mohamad nurani kutenaee; Hossein Rezaei Dolatabadi; Majid Mohammad shafiee
Volume 25, Issue 2 , July 2021, , Pages 151-182
Abstract
Abstract
The purpose of this study is to develop a store brand competitiveness model for chain stores through customerschr(chr('39')39chr('39')) responses to store environmental stimuli. The research is applied in terms of purpose and uses a mixed or combined method in terms of data ...
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Abstract
The purpose of this study is to develop a store brand competitiveness model for chain stores through customerschr(chr('39')39chr('39')) responses to store environmental stimuli. The research is applied in terms of purpose and uses a mixed or combined method in terms of data type. For data collection, the semi-structured in-depth interview approach along with library studies was considered. The statistical population of this study was organizational experts and senior managers in the chain store industry. Purposeful sampling was used to identify experts and senior managers, during which 10 experts were interviewed due to the adequacy of the data. In the next step, 58 basic conceptual propositions of open coding, 21 categorical propositions of axial coding and 7 main categories of selective coding were obtained. Also, in the quantitative section, 160 questionnaires were distributed. According to the research results, using the qualitative method and the opinions of experts and managers in the quantitative method, led to the creation of a framework for competitiveness of the store brand of chain stores and the necessary steps to achieve a strong store brand were identified. Creating external and internal environmental stimuli in the store through an enjoyble shopping experience can create the authenticity, attachment and image of the store brand, which results in increasing market share, creating a strong brand and competitive advantage, and ultimately making the store brand competitive.
Jafar Eyvazpour; Hossein Rezaei Dolatabadi; Majid Mohammad shafiee
Volume 24, Issue 3 , October 2020, , Pages 144-167
Abstract
It is the ethics and commitment to morals in today’s business that are of the most important factors that shape the buyer’s thinking and manners on a growing basis. One of the main challenges ahead of businesses, especially online businesses is sellers' commitments to morals that influences ...
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It is the ethics and commitment to morals in today’s business that are of the most important factors that shape the buyer’s thinking and manners on a growing basis. One of the main challenges ahead of businesses, especially online businesses is sellers' commitments to morals that influences different aspects of each business such as the buyer's behavioral tendencies and retailer image. The present study examined electronic retailers’ ethics and its impacts on the buyer's behavioral tendencies and retailer image. In terms of aims, the study is developmental and practical. The statistical population includes 342 customers that shop online. The quantitative data were gathered by means of questionnaire. The data were analyzed by Structural Equation Modeling and through SPSS and PLS software. The model of e-retailers ethics involves five dimensions: 1. Privacy, 2. Security, 3. Reliability, 4. Non-deception, 5. Benevolence. As for the findings, e-retailers ethics positively affect the buyer's behavioral tendencies and retailer image.
Keywords: e-retailers ethics, electronic commerce, customer behavioral tendencies, retailer image.
Alireza Mansouri; Bahram Ranjbarian; Ali Kazemi; Majid mohammad shafiee
Volume 23, Issue 4 , December 2019, , Pages 23-54
Abstract
Selecting a country or countries for entering foreign markets is considered a strategic decision that require significant consideration and deliberation. The quality of such decision will bring about some conditions and necessities for an enterprise and can potentially affect the possibility of advantage ...
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Selecting a country or countries for entering foreign markets is considered a strategic decision that require significant consideration and deliberation. The quality of such decision will bring about some conditions and necessities for an enterprise and can potentially affect the possibility of advantage creation, exchange cost as well as the effective capability of transferring knowledge in companies. Although presence in global markets can be beneficial and bring many advantages for an enterprise, it can also be as much risky and pose numerous risks. Major risks that can be incurred depend on the selection of foreign markets and the status of presence in that markets, but sound decision making in every field requires identification of effective variables of the decision and having adequate and relevant information in that field. This research examines and identifies effective macro indexes for selecting export markets in steel industry and after identification and prioritizing mentioned indexes, will work on screening and removing markets in which Mobarakeh Steel Company won't have competitive advantage. Screening the countries has been done in two stages and finally has been presented a list of 45 countries out of 193 that are members of the United Nations and can be suitable markets for this company. The research findings show that environmental and political-legal indexes reflect much more importance among other identified indexes to determine target markets. Economical indexes mirror medium importance while social-cultural and technological indexes are considered the least important ones among others.
