Authors

• Abbas Moghbel Baarz
• Gholam Reza Asgari
• Ahmad Ali Khaef Alahi

Abstract

In this paper, our aim was to get a definition of reputation that can be accepted in management literature. But the results of the research showed that there is not a common definition over reputation, because the meaning of reputation has been examined in diverse areas and domains. However, through collecting different definitions about reputation in various areas, the research attempted to present a new model of corporate reputation. The proposed corporate reputation model is a combination of corporate identity mix, corporate image, organizational culture, corporate social responsibility, crisis management and their relationships. The model was tested by path analysis model on seven Iranian banks. In the reminder of this paper, new suggestions offered for the bank managers. Futher, the stakeholders conceptual differences about the constructs were explored.

Keywords

• Crisis management
• Corporate Reputation
• Corporate image
• Corporate identity mix
• Corporate Social Responsibility