شناسایی، معرفی و بررسی مدل‌های گوناگون کسب و کار و استخراج مهم‌ترین عوامل تشکیل‌دهنده این مدل‌ها با استفاده از رویکرد تحلیل محتوای کمی– مطالعه مروری (بازه زمانی مطالعه: 1990 تا 2017)

نویسندگان

1 استاد، بخش مدیریت، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران

2 دانشجوی دکتری، بخش مدیریت، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران

چکیده

امروزه گسترش رقابت و افزایش پیچیدگی‌های محیطی گوناگون و تأثیرگذار بر فعالیت‌های کسب و کار به شکل فزاینده‌ای، قابل مشاهده است. بر این اساس به کارگیری مدل‌های مناسب کسب و کار برای تعیین نحوه عملکرد مطلوب فعالیت‌های سازمان تحت شرایط رقابتی و پیچیده یادشده از اهمیت بالایی برای مدیران برخوردار گردیده است؛ بنابراین شناسایی مدل‌های گوناگون کسب و کار و آشنایی با ویژگی‌های اصلی آن‌ها ضروری است. در این مطالعه تلاش گردیده است تا از طریق به کارگیری رویکرد تحلیل محتوای کمی با مرور و بررسی مطالعات گوناگون تاکنون انجام شده در حوزه کسب و کار در بازه زمانی سال‌های 1990 تا 2017 ضمن شناسایی و استخراج مدل‌های مختلف کسب و کار تحت مقوله‌های اصلی مطالعه و شرح ویژگی‌های آن‌ها به شناسایی عوامل مورد توجه در طراحی و پیاده‌سازی هر یک از مدل‌ها تحت مقوله‌های فرعی بپردازد. با انجام این تحقیق ضمن پاسخ به پرسش‌های گوناگون در حوزه کسب و کار، روند مطالعات تاکنون انجام گرفته در این خصوص، جدیدترین و مهم‌ترین مدل‌ها و همچنین مهم‌ترین عوامل مورد توجه در طراحی و پیاده‌سازی آن‌ها در قالب نتایج اصلی مطالعه معرفی و ارائه گردیده است. با این امید که نقشی مؤثر در کمک به مدیران سازمان‌ها و صنایع کشور جهت پیاده‌سازی یا بهبود مدل‌های کسب و کار ایفا نماید.
 

کلیدواژه‌ها

عنوان مقاله [English]

Identification, Introduction and Investigation of Various Business Models and Extracting the Most Important Constituent Factors of These Models Using Quantitative Content Analysis Approach: A Review Article 1990 To 2017

نویسندگان [English]

  • Ali Naghi Mosleh Shirazi 1
  • Farshad Alamdar Youli 2
چکیده [English]

Nowadays, the expansion of competition and the increasing complexity of the environments affecting business activities are significantly evident. Accordingly, application of appropriate business models has been of great importance for managers to determine the optimal performance of the organization activities in competitive conditions. Therefore, identification of various business models and familiarity with their main features are essential. In this study, it has been attempted through use of quantitative content analysis approach. It conducted by reviewing various studies on business from 1990 to 2017 to identify various business models under the major categories of the study. It lead o describe their features and factors to design and implement each model under minor categories. Through this research, various business questions have been answered and trends of the past studies of various business models, the most recent and most important models, as well as the most important factors in designing and implementing them, have been presented. This components in the results is hoping to be an effective step in helping executives of organizations and industries of the country to deploy or improve the business models.
 

کلیدواژه‌ها [English]

  • Complexity of the Environments
  • Business Activities
  • Competitive Conditions
  • Quantitative Content Analysis
  • Business Models

مراجع

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پژوهش های مدیریت در ایران
دوره 22، شماره 4
بهمن 1397
صفحه 177-202

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