[1] Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T & Waddoups, R. (2021). How technology is changing retail. Journal of Retailing, 97(1), 13-27.
[2] Rajamannar, Raja. (2021). Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. HarperCollins Leadership.
[3] Barnes, S. J. (2020). Information management research and practice in the post-COVID-19.
[4] Manthiou, A. (2020). Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona. Journal of Service Management.
[5] Pantelimon, F. V., Georgescu, T. M., & Posedaru, B. Ş. (2020). The impact of mobile e-commerce on gdp: A comparative analysis between romania and germany and how covid-19 influences the e-commerce activity worldwide. Informatica Economica, 24(2), 27-41.
[6] Chen, Y. M., Hsu, T. H., & Lu, Y. J. (2018). Impact of flow on mobile shopping intention. Journal of Retailing and Consumer Services, 41, 281-287.
[7] Cenamor, J. (2021). Complementor competitive advantage: A framework for strategic decisions. Journal of Business Research, 122, 335-343.
[8] Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
[9] Batat, W. (2019). Experimental Marketing: Consumer Behavior, customer Experience and the 7Es. Routledge.
[10] Rossman, J. R., & Duerden, M. D. (2019). Designing experiences. Columbia University Press.
[11] Jain, R., Aagja, J., & Bagdare, S. (2017). Customer experience–a review and research agenda. Journal of Service Theory and Practice, 27(3), 642-662.
[12] Kranzbühler, A. M., Kleijnen, M. H., Morgan, R. E., & Teerling, M. (2018). The multilevel nature of customer experience research: an integrative review and research agenda. International Journal of Management Reviews, 20(2), 433-456.
[13] Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal (AMJ), 28(4), 300- 309.
[14] Kranzbühler, A. M., Kleijnen, M. H., Morgan, R. E., & Teerling, M. (2018). The multilevel nature of customer experience research: an integrative review and research agenda. International Journal of Management Reviews, 20(2), 433-456.
[15] Shafiee, R., Heidarzadeh Hanzaee, R., Ghorbanizadeh, V., & Gaffari, F. (2021). Phenomenological Exploration Presence of Low Customer Density Effects in Retailing on Customer Experience in Shopping Centers/Malls. Management Research in Iran, 25(3), 77-113. (In Persion)
[16] Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal (AMJ), 28(4), 300- 309
[17] JOWKAR, A., Safarzadeh, H., Parhizgar, M. M., & Noroozi, A. (2014). Designing of M-Commerce Development Model in Iran: The Delphi Method. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 17(4), 97-118. (In Persion)
[18] Ghobakhloo, M., Rajabzadeh Ghatari, A., Toloie Eshlaghy, A., & Alborzi, M. (2020). Provide an Opinion Analysis-Based Recommender System for Personalized Personal Banking Services. Modern Research in Decision Making, 5(1), 25-49. (In Persion)
[19] Noori, R., & Kamangar, A. (2017). Providing a Conceptual Framework for Electronic Commerce Websites Based on the Neuro Website Design Theory. Modern Research inDecision Making, 2(2), 241-261. (In Persion)
[20] Logan, K. (2017). Attitudes towards in-app advertising: a uses and gratifications perspective. International Journal of Mobile Communications, 15(1), 26-48.
[21] Garg, R., & Telang, R. (2013). Inferring app demand from publicly available data. MISquarterly, 1253-1264.
[22] Hsiao, K.-L., Chen, C.-C., 2016. What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty. Electron. Commer. Res. Appl. 16, 18–29.
[23] Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application engagement. International Journal of Information Management, 37(4), 269-283.
[24] Poulsson, S. H., & Kale, S. H. (2004). The experience economy and commercial experiences. The marketing review, 4(3), 267-277.
[25] Marriott, H., Williams, M., Dwivedi, Y., 2017. What do we know about consumer m shopping behaviour? Int. J. Retail Distrib. Manage. 45 (6), 568–586
[26] Mindsea. (2019). 25 mobile app usage statistics to know in 2019. Retrieved from Mindsea: https://mindsea.com/app-stats / Pantano, E., & Priporas, C. V. (2016). The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective. Computers in human behavior, 61, 548-555.
[27] McLean, G., Osei-Frimpong, K., Al-Nabhani, K., & Marriott, H. (2020). Examining consumer attitudes towards retailers'm-commerce mobile applications–An initial adoption vs. continuous use perspective. Journal of Business Research, 106, 139-157.
[28]https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
[29] Creswell, J. W., Hanson, W. E., Clark Plano, V. L., & Morales, A. (2007). Qualitative research designs: Selection and implementation. The counseling psychologist, 35(2), 236-245.
[30] Ghandvar, P., Azad, N., Abdollah, N., & Alizadeh Meshkani, F. (2022). Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory. Consumer Behavior Studies Journal, 6-6. . (In Persion)
[31] Mohamadi, B. (2014). Basic of qualitative research grounded theory. Tehran: Institute of Humanities and Cultural Studies. (in Persian)