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Identifying key factors on marketing performance of pharmacy companies:The mediating role of ethic marketing

Ali Safari; Fateme Abbasi; Behnam Golshahi

Volume 19, Issue 4 , March 2016, , Pages 95-116

Abstract
  This paper has been done by the aim of identifying key factors affecting ethic marketing and their roles on improving marketing performance through the mediation influence of ethic marketing. This paper is based on a qualitative-quantitative study. Therefore at the first step, key factors affecting ethic ...  Read More