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Impact of personal insecurity on the behavior of purchasing nostalgic products

tohfeh ghobadi; zohre dehdashti shahrokh; abbas Saleh Ardestani

Volume 22, Issue 2 , September 2018, , Pages 179-203

Abstract
  Nowadays, a rise in share of nostalgic products in households consumer basket is apperent. Therefore, in order to distinguish their products, marketers are trying to use consumer interest toward the past in nostalgic products design. Hence, consumers feel relaxed with nostalgic products when feeling ...  Read More