پژوهش های مدیریت در ایران

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

اصول اخلاقی انتشار مقاله

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

ارائه مدل آمادگی سازمانی برای سازمان

نویسندگان

1 کارشناس ارشد مدیریت فناوری اطلاعات دانشگاه تربیت مدرس، تهران، ایران

2 دانشیار مدیریت فناوری اطلاعات دانشگاه تربیت مدرس، تهران، ایران

چکیده

با بررسی سایت‌های شرکت‌های مطرح در ایران می‌توان به این نتیجه رسید که آنها تنها از بخش کوچکی از فناوری‌های وب 2 مانند شبکه‌های اجتماعی و RSSها برای تحقق اهداف کسب ‌وکار خود استفاده می‌کنند. با توجه به اینکه سازمان 2 مفهومی جدید بوده و تمامی ابعاد و زوایای سازمانی را تحت تأثیر قرار می‌دهد، از این رو آمادگی برای آن قبل از استقرار کامل در سازمان، امری ضروری به نظر می‌رسد. این پژوهش در پی ارائه مدلی است که شرکت‌ها بر‌اساس آن بتوانند میزان آمادگی سازمانی‌ خود را برای سازمان 2 بسنجند. به این منظور پس از مطالعه کتابخانه‌ای، مدل اولیه تدوین شده و پس از کسب نظر از خبرگان در مورد روایی آن، مدل نهایی آمادگی سازمانی برای سازمان 2، ارائه شده است. مدل نهایی از 5 مرحله انگیزش علاقه، آغاز، توجیه و قانونی‌سازی، تصمیم‌گیری برای عمل و اقدام و از عوامل تأثیرگذار مخاطره زیاد بازار، فشار خارجی و اجتماعی برای پذیرش سازمان 2، آشنایی با فواید سازمان 2، تناسب نیازها با سازمان 2، وجود یا توسعه اهداف و استراتژی‌های سازمان 2، هم‌راستایی اهداف سازمان 2 با اهداف سازمان، نگرش و تمایل مثبت مدیریت و کارمندان نسبت به سازمان 2، پشتیبانی و تعهد مدیریت عالی، وجود فرهنگ سازمانی مناسب، وجود پیشگامان و قهرمانان، وجود تیم فنی خوب و شایسته، ساختار سازمانی مسطح، تعیین مخاطبان هدف و بازمهندسی فرایندهای کسب‌و‌کار تشکیل شده است.

کلیدواژه‌ها

عنوان مقاله [English]

Presenting an Organizational Readiness Model for Enterprise 2.0

نویسندگان [English]

  • Maryam Mahin Mohammad Alizadeh 1
  • Alireza Hassanzadeh 2
  • Shaban Elahi 2

چکیده [English]

Surfing sites of renowned Iranian firms, it can be recognized that they are just using few of web 2.0 tools such as social networks and RSS for achieving their business goals. Enterprise 2.0 is a new concept and it effects all dimensions of organizations. Therefore getting ready for it before implementing Enterprise 2.0 concepts and technologies in the organization is essential. The goal of this paper is presenting an Organizational Readiness Model for Enterprise 2.0, by which firms can calculate their organizational readiness for Enterprise 2.0. For this purpose, after reviewing literature, an initial model was developed and after asking the opinions of experts, final model was developed. The final model includes 5 stages for Organizational Readiness named Stimulation of Interest, Initiation, Legitimization, Decision to Act, and Action. It is also composed the factors named High market risk, External and social pressure for Enterprise 2.0 adoption, Familiarity with Enterprise 2.0 benefits, Fitness of needs with Enterprise 2.0, Existence or development of Enterprise 2.0 goals and strategies, Alignment of Enterprise 2.0 goals with organizational goals, Positive attitude and tendency of management and employees toward Enterprise 2.0, Senior management support and commitment, Presence of an appropriate organizational culture, Presence of pioneers and champions, Presence of a good and qualified technical team, Presence of a flat organizational structure, Determining the target audience, and Holding Enterprise 2.0 training programs and seminars.

کلیدواژه‌ها [English]

  • Enterprise 2.0
  • Social Enterprise
  • Social Media
  • Web 2.0
  • Organizational Readiness
مراجع
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پژوهش های مدیریت در ایران
دوره 20، شماره 4
دی 1395
صفحه 95-116
فایل ها
اشتراک گذاری
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