[1] Van Doorn, J., Risselada, H., & Verhoef, P. C. (2021). Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions. Journal of Business Research, 137(12), 182-193.
[2] Zimmer, M., Salonen, A., & Wangenheim, F. V. (2020). Business solutions as market signals that facilitate product sales. Industrial Marketing Management, 91(8), 30-40.
[3] Hultink,E. J.,& Langerak, F.(2002).Launch decisions and competitive reactions:an exploratory market signaling study.Journal of Product Innovation Management, 19(3), 199-212.
[4] Debruyne, M., Moenaertb, R., Griffinc, A., Hartd, S., Hultinke, E. J., & Robben, H. (2002). The impact of new product launch strategies on competitive reaction in industrial markets. Journal of Product Innovation Management, 19(2), 159-170.
[5] Otero-Neira, C., Varela, J., & Garcia, T. (2010). Competitive reaction to the introduction of a new product: an exploratory market signalling study. Journal of Strategic Marketing, 18(5), 379-394.
[6] Hamidi, F., Nooshin Fard, F. (1398). A review of applied theories in knowledge sharing behavior studies. Quarterly Journal of Knowledge Retrieval and Semantic Systems, 6 (21), 113-142. [In Persian]
[7] Bao, Y., Su, Z., & Noble, C. H. (2021). Determinants of new product development speed in China: A strategy tripod perspective. Technovation, 106(10(, 1-11.
[8] Meents, S., & Verhagen, T. (2018). Reducing consumer risk in electronic marketplaces: The signaling role of product and seller information. Computers in Human Behavior, 86 (12), 205-217.
[9] Bergh, D. D., Ketchen Jr, D. J., Boyd, B. K., & Bergh, J. (2010). New frontiers of the reputation—Performance relationship: Insights from multiple theories. Journal of Management, 36(3), 620-632.
[10] Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of management, 37(1), 39-67.
[11] Tavana, M., Di Caprio, D., & Santos-Arteaga, F. J. (2018). Strategic signaling and new technologically superior product introduction: a game-theoretic model with simulation. Technological and Economic Development of Economy, 24(4), 1466-1498.
[12] Carter, S. M. (2006). The interaction of top management group, stakeholder, and situational factors on certain corporate reputation management activities. Journal of Management Studies, 43(5), 1145-1176.
[13] Filatotchev, I., & Bishop, K. (2002). Board composition, share ownership, and ‘underpricing’of UK IPO firms. Strategic management journal, 23(10), 941-955.
[14] Kharouf, H., Lund, D. J., Krallman, A., & Pullig, C. (2020). A signaling theory approach to relationship recovery. European Journal of Marketing, 3(11), 54-69.
[15] Zhang, Y., & Wiersema, M. F. (2009). Stock market reaction to CEO certification: The signaling role of CEO background. Strategic Management Journal, 30(7), 693-710.
[16] Gammoh, B. S., Voss, K. E., & Chakraborty, G. (2006). Consumer evaluation of brand alliance signals. Psychology & Marketing, 23(6), 465-486.
[17] Saeed, S., Yousafzai, S., Paladino, A., & De Luca, L. M. (2015). Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management, 47(9), 121-133.
[18] Roger, J. C., Anthony, D. B., & Gaia, R. (2018). Launch activities and timing in new product development. Journal of Global Scholars of Marketing Science, 28(1): 33-41.
[19] Hultink, E., & Langerak, F. (2002). Launch decisions and competitive reaction: An exploratory market signaling study. Journal of Product Innovation Management, 19(7), 199–212.
[20] Ma, J., Huang, D., Markovitch, D. G., & Ratchford, B. (2018). High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products. European Journal of Marketing, 5(8), 26-38.
[21] Aalbers, R. H., McCarthy, K. J., & Heimeriks, K. H. (2021). Market reactions to acquisition announcements: The importance of signaling ‘why’and ‘where’. Long Range Planning, 10(21), 1-22.
[22] Kou, T. C., & Lee, B. C. (2015). The influence of supply chain architecture on new product launch and performance in the high-tech industry. Journal of Business & Industrial Marketing, 11(8), 22-35.
[23] Zimmer, L. (2006). Qualitative meta‐synthesis: a question of dialoguing with texts. Journal of advanced nursing, 53(3), 311-318.
[24] Zanganehnejad, N., Moeini, A., Haji Heidari, N, & Azar, A (2021). Platform Business model development framework: A finding based on Meta-synthesis. Management Research in Iran, 25(1), 95-115. [In Persian]
[25] Calantone, R., Di Benedetto, C. A., & Rubera, G. (2012). Launch timing and launch activities proficiency as antecedents to new product performance. Journal of Global Scholars of Marketing Science, 22(4), 290-309.
[26] Guiltinan. J., P. (1999) Launch strategy, launch tactics, and demand outcomes. Launch strategy, launch tactics, and demand outcomes. Journal of Product Innovation Managemen, 16(6): 509-529.
[27] Hultink, E. J., & Robben, H. S. (1999). Launch strategy and new product performance: an empirical examination in the Netherlands. Journal of Product Innovation Management, 16(6), 545-556.
[28]Hsu, Y. (2018). Launch Strategy and New Product Innovation: An Empirical Examination in Taiwan. International Journal of Organizational Innovation (Online), 11(1), 1-13.
[29] Weiss, K., D. & Spink, M., N. (2017). Intellectual Asset Management - key areas to consider prior to product launch. Technology & Engineering Management Conference. IEEE
[30] Jung, H. S., Kim, K. H., & Lee, C. H. (2014). Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design. Journal of Business Research, 67(10), 2171-2178.
[31] Su, M., & Rao, V. R. (2011). Timing decisions of new product preannouncement and launch with competition. International Journal of Production Economics, 129(1), 51-64.
[32] Michael, J. T., Valerie, A., Urbany, J. E. (2005). Advertising Signaling Effects for New Brands: The Moderating Role of Perceived Brand Differences. Journal of Marketing Theory and Practice, 13(1), 1–13.
[33] Akdeniz, M. B., & Talay, M., B. (2013). Ultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry. Journal of the Academy of Marketing Science, 41(5), 601–624.
[34] Eliashberg, J., & Robertson, T. (1988). New product preannouncing behavior: A market signaling study. Journal of Marketing Research, 25(8), 282–292.
[35] Talke, K., & O'Connor G., C. (2011). Conveying Effective Message Content When Launching New Industrial Products. Product Development & Management Association, 28(6): 943–956.
[36] Akdeniz, M. B., Calantone, R. J., & Voorhees, C. M. (2014). Signaling quality: an examination of the effects of marketing‐and nonmarketing‐controlled signals on perceptions of automotive brand quality. Journal of Product Innovation Management, 31(4), 728-743.
[37] Micheli, P., & Gemser, G. (2016). Signaling strategies for innovative design: A study on design tradition and expert attention. Journal of Product Innovation Management, 33(5), 613-627.
[38] Ku, H. H., Huang, C. C., & Kuo, C. C. (2011). Signaling new product introduction delays: Determinants of clarity of delay-duration announcements. Industrial Marketing Management, 40(5), 754-762.
[39] Kohli, C. (1999). Signaling new product introductions: A framework explaining the timing of preannouncements. Journal of Business Research, 46, 45–56.
[40] Jung, H. (2011). Signaling quality with new product preannouncements: Vaporware and the role of reference quality. Journal of Business Research, 64(11), 1251-1258.
[41] Hultink, E. J., Griffin, A., Robben, H. S., & Hart, S. (1998). In search of generic launch strategies for new products. International journal of Research in Marketing, 15(3), 269-285.
[42] Beard, C., & Easingwood, C. (1996). New product launch: Marketing action and launch tactics for high-technology products. Industrial Marketing Management, 25(2), 87-103.
[43] Gerken, J. M., Moehrle, M. G., & Walter, L. (2015). One year ahead! Investigating the time lag between patent publication and market launch: insights from a longitudinal study in the automotive industry. R&D Management, 45(3), 287-303.
[44] Kowang, T. O., Long, C. S., Rasli, A. B. M., & Heng, L. H. (2014). Operation Management: Prediction of New Product Development Performance at Pre-Product Launch Stage. In Advanced Materials Research, 902(12), 426-430.
[45] McAndrew, F., T. (2021). Costly Signaling Theory. In: Shackelford T. K., Weekes-Shackelford V. A. (eds) Encyclopedia of Evolutionary Psychological Science. Springer, Cham.
[46] Gupta, A. K. (2021). Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory. Technology in Society, 64(15), 1-14.
[47] Filieri, R., Raguseo, E., & Vitari, C. (2021). Extremely negative ratings and online consumer review helpfulness: the moderating role of product quality signals. Journal of Travel Research, 60(4), 699-717.
[48] Robert. G., Beth, D. (2021).What is a fatal flaw? A guide for authors & reviewers, Journal of Business Logistics, 42(2), 194-199.
[49] Xu, P., & Liu, D. (2019). Product engagement and identity signaling: The role of likes in social commerce for fashion products. Information & Management, 56(2), 143-154.
[50] Wang, S., & Özkan-Seely, G. F. (2018). Signaling product quality through a trial period. Operations Research, 66(2), 301-312.
[51] Kassim, N. M., Bogari, N., Salamah, N., & Zain, M. (2016). Product status signaling as mediator between materialism and product satisfaction of Saudis and Malaysians. Social Behavior and Personality: An international journal, 44(6), 973-986.
[52] Bakshi, N., Kim, S. H., & Savva, N. (2015). Signaling new product reliability with after-sales service contracts. Management Science, 61(8), 1812-1829.
[53] Li, Y., Ni, D., Xiao, Z., & Tang, X. (2017). Signaling product quality information in supply chains via corporate social responsibility choices. Sustainability, 9(11), 2113.
[54] Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information & Management, 49(5), 240-247.
[55] Dunham, B. (2011). The role for signaling theory and receiver psychology in marketing. In Evolutionary psychology in the business sciences. Springer, Berlin, Heidelberg.
[56] Taj, S. A. (2016). Application of signaling theory in management research: Addressing major gaps in theory. European Management Journal, 34(4), 338-348.
[57] Mitra, D., & Fay, S. (2010). Managing service expectations in online markets: A signaling theory of e-tailer pricing and empirical tests. Journal of retailing, 86(2), 184-199.
[58] Li, H., Fang, Y., Wang, Y., Lim, K. H., & Liang, L. (2015). Are all signals equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers. Information Technology & People, 4(7), 54-63.
[59] Ho, C. T., & Wei, C. L. (2016). Effects of outsourced service providers’ experiences on perceived service quality: a signaling theory framework. Industrial Management & Data Systems, 9(14): 34-46.
[60] Mansoor, M., Fatima, T., & Ahmad, S. (2020). Signaling Effect of Brand Credibility between Fairness (Price, Product) and Attitude of Women Buyers. Abasyn University Journal of Social Sciences, 13(1), 67-81.
[61] Berger, J. (2019). Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence. Journal of consumer behaviour, 18(3), 233-246.
[62] Fan, L., & Zhang, X. (2020). The Combination Signaling Effect of Text and Image on Mobile Phone Review Helpfulness-The Moderating Effect of Signaling Environment. IEEE, 8, 122736-122746.
[63] Zhang, Z., Wen, J., Wang, X., & Zhao, C. (2018). A Novel crowd evaluation method for security and trustworthiness of online social networks platforms based on signaling theory. Journal of computational science, 26(7), 468-477.
[64] Selmar, M. Tibert, V.(2018).Tibert Verhagen, Reducing consumer risk in electronic marketplaces: The signaling role of product and seller information. Computers in Human Behavior, 46(5), 755-786.
[65] Bani Fazel, S., Babaei Zakliki, M. A., Hosseinzadeh Shahri, M. (2021). Provide a model for agile supply chain with a hybrid approach. New research in Decision making, 6(2), 156-179. [In Persian]
[66] Sandelowski, M., & Barroso, J. (2007). Handbook for synthesizing qualitative research. springer publishing company.
[67] Sholeh, M., Ghasemi, A. R., Shahbazi, M. (2017). Identification and morphological analysis of the vital proposal of new product development in the automotive industry. Management Research in Iran, 22(2), 154-177. [In Persian]
[68] Bigdeli, E., Mutadel, M., R. (2020). Explaining the Strategic Alignment Model with the Fuzzy Dynamic System Approach (Case Study: Telecom Industry). New research in Decision making, 5(3), 180-208. [In Persian]
)