shahriar azizi; raheleh ashouri; salman eivazinezhad
Volume 26, Issue 4 , February 2023, , Pages 29-52
Abstract
This study aims to identify the specific perception of high-consumption audiences of national brands of dairy products labeled "traditional". Therefore, it analyzes and compares the message of the sender (package designer) and what the recipient (recipient of the goods) has received. To achieve the goal ...
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This study aims to identify the specific perception of high-consumption audiences of national brands of dairy products labeled "traditional". Therefore, it analyzes and compares the message of the sender (package designer) and what the recipient (recipient of the goods) has received. To achieve the goal of the research, with the help of a semiotic approach, first by describing the work, visual signs, both visual and written, and determining the importance of each of them, the location and description of the types of symbols used in the work are discussed. After describing the work, by the method of "Martin Jolie" analysis, the messages in the work were examined in three sections: visual, iconic, and linguistic messages; Finally, with the help of "Roland Barthes" method in image analysis, explicit and implicit implications of the content of the work were identified. Analysis of research findings showed that three types of visual, linguistic, and iconic messages are of special importance in each package. In visual messages, the three elements of color, packaging material, texture, and packaging form the most important roles in conveying the "traditional" concept to a dairy product. In examining language messages, the choice of name, font, and written language is very important, and each can have implicit and conceptual implications; Finally, in the messages, explicit and implicit meanings in the images are examined and their importance is determined
Atefe Fathi; shahriar azizi; manizheh ghareche
Volume 26, Issue 1 , April 2022, , Pages 56-86
Abstract
The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program ...
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The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program (CASP), can be used to evaluate articles. The process of extracting information from the results and analysis of these articles was performed Based on 46 selected articles from valid scientific databases. After evaluating each of them, 25 articles were finally Approved and Screened. Then a new conceptual model is obtained from examining the backgrounds and models of approved articles. Based on signaling theory, a company sends a signal from the companychr('39')s private information area to the audience and creates information symmetry. A company can use its own signaling mix for signaling; in this research, the main purpose is using signaling mix which is focusing on a new product lunch strategy. Based on the results, the new product lunch strategy includes market and product strategies, lunch tactics and information published by the company all can be the components of a signaling mix. This kind of signaling mix can send quality signals and market signals, that are generally addressed to competitors and customers.
