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Customer satisfaction measurement in Export Development Bank of Iran (EDBI): The Multicriteria Satisfaction analysis (MUSA) Method

iraj nouri; Komeyl Fattahi

Volume 15, Issue 2 , May 2011, , Pages 205-229

Abstract
  Customer satisfaction represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients' preferences and expectations. ...  Read More