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Corporation in a Dynamic Competitive Environment: Iran Khodro Company (IKCO)

Kourosh Bararpour; Mojtaba Araagh

Volume 10, Issue 1 , April 2006, , Pages 25-65

Abstract
  WTO as one of the 118th elements of third wave paradigm and also strategic shift from traditional management to brand management in global automotive industry, are regarded as the most important strategic challenges for local new established automotive companies particularly Iranian automotive companies. ...  Read More