fit of the research model in the quantitative part led to the confirmation of the five hypotheses.
کلیدواژه‌ها [English]
- Alliance
- Alliance Proactiveness
- Iranian High-Tech Companies
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