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Extracting Components of Internet Marketing Mix: A Mixed Methods Design

Saeed Jahanyan; Mehdi Mahmood Salehi

Volume 19, Issue 3 , September 2015, , Pages 61-81

Abstract
  This research aims to develop a conceptual model, and identify the components of Internet marketing mix. The research has been designed and implemented through a mixed methods design (quantitative -qualitative). The integrated approach used for collecting qualitative data in order to develop a conceptual ...  Read More