Adele Geravand; Kambiz Heidarzadeh Hanzaee; zohre dehdashti shahrokh; Mohammad Ali Abdolvand
Articles in Press, Accepted Manuscript, Available Online from 01 October 2024
Abstract
The Covid-19 pandemic has brought about dramatic changes in various aspects of people's lives around the world. These changes also affected consumer behavior. In order to be less exposed to the disease, people observed social distancing and took precautionary measures such as wearing a mask and disinfecting ...
Read More
The Covid-19 pandemic has brought about dramatic changes in various aspects of people's lives around the world. These changes also affected consumer behavior. In order to be less exposed to the disease, people observed social distancing and took precautionary measures such as wearing a mask and disinfecting hands. The purpose of the current research is to identify the behavioral responses of consumers during the pandemic of Covid-19, buying and consuming food. In order to achieve the goal, a sequential-exploratory mix method was used. In the qualitative phase of phenomenology, 40 interviews were conducted with consumers in Tehran using purposeful sampling. In the quantitative phase, six hypotheses were proposed, and the data were collected through a questionnaire. The results of the research showed that consumers responded in a reactive, coping and long-term adaptation way during the pandemic. Also, these answers do not differ between men and women, different generations and married and single people. The pandemic has changed people's diet and consumers have reduced the consumption of unhealthy foods and switched to eating healthier foods. The Covid 19 pandemic caused significant changes in consumer behavior. Sensitivity to the shopping environment increased during the pandemic. The visiting physical stores less frequently and the consumer's shopping pattern has moved towards online shopping and telephone ordering. The consumers used to buy from supermarkets and stores near their also places of residence, and they stated that after the end of it in the post-Covid era, they would visit them.
Mostafa Goharifar; Vahid Khasehi Varnamkhasti; Zohreh Dehdashti Shahrokh; Valiollah Seif
Volume 25, Issue 2 , July 2021, , Pages 100-124
Abstract
Despite the change in the structure of banking systems after the financial crisis, international banking is still considered as one of the important sources of financing for developing countries. In the Iranian economy, due to the low level depth of capital market and the lack of suitable alternatives, ...
Read More
Despite the change in the structure of banking systems after the financial crisis, international banking is still considered as one of the important sources of financing for developing countries. In the Iranian economy, due to the low level depth of capital market and the lack of suitable alternatives, the financing system is a bank-based system and banks have a great responsibility in financing small and large enterprises. The absence of foreign banks in Iran at the level and scale of other developing economies indicates Iran failure to properly exploit its sources of financing, especially when the country was not subject to economic sanctions. This study has argued about the importance and position of international banking in the economic system and then has tried to identify the key challenges of the international banking system in Iran. In this regard, qualitative research has been conducted by qualitative content analysis method with the presence of 15 experts in this field. The data collected through semi-structured interviews have been analyzed and the results indicate that: Very limited connection and access to the global financial system,limited implementation of internationally accepted standards in banking operations, non-compliance with the standards of the Financial Action Task Force, exchange rate fluctuations, corporate governance weakness, and credit risk rating are the most important challenges of our countrychr('39')s international banking system and these challenges have been due to macro variables such as: foreign policy orientation, dollar hegemony in the global financial system, comprehensive and targeted sanctions and regulatory barriers.
Zohreh Dehdashti Shahrokh; Maryam Naeli
Volume 24, Issue 1 , March 2020, , Pages 33-57
Abstract
The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) ...
Read More
The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) activities on customer equity of luxury brands. In terms of objective, this research was descriptive of survey type. The statistical population of the present research was Dorsa’s customers with a sample size of 384. In order to test the hypotheses, Structural Equation Modeling (SEM) and AMOS software were used. The results showed that SMM activities have positive impacts on value equity, relationship equity, brand equity, and attitudinal equity. Moreover, relationship equity and brand equity have positive impacts on customer equity, and purchase intention is directly affected by value equity and relationship equity. Eventually, purchase intention and brand experience had a positive effect on customer equity.
tohfeh ghobadi; zohre dehdashti shahrokh; abbas Saleh Ardestani
Volume 22, Issue 2 , September 2018, , Pages 179-203
Abstract
Nowadays, a rise in share of nostalgic products in households consumer basket is apperent. Therefore, in order to distinguish their products, marketers are trying to use consumer interest toward the past in nostalgic products design. Hence, consumers feel relaxed with nostalgic products when feeling ...
Read More
Nowadays, a rise in share of nostalgic products in households consumer basket is apperent. Therefore, in order to distinguish their products, marketers are trying to use consumer interest toward the past in nostalgic products design. Hence, consumers feel relaxed with nostalgic products when feeling insecure, threatened and anxious. Hence, the main purpose of the research is to investigate effect of personal insecurity on the recall of nostalgia. This study also seeks to investigate the effect of induced nostalgia on intention to purchase and behavior of purchasing nostalgic products. In this paper, the experimental design of the control group by post-test has been used to collect data from respondents. Data were collected from 57 and 191 students using random sampling in two sections of preliminary and research studies, respectively. In the preliminary study, the manipulation of the personal insecurity variable among the primary samples was presented through providing different scenarios between the testing and control groups. After observing a significant difference in the mean of personal insecurity variables between the two groups, structural equation modeling used to examine the hypotheses. Findings show that personal insecurity inspires nostalgia in people and self-esteem also adjusts the correlation between personal insecurity and nostalgia. Nostalgia induced in consumers leads to the purchase of nostalgic products. Finally, buying intention positively and significantly affects the purchasing behavior of nostalgic products.
