Manijeh Bahrainizadeh; Badrie Rezaei
Volume 20, Issue 2 , June 2016, , Pages 21-48
Abstract
Growing the importance of environmental issue have led numerous companies to regard green marketing and purchasing behavior concepts as the main source of their strategic shift and the subsequent growing research, increasing the dispersion and explosion of information in this field, therefore the essence ...
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Growing the importance of environmental issue have led numerous companies to regard green marketing and purchasing behavior concepts as the main source of their strategic shift and the subsequent growing research, increasing the dispersion and explosion of information in this field, therefore the essence of a combination of research out in the matter to the systematic way and facing the researchers. This research using meta- analysis and software comprehensive meta- analysis (CMA) to analyze the research conducted between 1997 and 2015 in the field of green purchasing behavior. After reviewing the research conducted, 22 internal and external study, 39 variables and hypothesis were identified. Used to funnel charts and statistical methods Rosenthal and Orwin way to check the validity of the findings and publication bias. The results of the meta- analysis shows that Environmental concern, Social Influences, Perceived effectiveness, Perceived environmental responsibility, Concern for self- image in environmental protection, Environmental Attitude, Perceived seriousness of environmental problems and Green purchase intention most effective and different studies have been green purchase behavior.
- -; Manijeh Bahrainizadeh
Volume 19, Issue 1 , July 2015, , Pages 1-21
Abstract
Increasing demand of tourists to visit natural attractions, historical sites, cultural and religion places provides a fertile ground for the development of tourism. Having unique capabilities, such as a plenty of natural and historical attractions, Iran is able to develop tourism. To gain more tourism, ...
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Increasing demand of tourists to visit natural attractions, historical sites, cultural and religion places provides a fertile ground for the development of tourism. Having unique capabilities, such as a plenty of natural and historical attractions, Iran is able to develop tourism. To gain more tourism, there is a need to identify the strengths and weaknesses of these capabilities. This study aimed to positioning of Iran's historical sites By important /performance analysis and perceptual Mapping approach from tourists' point of view. In terms of objective, this research is an applied research, and in terms of the data collection it can be classified as a descriptive survey. Statistical population is foreign tourists who have visited each of the three historical sites, i.e. Persepolis, Ali Qapu, and Jame Mosque of Isfahan. Based on literature overview, a questionnaire of 23 features related to historical sites is designed to evaluate the importance and satisfaction related to the site. Data analyzed using SPSS16 and the perceptual map drawn using MATLAB(R2009a). Using Exploratory Factor Analyses, features classifies in seven key factors. Utilizing Importance –Satisfaction Analysis, the perceptual map of the three sites was drawn. The results show that the position of these sites is almost alike. Both hygienic and information factors are main weaknesses of the three sites, while the attractiveness of the sites and accessibility factor are the strengths of the sites. Also, all the three sites have weaknesses in eating and resting, and music factors.
