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Identification and conceptualization of strategic decision-making drivers of digital transformation in Iranian apparel retail organizations

Shokooh Sadat Alizadeh Moghadam; Asadollah Kordnaeij; Seyyed hamid Khodadad hosseini; Ayoub Mohamadian

Volume 27, Issue 4 , January 2024, , Pages 59-88

Abstract
  Digital transformation is rapidly changing apparel retail organizations. The high speed of new knowledge and the uncertainty of the fashion world do not allow organizations to make strategic plans, and force them to make strategic decisions in this field. Identifying and conceptualizing the drivers of ...  Read More