Volume 28 (2024)
Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Keywords = چرخه عمر محصول
Number of Articles: 2
The Application of Little Life-cycle Matrix in Determining Appropriate Strategies for Selected Products of a Home Appliances firm
Volume 13, Issue 4 , September 2010, , Pages 249-280
Abstract
Strategic planning, whereby managers establish organization’s long-term direction, set specific performance objectives and develop strategies to achieve them in the light of relevant internal and external circumstances, is now generally recognized and widely accepted. The life-cycle concept has long ... Read MoreNew Approach to Internet Marketing Mix
Volume 9, Issue 2 , July 2005, , Pages 1-27