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Designing The Brand Identity Model of Iranian Sports Industry (Case Study: Football Premier League)

Hojat Vahdati; Seyyed Hamid Khodadad Hosseini; Mohammad Ehsani; Asghar Moshabbeki Esfahani

Volume 17, Issue 4 , January 2014, , Pages 203-223

Abstract
  Football is an industry that Branding and its foundation, brand identity, it has extremely important in. so that researchers have proposed specific brand models in countries with football. In this research, using descriptive analytic methods and with the purpose of application, data was collected in ...  Read More