شناسایی الگوهای ذهنی بانکداری کارآفرینانه: کاربرد روش شناسی کیو

نویسندگان

1 دانشجوی دکترای گروه کارآفرینی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران

2 استادیار گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران

چکیده

پژوهش حاضر با هدف کلی شناسایی شناسایی الگوهای ذهنی بانکداری کارآفرینانه با استفاده از روش­شناسی کیو انجام شد. پارادایم حاکم بر پژوهش تلفیقی (کیفی- کمَی) بود.  جامعه مورد مطالعه پژوهش شامل اساتید دانشگاهی و خبرگان بانک بودند که به­صورت هدفمند و با تکنیک بحث گروهی متمرکز تعداد 9 نفر از آنها برای مطالعه انتخاب شدند. براساس مصاحبه­های انجام شده با خبرگان در قالب گروه­های بحث متمرکز تعداد 43 عبارت استخراج شد که در قالب یک پرسشنامه متشکل از 43 کارت و یک پاسخنامه (نمودار کیو) در اختیار خبرگان مورد مطالعه قرار گرفت که میزان موافقت یا مخالفت خود را با آنها مشخص نمایند. تجزیه و تحلیل داده­های پژوهش با انجام تحلیل عاملی اکتشافی نوع کیو با استفاده از نرم­افزار  SPSSWin20 انجام شد. نتایج پژوهش نشان داد که الگوهای ذهنی بانکداری کارآفرینانه دارای سه بُعد شامل: حمایت مدیریت عالی، استراتژی سازمان، ساختار سازمانی است.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying the Mental Models of Entrepreneurial Banking: Using Q Methodology

نویسندگان [English]

  • samira nazifi 1
  • Samereh Shojaee 2
  • Roohalla Samiee 2
  • mosraghimi mahmoud reza 2
چکیده [English]

The paradigm governing compilation was qualitative (quantitative). The study population consisted of university professors and bank experts, who were purposefully selected by focus group discussion technique. Nine of them were selected for study. Based on interviews with experts in the form of focused discussion groups, 43 phrases were extracted which were presented to experts in a questionnaire consisting of 43 cards and a questionnaire, in which they agreed or disagreed with them. Specify. Data analysis was performed by performing exploratory factor analysis using SPSSWin20 software. The results of this study showed that subjective models of entrepreneurial banking have three dimensions: high management support, organizational strategy, organizational structure. 

کلیدواژه‌ها [English]

  • Mental Pattern
  • Entrepreneurial Banking
  • Q Method

مراجع

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پژوهش های مدیریت در ایران
دوره 23، شماره 2
تیر 1398
صفحه 79-100

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