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Analysis of Consumers' Perception of Dairy Products: A Semiotic Approach

shahriar azizi; raheleh ashouri; salman eivazinezhad

Volume 26, Issue 4 , February 2023, , Pages 29-52

Abstract
  This study aims to identify the specific perception of high-consumption audiences of national brands of dairy products labeled "traditional". Therefore, it analyzes and compares the message of the sender (package designer) and what the recipient (recipient of the goods) has received. To achieve the goal ...  Read More