عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Translating Strategy into Action; A Dynamic QFD Application with Third – Generation Balanced Scorecard Approach
Mehdi akbari 1, Sepehr Ghazinoory 2
1- Postgraduate of M.S. in Faculty of Management & Economy, Tehran University, Tehran, Iran.
2- Associate Professor, Department of Management, Faculty of Management & Economy, Tarbiat Modares University, Tehran, Iran.
Received: 2 /10/2010 Accept: 12/1/2011
In order to achieve a strategy-focused organization, creating alignment, focus and understanding of the process of translating strategy into action at all organizational levels and processes are vital. But more important issue is that how to provide a quality translator in the spectrum of time. This paper shows how a company can use three-stage "quality function deployment" (QFD) method using the third generation balanced scorecard (BSC) approach for improving the quality of step by step translation strategy into action. Also, since in this article, the emphasis is on the operational level and translated initiatives and projects make solutions and action plans for achieving objectives, so the dynamic approach of quality function deployment method through the application of the dashboards is described. Finally, an application is presented in one of active companies in Oil industry to illustrate the proposed methodology.