Maryam Zaeimi; esmaeil malek akhlagh; salman eivazinezhad
Volume 28, Issue 1 , April 2024, , Pages 1-21
Abstract
The The current research has sought to identify and level indicators that are effective in branding family businesses. This research is applied from the objective point of view and mixed from the method point of view. The research community in the first part (qualitative) was experts, university professors ...
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The The current research has sought to identify and level indicators that are effective in branding family businesses. This research is applied from the objective point of view and mixed from the method point of view. The research community in the first part (qualitative) was experts, university professors related to the research field and managers of family businesses, and in the second part (quantitative),senior managers and employees were selected as respondents to the questionnaire questions. The data collection tool was based on semi-structured interview in the first part and questionnaire in the second part. The method of data analysis in the first stage is based on a systematic review of theoretical literature and thematic analysis (reflective approach) and in the second stage Interpretive-Structural Modeling (ISM) has been used to measure the most influential variables. after collecting all the articles done in this domain as well as the number of 8 semi-structured interviews with the target community, finally 16 factors from the theoretical literature and 4 factors from the qualitative section were selected as the main foundations of family business branding, which in the final part of the results of this activity showed that government support, the role of a powerful leader, High initial capital is the most influential factors and pricing system, quality, suitable packaging are the influencing factors of this research. The results of the present research can be new foundations for the formation and stability of branding of family businesses in the country.
esmaeil malek akhlagh; mohammad ali sangbor; Fatemeh Javidi; javad rajabi
Volume 25, Issue 4 , January 2022, , Pages 1-25
Abstract
Today, sustainable global value chain management is recognized as one of the prominent dimensions of global companies' competitiveness. Managers need a framework for strategic analysis, policy-making and decision-making with a sustainable development approach in order to adopt appropriate policies for ...
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Today, sustainable global value chain management is recognized as one of the prominent dimensions of global companies' competitiveness. Managers need a framework for strategic analysis, policy-making and decision-making with a sustainable development approach in order to adopt appropriate policies for the transition from a traditional value chain to a sustainable global value chain and to respond to stakeholder demands and external pressures. The purpose of this study is to identify and extract the appropriate strategic components for enabling global value chain management to achieve sustainability. Due to the scope of the research literature on various aspects of global value chain stability, the meta-synthesis method has been used in this research. Based on the research results, 171 components were identified and extracted, which are presented in the form of 40 themes and 8 categories, which are considered as components of the sustainable value chain management enabling model. The extracted categories are: drivers of sustainable value chain management development, external pressures, sustainable value chain management enablers, sustainable value chain management acts, social results of sustainable value chain management, environmental results of sustainable value chain management and economic results of sustainable value chain management.
