نویسندگان
دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
چکیده
انتخاب کشور یا کشورهایی برای ورود به بازارهای خارجی، یک تصمیم استراتژیک محسوب می شود و نیازمند تأمل و دقّت قابل توجه است. کیفیت این تصمیم، شرایط وضرورتهایی را به بنگاه مربوطه تحمیل می کند، و امکان ایجاد مزیت و هزینه های مبادله و همچنین توانایی شرکت ها برای انتقال مؤثر دانش را می‌تواند تحت تأثیر قرار دهد. حضور در بازار جهانی به همان اندازه که مزیت های مختلفی را متوجه سازمان می سازد، ریسک های فراوانی را نیز در بر دارد. عمده ریسک های مترتب برآن، به انتخاب بازارهای خارجی و نحوه حضور در آن بازارها بر می گردد. امّا تصمیم‌گیری صحیح در هر زمینه مستلزم شناسایی متغیرهای موثر در آن تصمیم و داشتن اطلاعات مرتبط درآن زمینه است. این پژوهش به بررسی و شناسایی شاخص های کلان موثر بر انتخاب بازارهای صادراتی در صنعت فولاد می پردازد و پس از شناسایی و رتبه بندی شاخص های مذکور به غربالگری بازارها و حذف بازارهایی می پردازد که شرکت فولاد مبارکه مزیت حضور در آنها را نخواهد داشت. غربالگری کشورها در دو مرحله انجام شده است و نهایتا فهرستی از 45 کشور از 193 کشور عضو سازمان ملل که می تواند بازار مناسبی برای این شرکت باشد، تعیین گردیده است. یافته های این مطالعه نشان می دهد در بین شاخص های شناسایی شده، شاخص های محیطی و سیاسی- قانونی در بین سایر شاخص ها اهمیت بیشتری در تعیین بازارهای هدف داشته اند. شاخص های اقتصادی دارای درجه اهمیت متوسط و شاخص های فرهنگی- اجتماعی و تکنولوژیکی در اولویت بعدی قرار گرفتند.
کلیدواژه‌ها
عنوان مقاله [English]
Screening export markets by identifying and prioritizing effective macro indices in steel industry
نویسندگان [English]
- Alireza Mansouri
- Bahram Ranjbarian
- Ali Kazemi
- Majid mohammad shafiee
چکیده [English]
Selecting a country or countries for entering foreign markets is considered a strategic decision that require significant consideration and deliberation. The quality of such decision will bring about some conditions and necessities for an enterprise and can potentially affect the possibility of advantage creation, exchange cost as well as the effective capability of transferring knowledge in companies. Although presence in global markets can be beneficial and bring many advantages for an enterprise, it can also be as much risky and pose numerous risks. Major risks that can be incurred depend on the selection of foreign markets and the status of presence in that markets, but sound decision making in every field requires identification of effective variables of the decision and having adequate and relevant information in that field. This research examines and identifies effective macro indexes for selecting export markets in steel industry and after identification and prioritizing mentioned indexes, will work on screening and removing markets in which Mobarakeh Steel Company won't have competitive advantage. Screening the countries has been done in two stages and finally has been presented a list of 45 countries out of 193 that are members of the United Nations and can be suitable markets for this company. The research findings show that environmental and political-legal indexes reflect much more importance among other identified indexes to determine target markets. Economical indexes mirror medium importance while social-cultural and technological indexes are considered the least important ones among others.
کلیدواژه‌ها [English]
- International Market Selection
- Market Screening Approach
- Target Market
- Macro Indices
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