نویسندگان
1 استادیار گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه ارومیه، آذربایجان غربی، ایران
2 دانشجوی دکتری مدیریت دولتی، دانشکده علوم اقتصادی و اداری، دانشگاه لرستان، لرستان، ایران
چکیده
استراتژی های ارزش آفرینی از مدیریت دارایی های مشهود به استراتژی های مبتنی بر دانش و مدیریت دارایی های نامشهود در حال تغییر جهت میباشد. در این راستا تنظیم استراتژی ارتباطی مناسب و اندوخته اطلاعاتی می تواند روند خلق ارزش را تحت تاثیر قرار دهد. بر این اساس، هدف از پژوهش حاضر بررسی بازتاب ارتباطات استراتژیک بر ارزش آفرینی کارکنان با نقش میانجی و تعدیل گر سرمایه اطلاعاتی و هوش سازمانی است. این مطالعه بر اساس هدف، کاربردی و از نظر نحوه جمع آوری داده ها، توصیفی از نوع پیمایشی است. جامعه آماری این پژوهش را کارکنان چهار شرکت زیر مجموعه سازمان صنایع هوایی تشکیل دادهاند که بر مبنای نمونه گیری طبقه ای- تصادفی و با استفاده از فرمول کوکران، تعداد 204 نفر به عنوان نمونه تعیین گردیدند. . تجزیه تحلیل داده ها با استفاده از روش مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی به کمک نرمافزار اسمارت پی ال اس انجام شد. یافته های پژوهش نشان داد که ارتباطات استراتژیک هم به صورت مستقیم و هم به صورت غیر مستقیم با میانجی گری سرمایه اطلاعاتی بر ارزش آفرینی کارکنان تاثیر مثبت و معناداری دارد. همچنین هوش سازمانی موجب تعدیل رابطه ارتباطات استراتژیک و ارزش آفرینی شده است. نتایج پژوهش در حوزه ارزش آفرینی نوآوری هایی داشته و به مدیران و کارکنان در درک اهمیت ارتباطات استراتژیک و مدیریت دارایی های نامشهود به عنوان محرک های خلق ارزش کمک خواهد کرد.
کلیدواژه‌ها
عنوان مقاله [English]
Reflection of strategic communication in employee value creation: Analysis of the mediating and moderating role of information capital and organizational intelligence (Case study: Iran Air Industries Organization(
نویسندگان [English]
- Seyed Jafar Zonoozi 1
- Meysam Jafari 2
چکیده [English]
Value creation strategies from the management of tangible assets to knowledge-based strategies and intangible asset management are changing direction. In this regard, regulating an appropriate communication strategy and information amassed can affect the process of value creation. The aim of this study was to investigate the reflection of strategic communication in employee value creation with the mediating and moderating role of information capital and organizational intelligence. This study is applied based on the purpose and survey description in terms of how to collect data the statistical population of this study consists of employees of four companies affiliated the Iran Air Industries Organization, which were selected as a sample based on stratified-random sampling and using Cochranchr('39')s formula, 204 people. Strategic communication, both directly and indirectly, with the mediation of information capital, has a positive and significant effect on employee value creation. Organizational intelligence as a moderating variable also modulates the relationship between strategic communication and value creation. The results of the research in the field of value creation will be innovative and will help managers and employees in understanding the importance of strategic communication and managing intangible assets as stimuli for value creation.
کلیدواژه‌ها [English]
- Strategic Communication
- Value Creation
- Information Capital
- organizational intelligence
- Iran Air Industries Organization
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