نویسندگان
1 استاد، بخش مدیریت، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران
2 دانشجوی دکتری، بخش مدیریت، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران
چکیده
امروزه گسترش رقابت و افزایش پیچیدگی‌های محیطی گوناگون و تأثیرگذار بر فعالیت‌های کسب و کار به شکل فزاینده‌ای، قابل مشاهده است. بر این اساس به کارگیری مدل‌های مناسب کسب و کار برای تعیین نحوه عملکرد مطلوب فعالیت‌های سازمان تحت شرایط رقابتی و پیچیده یادشده از اهمیت بالایی برای مدیران برخوردار گردیده است؛ بنابراین شناسایی مدل‌های گوناگون کسب و کار و آشنایی با ویژگی‌های اصلی آن‌ها ضروری است. در این مطالعه تلاش گردیده است تا از طریق به کارگیری رویکرد تحلیل محتوای کمی با مرور و بررسی مطالعات گوناگون تاکنون انجام شده در حوزه کسب و کار در بازه زمانی سال‌های 1990 تا 2017 ضمن شناسایی و استخراج مدل‌های مختلف کسب و کار تحت مقوله‌های اصلی مطالعه و شرح ویژگی‌های آن‌ها به شناسایی عوامل مورد توجه در طراحی و پیاده‌سازی هر یک از مدل‌ها تحت مقوله‌های فرعی بپردازد. با انجام این تحقیق ضمن پاسخ به پرسش‌های گوناگون در حوزه کسب و کار، روند مطالعات تاکنون انجام گرفته در این خصوص، جدیدترین و مهم‌ترین مدل‌ها و همچنین مهم‌ترین عوامل مورد توجه در طراحی و پیاده‌سازی آن‌ها در قالب نتایج اصلی مطالعه معرفی و ارائه گردیده است. با این امید که نقشی مؤثر در کمک به مدیران سازمان‌ها و صنایع کشور جهت پیاده‌سازی یا بهبود مدل‌های کسب و کار ایفا نماید.
کلیدواژه‌ها
عنوان مقاله [English]
Identification, Introduction and Investigation of Various Business Models and Extracting the Most Important Constituent Factors of These Models Using Quantitative Content Analysis Approach: A Review Article 1990 To 2017
نویسندگان [English]
- Ali Naghi Mosleh Shirazi 1
- Farshad Alamdar Youli 2
چکیده [English]
Nowadays, the expansion of competition and the increasing complexity of the environments affecting business activities are significantly evident. Accordingly, application of appropriate business models has been of great importance for managers to determine the optimal performance of the organization activities in competitive conditions. Therefore, identification of various business models and familiarity with their main features are essential. In this study, it has been attempted through use of quantitative content analysis approach. It conducted by reviewing various studies on business from 1990 to 2017 to identify various business models under the major categories of the study. It lead o describe their features and factors to design and implement each model under minor categories. Through this research, various business questions have been answered and trends of the past studies of various business models, the most recent and most important models, as well as the most important factors in designing and implementing them, have been presented. This components in the results is hoping to be an effective step in helping executives of organizations and industries of the country to deploy or improve the business models.
کلیدواژه‌ها [English]
- Complexity of the Environments
- Business Activities
- Competitive Conditions
- Quantitative Content Analysis
- Business Models
- [1] Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68. [2] Jahanizadeh, F., Moshabaki, A., Kord Naeij, A., Hosseini, K.H.S. (2015). Explaining the basic principles of business ecosystem approach. Management Research in Iran, 19(2), 139-160. [3] Mollazadeh, Y. B., & Pooya, A. (2016). A Longitudinal Study of Changes Pattern in Manufacturing Strategy in Production Firms of Iran during Horizon 2010-2016. Modern Researches in Decision Making, 1(2), 171-192. [4] Mehri, A., & Khodadad Hosseini, H. (2005). Designing a Competitive Advantage Model for Automotive Industry in Iran. Management Research in Iran, 9(2), 189-212. [5] Haslam, C., & Andersson, T. (2012, February). The Private Equity Business Model: On terra firma or shifting sands?.In Accounting Forum. [6] Lawton, T. C., & Solomko, S. (2005). When being the lowest cost is not enough: Building a successful low-fare airline business model in Asia. Journal of Air Transport Management, 11(6), 355-362. [7] Kindström, D. (2010). Towards a service-based business model–Key aspects for future competitive advantage. European Management Journal, 28(6), 479-490. [8] Dobusch, L., & Schüßler, E. (2014). Copyright reform and business model innovation: Regulatory propaganda at German music industry conferences. Technological Forecasting and Social Change, 83, 24-39. [9] Naik, G. (2011). Designing a sustainable business model for e-governance embedded rural telecentres (EGERT) in India. IIMB Management Review, 23(2), 110-121. [10] Palo, T., & Tähtinen, J. (2013). Networked business model development for emerging technology-based services. Industrial Marketing Management, 42(5), 773-782. [11] Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: toward a unified perspective. Journal of business research, 58(6), 726-735. [12] Mutka, S., & Aaltonen, P. (2013). The impact of a delivery project's business model in a project-based firm. International Journal of Project Management, 31(2), 166-176. [13] Saebi, T., & Foss, N. J. (2015). Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions. European Management Journal, 33(3), 201-213. [14] Dilger, M. G., Konter, M., & Voigt, K. I. (2017). Introducing a co-operative-specific business model: The poles of profit and community and their impact on organizational models of energy co-operatives. Journal of Co-operative Organization and Management, 5(1), 28-38. [15] Haslam, C., Tsitsianis, N., Theodosopoulos, G., & Lee, E. (2017). Accounting for voluntary hospices in England: A business model perspective. Critical Perspectives on Accounting. [16] Sioshansi, F. P. (2012). Why the time has arrived to rethink the electric business model. The Electricity Journal, 25(7), 65-74. [17] Shin, J., & Park, Y. (2009). On the creation and evaluation of e-business model variants: The case of auction. Industrial Marketing Management, 38(3), 324-337. [18] Kim, M., & Lee, B. (2015). Analysis of an advertisement based business model under technological advancements in fair use personal recording services. Electronic Commerce Research and Applications, 14(3), 169-180. [19] Sabatier, V., Medah, I., Augsdorfer, P., & Maduekwe, A. (2017). Social business model design and implementation in developing countries: Learning from an affordable medicine developed in Burkina Faso. Journal of Management Development, 36(1), 48-57. [20] Kannisto, P. (2017). Sharing for profit: A new business model?. Annals of Tourism Research, 66, 206-208. [21] Huang, H. C. (2016). Freemium business model: construct development and measurement validation. Internet Research, 26(3), 604-625. [22] Arbussa, A., Bikfalvi, A., & Marquès, P. (2017). Strategic agility-driven business model renewal: the case of an SME. Management Decision, 55(2), 271-293. [23] Fageda, X., Suau-Sanchez, P., & Mason, K. J. (2015). The evolving low-cost business model: Network implications of fare bundling and connecting flights in Europe. Journal of Air Transport Management, 42, 289-296. [24] Andersson, T., Gleadle, P., Haslam, C., & Tsitsianis, N. (2010). Bio-pharma: A financialized business model. Critical Perspectives on Accounting, 21(7), 631-641. [25] Huarng, K. H. (2013). A two-tier business model and its realization for entrepreneurship. Journal of business research,66(10), 2102-2105. [26] Alexopoulos, E., & Theodoulidis, B. (2003). The generic information business model. International journal of information management, 23(4), 323-336. [27] Lazonick, W., & Tulum, Ö. (2011). US biopharmaceutical finance and the sustainability of the biotech business model.Research Policy, 40(9), 1170-1187. [28] Rochlin, C. (2016). Distributed renewable resources and the utility business model. The Electricity Journal, 29(1), 7-12. [29] Cosenz, F. (2017). Supporting start-up business model design through system dynamics modelling. Management Decision,55(1), 57-80. [30] Kähkönen, A. K. (2012). Value net–a new business model for the food industry?. British Food Journal, 114(5), 681-701.
)