Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Identify and explain the key challenges of Iran's International Banking System

Mostafa Goharifar; Vahid Khasehi Varnamkhasti; Zohreh Dehdashti Shahrokh; Valiollah Seif

Volume 25, Issue 2 , July 2021, , Pages 100-124

Abstract
  Despite the change in the structure of banking systems after the financial crisis, international banking is still considered as one of the important sources of financing for developing countries. In the Iranian economy, due to the low level depth of capital market and the lack of suitable alternatives, ...  Read More

The Impact of Social Media Marketing Activities On Customer Equity of Luxury Brands A Study of Dorsa Brand

Zohreh Dehdashti Shahrokh; Maryam Naeli

Volume 24, Issue 1 , March 2020, , Pages 33-57

Abstract
  The global development of social media and the acceptance of luxury products among Iranian customers have significant effects on the marketing activities of luxury brands and their customer equity. The objective of this research is to examine the effect of Social Media Marketing(SMM) ...  Read More

Impact of personal insecurity on the behavior of purchasing nostalgic products

tohfeh ghobadi; zohre dehdashti shahrokh; abbas Saleh Ardestani

Volume 22, Issue 2 , September 2018, , Pages 179-203

Abstract
  Nowadays, a rise in share of nostalgic products in households consumer basket is apperent. Therefore, in order to distinguish their products, marketers are trying to use consumer interest toward the past in nostalgic products design. Hence, consumers feel relaxed with nostalgic products when feeling ...  Read More