Nasrin Alinaghian; ali nasr Isfahani; Ali Safari
Volume 21, Issue 2 , September 2017, , Pages 69-88
Abstract
This research intends to identify and assess effect of personal factors and materiality of wrongdoing on whistle-blowing. Combination of qualitative and quantitative methods is applied and in qualitative method, Delphi technique used to identify each factor components in 4 stages applying Kenad’s ...
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This research intends to identify and assess effect of personal factors and materiality of wrongdoing on whistle-blowing. Combination of qualitative and quantitative methods is applied and in qualitative method, Delphi technique used to identify each factor components in 4 stages applying Kenad’s coefficient which was 0/433. Then, in quantitative method, based on result of Delphi technique, a questionnaire was provided and its validity confirmed by CVI and CVR measures. Reliability confirmed by Cronbach’s alpha of 0/766. Therefore, questionnaire was distributed in target population and 274 were completed by medical staff and hospital administration in Alzahra Hospital of Isfahan. Gathered data was analyzed using Structural Equation Modeling. Results showed that goodness of fit and the model has reasonable adaption with experimental data. In appraising two factors of Personal and Materiality of Wrongdoing. Effect of Materiality of wrongdoing was accepted, but the effect of personal factors was not accepted.
Ali Safari; Fateme Abbasi; Behnam Golshahi
Volume 19, Issue 4 , March 2016, , Pages 95-116
Abstract
This paper has been done by the aim of identifying key factors affecting ethic marketing and their roles on improving marketing performance through the mediation influence of ethic marketing. This paper is based on a qualitative-quantitative study. Therefore at the first step, key factors affecting ethic ...
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This paper has been done by the aim of identifying key factors affecting ethic marketing and their roles on improving marketing performance through the mediation influence of ethic marketing. This paper is based on a qualitative-quantitative study. Therefore at the first step, key factors affecting ethic marking were specified by a three stage-Delphi systematic interview with some marketing managers of pharmacy companies. In the next step considered factors and performance marketing of company were measured by 46 questions questionnaire and also the commitment of company to ethic marketing principles were evaluated by 30 questions questionnaire. The statistical population of this study including 385 employees of MAHBAN-DAROO Company and 341 Esfahan drugstores as their customers. The validity of this paper confirmed by content and factor validity and it reliability was proven by Cronbach's Alpha. Structural equation modeling was utilized as analyzing method by employing Amos 21. The results showed that individual, organizational, special environment and general environment factors have a direct and positive effect on ethic marketing and also ethic marketing has a positive and direct effect on marketing performance of company. Also other results revealed the mediating role of ethic marketing among key factors and marketing performance in pharmacy companies.
