نویسندگان
1 دانشیار، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران
2 دانشجوی دکتری، دانشکده مدیریت بازرگانی، دانشگاه اروپایی قبرس، نیکوزیا، قبرس
3 مربی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه پیام نور، ایران
چکیده
امروزه پیشرفت سریع فناوری اطلاعات، ارتباطات و دسترسی به انواع راه های ارتباطی، سازمان ها را به ارائه خدمات نوین و کارا مجبور ساخته است. که در این میان بانکها به عنوان یکی از سازمان هایی هستند که بیشترین سهم را در اقتصاد کشور دارند از این رو مدیران سازمان های موفق باید تلاش کنند عوامل موثر بر پذیرش فناوری بانکداری الکترونیک را شناسایی نمایند. در این پژوهش با رویکردی متفاوت، یعنی رویکرد فراتحلیل به بررسی عوامل موثر بر پذیرش فناوری بانکداری الکترونیک پرداخته شده است. جامعه آماری پژوهش شامل تمام مطالعات داخلی و خارجی انجام شده تا انتهای سال 2017 است که به بررسی عوامل موثر بر پذیرش فناوری بانکداری الکترونیک پرداخته اند. مجموع مطالعات و پژوهشهای جمعآوری شده مشتمل بر 145 مطالعه بود. با توجه به استانداردهای رویکرد فراتحلیل تعداد 17 مطالعه حذف گردید و در مجموع 128 پژوهش انتخاب شد. نتایج نشان داد که عوامل فناوری بر سودمندی درک شده، تمایل به استفاده از فناوری و استفاده از فناوری تاثیر مثبت و معنادار دارد و همچنین عوامل سازمانی و عوامل اجتماعی بر سودمندی درک شده، سهولت استفاده درک شده، نگرش نسبت به فناوری، تمایل به استفاده از فناوری و استفاده از فناوری تاثیر مثبت و معنادار دارد و عوامل فردی بر سودمندی درک شده، سهولت استفاده درک شده، نگرش نسبت به فناوری و استفاده از فناوری تاثیر مثبت و معنادار دارد. تاثیر متغیرهای عوامل فناوری بر سهولت استفاده درک شده، نگرش نسبت به فناوری، همچنین عوامل فردی بر تمایل به استفاده از فناوری تایید نشد.
کلیدواژه‌ها
عنوان مقاله [English]
Factors Affecting the Adoption of Electronic Banking Technology: A Meta-Analytic Approach
نویسندگان [English]
- Bagher Asgarnezhad Nouri 1
- Milad Soltani 2
- Allahyar Beigi firoozi 3
چکیده [English]
Today communication and access to a variety of communication channels, has forced organizations to provide new and efficient services. In the meantime, banks are one of the organizations that have the largest share in the countrychr('39')s economy, so the managers of successful organizations should try to identify the factors affecting the adoption of electronic banking technology. In this research, with a different approach, meta-analysis approach, the factors affecting the adoption of electronic banking technology have been investigated. The statistical population of the study includes all domestic and foreign studies conducted up to the end of 2017 that have examined the factors affecting the adoption of electronic banking technology. The total number of studies and researches collected included 145 studies. According to the standards of meta-analysis approach, 17 studies were excluded and a total of 128 studies were selected. The results showed that technology factors have a positive and significant effect on perceived usefulness, willingness to use technology and use of technology, as well as organizational and social factors on perceived usefulness, perceived ease of use, attitude towards technology, willingness to use It has a positive and significant effect on technology and the use of technology, and individual factors have a positive and significant effect on perceived usefulness, perceived ease of use, attitude toward technology, and the use of technology. The effect of technology factor variables on perceived ease of use, attitudes toward technology, as well as individual factors on the willingness to use technology was not confirmed.
کلیدواژه‌ها [English]
- Technology factors
- organizational factors
- social factors
- Individual Factors
- Meta-analysis approach
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