عوامل اثرگذار در رابطه الگوی ذهنی مصرف کننده با آمیختگی با برند: رهیافت فراترکیب

[1] Song, Y.-A., Lee, S. Y., & Kim, Y. (2019). Does Mindset Matter for Using Social Networking Sites?: Understanding Motivations for and Uses of Instagram with Growth versus Fixed Mindset. International Journal of Advertising, 38(6), 886-904.
[2] Rucker, D. D., & Galinsky, A. D. (2016). Growing Beyond Growth: Why Multiple Mindsets Matter for Consumer Behavior. Journal of Consumer Psychology, 26(1), 161-164.
[3] Gheysari, K., Hoseini, M., Azar, A., & Khademi, S. (2021). Investigate the Factors Affecting Consumer Brand Preferences by Considering the Life Cycle of Customers in Banking Sector. Management Researches in Iran (Modares Human Sciences), 25(4), 27-44. (in persian)
[4] Hosseinzadeh, M., & Mehregan, M. (2016). Designing a Multi-Methodology Framework for Operations Research using Social Network Analysis. Modern Research in Decision Making, 1(1), 1-26. (in persian)
[5] Marbach, J., Lages, C. R., & Nunan, D. (2016). Who Are You and What Do You Value? Investigating The Role of Personality Traits and Customer-Perceived Value in Online Customer Engagment. Journal of Marketing Management, 32(5-6), 502-525.
[6] Mathur, P., Chun, H. H., & Maheswaran, D. (2016). Consumer Mindset and Self-enhancement: Signaling versus Learning. Journal of Consumer Psychology, 26, 142-152.
[7] Dweck, C. S. (1999). Self-theories: Their Role in Motivation, Personality, and Development (Essays in Social Psychology). NewYork: Psychology Press.
[8] Robins, R. W., & Pals, J. L. (2002). Implicit Self-Theories in The Academic Domain: Implication for Goal Orientation, Attribution, Affect, and Seld-Esteem Change. Self and Identity, 313-336.
[9] Aronson, J., Fried, C. B., & Good, C. (2002). Reducing The Effects of Stereotype Threat on African American College Students By Shaping Theories of Intelligence. Journal of Experimental Social Psychology, 38, 113-125.
[10] Erdley, C. A., Loomis, C. C., Cain, K. M., & Dumas-Hines, F. (1997). Relations Among Children's Social Goals, Implicit Personality Theories, and Responses to Social Failure. Developmental Psycology, 33(2), 263-272.
[11] Park, J. K., & John, D. R. (2010). Got to Get You into My Life: Do Brand Personalities Rub off on Consumers? Journal of Consumer Research, 37(4), 655-669.
[12] Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356.
[13] Park, J. K., & John, D. R. (2014). I Think I Can, I Think I Can: Brand Use, Self-efficacy, and Performance. Journal of Marketing Research, 51(2), 233-247.
[14] Jain, S. P., & Weiten, T. J. (2019). Consumer Psychology of Implicit Theories: A Review and Agenda. Consumer Psychology Review, 3(1), 60-75.
[15] Seyed Esfahani, M., Reynolds, N., & Ashleigh, M. (2020). Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension Towards New Products. International Journal of Innovation and Technology Management, 17(3), 1-39.
[16] Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer Brand Engagement in Social Media: Conseptualization, Scale Development and Validation. Journal of Interactive Marketing, 28(2), 149-165.
[17] Pansari, A., & Kumar, V. (2017). Consumer Engagement - The Construct, Antecedents and Consequences. Journal of The Academy of Marketing Science, 45, 294-311.
[18] Erwin, E. J., Brotherson, M. J., & Summers, J. A. (2011). Understanding Qualitative Metasynthesis: Issues and Opportunities in Early Childhood Intervention Research. Journal of Early Intervention, 33(3), 186-200.
[19] Sandelowski, M., & Barroso, J. (2007). Handbook for Synthesizing Qualitative Research. New York: Springer Publishing Company.
[20] Christofi, M., Vrontis, D., Thrassou, A., & Shams, R. S. (2019). Triggering Technological Innovation Through Cross-border Mergers and Acquisitions: A Micro-foundational Perspective. Technological Forecasting and Social Change, 146, 148-166.
[21] Warrens, M. J. (2015). Five Ways to Look at Cohen's Kappa. Journal of Psychology & Psychotherapy, 5(4), 1-4.
[22] Murphy, M. C., & Dweck, C. S. (2016). Mindsets Shape Consumer Behavior. Journal of Consumer Psychology, 26(1), 127-136.
[23] Fernandes, T., & Moreira, M. (2019). Consumer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brand relationships. Journal of Product and Brand Management, 28(2), 274-286.
[24] Raajpoot, N. A., & Ghilni-Wage, B. (2019). Impact of Customer Engagement, Brand Attitude and Brand Experience on Branded Apps Recommendation and Re-use Intentions. Atlantic Marketing Journal, 8(1), 1-18.
[25] Rosado-Pinto, F., & Correia Loureiro, S. (2020). The Growing Complexity of Customer Engagement: Systematic Review. EuroMed Journal of Business, 15(2), 167-203.
[26] Park, J. K., & John, D. R. (2012). Capitalizing on Brand Personalities in Advertising: The Influence of Implicit Self-theories on Ad Appeal Effectiveness. Journal of Consumer Psychology, 22(1), 424-432.
[27] Aghazade, H., Amini Kesbi, H., & Jafari, E. (2016). Investigating the Role of Brand Personality in Forming Brand Equity: Case of Hamrah-e- Avval Telecommunication Oprator. Mangement Research In Iran (Modares Human Sciences), 20(2), 1-20. (in persian)
[28] Forough, A., Heidarzadeh, K., Vazifeh Dust, H., & Zaboli, R. (2020). Phenomenological Enquiry in the Role of Brand Personifications to Stimulate Brand Relationship of Shopping Centers & Malls. Modern Researches in Decision Making, 5(3), 127-152. (in persian)
[29] McManus, J. F., Trifts, V., & Carvalho, S. W. (2020). The Relationship between Fixed Mindsets, Brand-Self Engagement and Brand Favorability. Personality and Individual Differences, 166, 1-6.
[30] Park, J. K., & John, D. R. (2018). Developing Brand Relationship after a Brand Transgression: The Role of Implicit heories of Relationship. Journal of the Association for Consumer Research, 3(2), 175-187