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Formulating the Saffron Export Marketing Strategy Leveraging a Green Marketing Orientation

Tahereh Nabizadeh; Manizhe Haghighinasab; Soheila Mehmannavazan

Volume 26, Issue 2 , July 2022, , Pages 170-193

Abstract
  Saffron is a food product with a comparative advantage in the country. This product needs a competitive advantage in the export markets to achieve its valuable position. The problem is that this export commodity with production advantage in a water-scarce country is mostly exported with the least added ...  Read More