Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Analysis of Consumers' Perception of Dairy Products: A Semiotic Approach

shahriar azizi; raheleh ashouri; salman eivazinezhad

Volume 26, Issue 4 , February 2023, , Pages 29-52

Abstract
  This study aims to identify the specific perception of high-consumption audiences of national brands of dairy products labeled "traditional". Therefore, it analyzes and compares the message of the sender (package designer) and what the recipient (recipient of the goods) has received. To achieve the goal ...  Read More

The meta-synthesis of Signaling through new product launch strategy

Atefe Fathi; shahriar azizi; manizheh ghareche

Volume 26, Issue 1 , April 2022, , Pages 56-86

Abstract
  The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program ...  Read More