Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
The effect of brand knowledge and awareness on value co-creation and Word of Mouth (case study: consumers of LG home appliances)

Zahra Razmi; Soheila Mehmannavazan; Marzieh Soltani Tajabadi

Volume 27, Issue 2 , July 2024, , Pages 96-115

Abstract
  The purpose of the current research is epistemology in brand knowledge and awareness and its effect on value co-creation and Word of Mouth among consumers of LG home appliance. This research is practical in terms of purpose, which is quantitative through questionnaires and in terms of the method of data ...  Read More

Formulating the Saffron Export Marketing Strategy Leveraging a Green Marketing Orientation

Tahereh Nabizadeh; Manizhe Haghighinasab; Soheila Mehmannavazan

Volume 26, Issue 2 , July 2022, , Pages 170-193

Abstract
  Saffron is a food product with a comparative advantage in the country. This product needs a competitive advantage in the export markets to achieve its valuable position. The problem is that this export commodity with production advantage in a water-scarce country is mostly exported with the least added ...  Read More