نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه شهید باهنر کرمان ، کرمان، ایران

2 استاد، گروه مدیریت بازرگانی، دانشکده مدیریت واقتصاد، دانشگاه تربیت مدرس، تهران، ایران

چکیده

در محیط اقتصادی آشفته امروز، شرکت‌ها در تلاش هستند تا راه‌هایی برای دستیابی به مزیت رقابتی پایدار پیدا کنند. یکی از این روش‌ها، مدیریت زنجیره تأمین جهت کاهش هزینه‌ها و بهبود عملکرد جهت ایجاد مزیت رقابتی و موفقیت تجاری است. هـدف این پژوهش در خصوص چگونگی استفاده از مدیریت زنجیره تأمین توسط شرکت‌های توزیع دارویی در ایران و نقش آن در موفقیت و رقابتی بودن شرکت­هاست. روش مـورد اسـتفاده در پژوهش، روش آمیخته (کیفی و کمی) است. گردآوری داده‌ها در بخش کیفی طی مصاحبه عمیق با 30 نفر از خبرگان شرکت­های برتر توزیع دارویی ایران انجام شده است که بر اساس آن­ها مقوله‌هایی استخراج گردید؛ سپس در مرحله کدگذاری محوری، پیوند میان این مقوله‌ها براساس بررسی شرایط علّی و تأثیر آن بر  پدیده محوری "توسعه استراتژی مدیریت زنجیره توزیع دارویی" انجام گردید، همچنین تأثیر شرایط زمینه‌ای و شرایط واسطه‌ای بر عوامل راهبردی مقوله توسعه استراتژی مشخص و پیامدهای مقوله‌های راهبردی در قالب پارادایم کدگذاری تعیین شد؛ در ادامه و در مرحله کدگذاری انتخابی، یکایک اجزای پارادایم کدگذاری تشریح، سیر داستان ترسیم و نظریه خلق شد؛ سرانجام گزاره‌های حکمی پژوهش تدوین گردید. در مرحله کمی نیز پرسشنامه‌ها میان16 شرکت برتر توزیع دارویی توزیع گشت و مدل استخراج شده از بخش کیفی به کمک نرم­افزار حداقل مربعات جزئی مورد آزمون قرار گرفت، در نهایت مدل مذکور  و فرضیات مورد نظر تأیید گشت.

کلیدواژه‌ها

عنوان مقاله [English]

Explaining the critical success factors in the supply chain of Iran's top pharmaceutical distribution companies using a combined method

نویسندگان [English]

  • Elahe Shahabi 1
  • Asadolah Kordnaeij 2
  • Seyed Hamid Khodadad Hosseini 2

1 Assistant Professor, Department of Management, Faculty of Management and Economics, Shahid Bahonar University of Kerman, Kerman, Iran

2 Professor, Department of Business Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

چکیده [English]

In today's turbulent economic environment, companies are struggling to find ways to achieve sustainable competitive advantage. One of these methods is supply chain management to reduce costs and improve performance to create a competitive advantage and business success. The purpose of this study is on how to use supply chain management by pharmaceutical distribution companies in Iran and its role in the success and competitiveness of companies. The method used in the research is a mixed method (qualitative and quantitative). Data collection in the qualitative section was done during an in-depth interview with 30 experts from Iran's top pharmaceutical distribution companies, based on which categories were extracted; Then, in the axial coding stage, the link between these categories was made based on the study of causal conditions and its effect on the central phenomenon of "drug distribution chain management strategy development", as well as the effect of contextual conditions and intermediate conditions on strategic factors The format of the coding paradigm was determined; Then, in the selective coding stage, each component of the coding paradigm was described, the storyline was drawn, and the theory was created; Finally, the research propositions of the research were compiled. In the quantitative stage, the questionnaires were distributed among the top 16 drug distribution companies and the model extracted from the quality section was tested with the help of partial least squares software. Finally, the mentioned model and the hypotheses were confirmed.

کلیدواژه‌ها [English]

  • Supply Chain Management
  • Critical Success Factors
  • Critical Success Factors in Supply Chain
  • Data Based Theory
  • Pharmaceutical Distribution Chain
]1[ Ahmad, H., Francis, A., Zairi, M “Business Process Reengineering: Critical Success Factors in Higher Education”, Business Process Management Journal, Vol. 13, No. 3, 2007, pp. 451-469.
]2[ Ballou, R. H “The Evolution and Future of Logistics and Supply Chain Management”, European Business Review, Vol. 19, No. 4, 2007, pp. 332-348.
]3[ Cheng, C. C. J., Shiu, E. C “Critical Success Factors Of New Product Development in Taiwan's Electronics Industry”, Asia Pacific Journal of Marketing and Logistics, Vol. 20, No. 2, 2008,  pp. 174-189.
]4[ Cooper, M.C., D.M.LAMBERT Ana J.D.Pagh” Supply chain management: more than a new name for logistics”, the international Journal of logistics Management, vol.8, No.1, 1997; 1-14.
]5[ Corbin, J., & Strauss, A” Basics of qualitative research: Techniques and procedures for developing grounded theory”, Sage publications, 2014, 143-152.
]6[ Creswell, J. W” Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research” (2nd edition). Pearson College Division, 2005,396.
]7[  Danaee, F. H. & Eslami, a” Discovering Theory of Organizational Indifference: A Grounded Theory Strategy”. European Journal of Scientific Researchvol, Vol 40, No 3, 2010 450-460.
]8[ Getz, D., Brown, G “Critical Success Factors for Wine Tourism Regions: A Demand Analysis”, Tourism Management, Vol. 27, No. 1, 2006, pp. 146-158.
]9[ Gunasekaran.A. Lai, K., and Cheng TCE”Responsive supply chain: A competitive strategy in a networked company”. Omega, 36, 2008,459.
]10[ Hair, J.F. Sarstedt, M., Pieper, T., Ringle, C.M., (2012), “The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research : A Review of Past Practices and Recommendations for Future Applications”, Long Range Planning (LRP), Volume 45, Issue 5-6, pp. 320-340.
]11[ Hindle, J “HR Outsourcing in Operation: Critical Success Factors”, Human Resource Management International Digest, Vol. 13, No. 3, 2005, pp. 39-42.
]12[ Kumar,R,Singh,R,&KShankar,R.”Critical success factors for implementation of supply chain management in Indian small and medium enterprises and their impact on performance”Indian Institue of management Banglore.27, 2015,pp.92-104.
]13[ Lee, DH “The impact of supply chain innovation on organizational performance”: An empirical study in the health care organization: PhD theses, University of Nebraska-Lincoln, 1 January, 2011, pp.18-26.
]14[ Leidecker, J. K., Bruno, A. V “Identifying and Using Critical Success Factors”, Long Range Planning, Vol. 17, No. 1, 1984, pp. 23-32.
]15[ Lin, C., Kuei, C. H., Chai, K. W “Identifying Critical Enablers and Pathways to High Performance Supply Chain Quality Management”, International Journal of Operations & Production Management, Vol. 33, No. 3,2013, pp. 347-370.
]16[ Lönngren, H-M., Rosenkranz, C., Kolbe, H “Aggregated Construction Supply Chains: Success Factors in Implementation of Strategic Partnerships”, Supply Chain Management: An International Journal, Vol. 15, No. 5, 2010, pp. 404-411.
]17[ Rockart J, Chief Executives Define Their Own Information Needs. In: Harvard Business Review March/April, 1979,pp 81-92.
]18[ Rosacker, K. M. and Olson, D. L “Public Sector Information System Critical Success Factors”, Transforming Government: People, Process and Policy, Vol. 2, No. 1, 2008, pp. 60-70.
]19[ Routroy, S., Pradhan, S. K “Evaluating the Critical Success Factors of Supplier Development: A Case Study”, Benchmarking: An International Journal, Vol. 20, No. 3, 2013, pp. 322-341.
]20[ Thakkar, J., Kanda, A., Deshmukh, S. G “Supply Chain Issues in SMEs: Select Insights from Cases of Indian Origin”, Production Planning & Control, Vol. 24, No. 1,2013, pp. 47-71.
]21[ Thoo, A. C., Huam, H. T., Yusoff, R. M., Rasli, A. M., Hamid, A. B. A “Supply Chain Management: Success Factors from the Malaysian Manufacturer’s Perspective” African Journal of Business Management, Vol. 5, No. 17, 2011, pp. 7240-7247.
]22[ Walker, H., Di Sisto, L., McBain, D “Drivers and Barriers to Environmental Supply Chain Management Practices: Lessons from the Public and Private Sectors”, Journal of Purchasing and Supply Management, Vol. 14, No. 1, 2008, pp. 69-85.
]23[ White, AD and Mohdzain, Mb”An innovative model of supply chain management: single case study in the electronic sector. International Information technology and Management, 8, 2009, pp.69-84.
]24[ Wong, K. Y “Critical Success Factors for Implementing Knowledge Management in Small and Medium Enterprises”, Industrial Management & Data Systems, Vol. 105, No. 3, 2005, pp. 261-279.
]25[ Zutshi, A., Sohal, A. S “Adoption and Maintenance of Environmental Management Systems: Critical Success Factors”, Management of Environmental Quality: An International Journal, Vol. 15, No. 4, 2004 pp. 399-419.